internet-advertising-news



Programmatic Isn’t Set It and Forget It: 3 Major Misconceptions of Automated Guaranteed Ads

Written on
May 12th 2015
Author
Todd Garland

There’s no doubt that programmatic advertising’s star is rising. The industry, which didn’t really exist five years ago, is predicted to reach $20 billion by 2016. 2014 saw programmatic ad spend top $10 billion, taking its first real steps into the mainstream spotlight. As with any new and popular ... more...

News Bits: PK4 Media Partners with Are You A Human; SapientNitro Partners with Adaptly for Social Ad Technology; More

Written on
April 29th 2015
Author
Adotas

PK4 Media, a cross-platform technology company, today announced it has partnered with Are You a Human to ensure it shows ads only to verified humans. Are You A Human’s patented technology analyzes natural interaction across millions of websites to find real humans, and add them to their Verified Human ... more...

Sizmek Picks: Ads of the Week–April 13th – 17th

Written on
April 19th 2015
Author
Sizmek

In any language, interactive video spells engagement. This week we travel the globe with ads in French, English and Turkish that showcase the universal appeal of great video and rich interactive options. So, haydi gidelim/allons-y/let’s go!   Campaign Name: Leroy Merlin DIY Country: France Advertiser: Leroy Merlin Media ... more...

Viral Video Champs: Who’s making ads that get all the attention?

Written on
April 15th 2015
Author
Adotas

If you want your online video ads to take flight, you have to tell a compelling story with can’t-take-my-eyes-off-it visuals. Here are three video ads that lit up screens recently. Visible Measures tallies the stats and AdAge releases the info. For a complete list click here. #1 Take It–from ... more...

Flurry Personas: Yahoo Brings Mobile Audience-Targeting to Native Advertisers

Written on
April 9th 2015
Author
Adotas

U.S. smartphone users spend 88% of their time in apps. That’s why the unique combination of apps a person has on their phone is like their digital DNA. Understanding app preferences can unlock critical insights to help marketers reach a target audience. Now advertisers can use valuable data on mobile ... more...

Context is Everything: How to Counter AdBlock

Written on
April 9th 2015
Author
Todd Garland

Use of AdBlock and similar tools is increasing. AdBlock alone saw a 70% increase in adoption between June 2013 and June 2014. This growth is especially steep in Western countries, with over 28% of Americans reporting that they’ve installed the program. It indicates that consumers are telling advertisers something is ... more...

The State of Video Advertising: Facebook’s Rise to Dominance

Written on
April 7th 2015
Author
Adotas

Mixpo today released The State of Video Advertising: Facebook’s Rise to Dominance that looks at the latest trends behind social video advertising. The report, a combination of survey and campaign data, finds that Facebook in particular is a ripe opportunity for advertisers looking to reach video consuming audiences. In addition ... more...

Solving the Cross-Device Problem

Written on
March 31st 2015
Author
Erik Johnson Head of Atlas

Thanks to Erik Johnson, head of Atlas by Facebook for his interesting blog post, reprinted here. Remember when “personal computing” simply meant owning a laptop or desktop? For more than a decade, PC users committed to one or the other without ever expecting the two worlds to overlap. That changed with ... more...

Sizmek Presents: Ads of the Week March 16th-20th

Written on
March 23rd 2015
Author
Sizmek

Engagement is all about storytelling, they say. And this week’s ads cover all the genres. HBO presents a compelling montage of dramas, Ariston immerses us in cozy family life, and both KDDI and Paramount take the comic route, complete with unique formats and goofy characters. Creative like this guarantees a ... more...

Sizmek Presents: Ads of the Week March 2nd to March 6th

Written on
March 6th 2015
Author
Sizmek

Is it an ad or a game? Are you the photographer or the subject? This week’s ads play with perspective in fantastically creative ways, giving users two angles (or more!) from which to engage and enjoy the ad experience. Campaign Name: Samsung VPAID Country: Germany Advertiser: Vodafone Media Agency: Vodafone Germany Creative Agency: ... more...