internet-advertising-study
Report: Ad Spending Down 1.7% This Year
ADOTAS – Despite an influx of cash from the Olympics and the election, ad spending still declined by 1.7% for the first nine months of this year, TNS Media Intelligence reports. And ad spending during the third quarter of 2008 was off 2.0 percent versus last year.“Media ad spending, [...] more...
Holiday Hootenanny: Win the Ad WAR
ADOTAS — The holidays have arrived! There’s that crisp chill in the air, the fresh smell of Christmas trees, the burning candles of the menorah, and of course the snowmen and hot cocoa. Even in a recession, the holidays are something that Americans can count on, though it will likely [...] more...
Hey, Pre-Roll Ads Aren’t So Bad!
ADOTAS – Pre-roll ads aren’t the no-gos many thought they were, according to new findings from Jupiter Research. In fact, pre-roll ads result in audience loss only about 5% of the time. The report, which focused on Europe, found that Europeans have doubled the time they spend watching TV online in [...] more...
Gossip Round-Up: Dirty Emails, Twitter, Google, Cheating
ADOTAS – Yuckers: about 59% of e-mail users click away while on the can, according to AOL’s Email Addiction Survey. That’s up 6 percentage points from 2007. About 15% of those surveyed said they checked their messages while at religious services; 50% check ’em while behind the wheel (and driving). Why [...] more...
Study: Online Ad Prices in “Holding Pattern”
ADOTAS – PubMatic has just released some bearish stats: for the third month in a row, its PubMatic AdPrice Index, online ad prices have slipped a smidge. While the decline has been nominal (less than 1%), PubMatic said that the findings lends “credibility to the argument that the slowness in [...] more...
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Latest News
- Hulu’s Bringing Its “A” Game But… March 19th 2010 ADOTAS – Hulu’s sales team is actively subverting the ad [...] more »
- Yelp! A class-action suit? March 19th 2010 ADOTAS – One of three civil suits against Yelp filed [...] more »
- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
Features
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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