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Epic Unveils Metric That Boost Online Campaign Value 60%

Written on: May 13th 2008
Author: Kathleen

ADOTAS – Online performance marketing company Epic Advertising has announced the launch of its Performance CPM (pCPM) metric that will allow interactive advertisers to track performance-marketing campaigns by tracking “induced visits.” pCPM aims to revolutionize performance measurements by going way beyond click measurement. The company considers a visit to an advertiser’s [...] more...

Microsoft Gets Chatty in Ad War

Written on: May 12th 2008
Author: Kathleen

ADOTAS – Will a new chat feature lead to a bigger payday for Microsoft Corp.’s Internet advertising division? The software giant sure hopes so: it has introduced software called Messenger TV to allow users to exchange messages while watching online videos, Bloomberg reports. Instant-messaging and video software will allow users to [...] more...

P&G Thinks Outside of Idiot Box

Written on: May 12th 2008
Author: Kathleen

ADOTAS – It’s no secret that up-front ad-selling will be hit hard while the economy continues to struggle. But Proctor and Gamble is taking the bull by the horns and completely revamping their strategy, according to a report in The Wall Street Journal. This week, broadcast networks host their annual presentations [...] more...

Bango Creates Mobile Tool To Up ROI

Written on: May 12th 2008
Author: Kathleen

ADOTAS – Got trust issues with your mobile advertising campaign provider? Bango has created a free mobile analytics tool so advertisers can track their campaign’s progress and traffic sources in the hope of boosting conversion rates. The technology was developed to address the Internet Advertising Bureau’s recent report urging “independent testing [...] more...

Nurun Snags Grey Group Exec To Grow Digital Biz

Written on: May 12th 2008
Author: Kathleen

ADOTAS – Global interactive advertising agency Nurun Inc. has named Steve Carbone president of North America, a newly created position. Carbone will spearhead the company’s strategic growth, identify investment opportunities and client direction with a focus on the United States and Canada. “One of the agency’s objectives in 2008 is to [...] more...

Google Sends Valentine to Lonely Yahoo

Written on: May 9th 2008
Author: Kathleen

ADOTAS – The slapped around and beleaguered Yahoo Inc. can finally dry its weepy eyes. It looks like Google Inc. will step up and extend its two-week search/ad deal with the Internet pioneer. Yesterday, Google chief Eric Schmidt and co-founders Sergey Brin and Larry Page held a press roundtable at which [...] more...

Microsoft Frees Yahoo Alt. Board Members

Written on: May 9th 2008
Author: Kathleen

ADOTAS –Microsoft’s drawn-out blow-off of Yahoo continues unabated: the software giant told its alternative board members (in the event of a hostile takeover) that their services would no longer be needed. The law firm Sullivan & Cromwell delivered the news via e-mail, according to The Wall Street Journal. The unhappy couple [...] more...

Google To Ditch Yahoo in Wake of Microhoo Flop

Written on: May 8th 2008
Author: Kathleen

ADOTAS – Is Google less interested in pursuing a search/advertising deal with Yahoo? Widespread reports and industry watchers say … “yes.” For one thing, regulators at home and abroad have already derided the potential deal as violation of anti-trust regulations. Also, cynics say Google was only feigning interest in an attempt [...] more...

NBC Launches Platform To Target Big Spenders

Written on: May 8th 2008
Author: Kathleen

ADOTAS – Is your target a woman and a mother? Smart move: they make about 85% of all the household purchasing decisions, according to Marketing to Women statistics. NBC has caught on too: it’s launching Women@NBCU, a powerhouse combo of media assets, allowing advertisers to target women online, on TV [...] more...

Will Format Dynamics Start a Display Ad Revolution?

Written on: May 7th 2008
Author: Kathleen

ADOTAS – Has a new age of interactive advertising dawned? OK, that may be a tad dramatic, but the folks at Format Dynamics have found a way to tap into a completely new market for display advertisements – and it will probably shake up the increasingly stagnant just-waiting-for-a-big-innovation display market. So [...] more...

Spotlight

Pheedo’s CEO On Slaying RSS’s Rising PowerADOTAS EXCLUSIVE — “RSS advertising done right:” that’s how Pheedo introduces its services. Pheedo also says it “connects with affluent [...] more...