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Vroom Vrooooom: Is GM Racing Ahead Online?

Written on: March 28th 2008
Author: Editor

ADOTAS – General Motors is clearly leading the charge in the automotive industry toward interactive advertising. Earlier this month GM announced that it will spend half of its $3 billion ad budget online. According to a recent report, GM was already heavily invested online, but with mixed success. GM was the [...] more...

She’s Just Not That Into You(r Pitch)

Written on: March 25th 2008
Author: Yvonne DiVita

ADOTAS EXCLUSIVE – Men are from Mars, women are from Venus – market accordingly. Andrea Learned, co-author of the book, Don’t Think Pink, shares insightful tips for marketing to women on her blog, Learned on Women. In a post titled, “The Online Gender Agenda” she explained some of the reasons [...] more...

Study: Politicians Should Use New Media To Reach Voters

Written on: March 25th 2008
Author: Editor

ADOTAS — Politicians discovered the persuasive, viral power of new media eons ago, and now they’ve found that new media can also be a cost-effective, smart alternative to pricey TV spots, a recent analysis from BIGResearch found. Politicians should focus on siphoning ad dollars away from traditional outlets toward online and [...] more...

Features

GlobalSpec Launches Contest to Media Buyers to Generate Leads May 9th 2008
Marketing & Tech: Bring Back That Lovin’ Feeling! May 9th 2008
SEO Doesn’t Have To Garner JUNK Leads May 8th 2008
Don’t Let Consumers Run YOUR Campaign May 7th 2008
Social Networking: More Than Pokes and Games May 6th 2008

Features Archive

Spotlight

AdBrite’s CEO On Creating a Transparent Ad MarketplaceADOTAS EXCLUSIVE – AdBrite bills itself as the Internet’s Ad Marketplace – it also places a high premium on transparency, [...] more...