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“90210,” Myxer Launches Web-to-Mobile Campaign

Written on: September 2nd 2008
Author: Kathleen

ADOTAS – Denanana, denanana … tch tch tch! The new iteration of the notorious zip code show is going to invade mobile content site Myxer’s home page for the next three days. Called the “Red Carpet,” the mobile marketing program was designed to give entertainment studios and marketing agencies a leg [...] more...

Phelps Wins GOLD for Facebook Advertisers

Written on: August 28th 2008
Author: Peter Vogel

ADOTAS EXCLUSIVE — Barack Obama may be the belle of the ball at Denver’s Democratic National convention, but Michael Phelps now rules the roost on Facebook. With more than 1 million supporters (now up to 1,401,473), Obama has had more “Fans” than any person on Facebook for months. Last Friday, though, [...] more...

Interactive Marketing 101: Listen. Talk. Repeat.

Written on: June 26th 2008
Author: Michael Radigan

ADOTAS EXCLUSIVE — I have a two-year-old daughter who is wonderful and amazing and I love her to death. She also won’t stop talking. I mean, the girl talks in her sleep! My wife and I have been trying to espouse to her the virtues of “being a good conversationalist.” [...] more...

Adify Hands Crystal Ball to Advertisers

Written on: June 25th 2008
Author: Kathleen

ADOTAS – Adify can predict the future. The vertical ad network management company has announced a new Inventory Forecasting Module that will give publishers predictive insight into an advertising campaign’s success. “We’re basically giving them a crystal ball so they can see what the inventory looks like and predict supply and [...] more...

Google Muscles Into Ad-Planning Territory

Written on: June 24th 2008
Author: Kathleen

ADOTAS – Not satisfied with merely ruling the Internet and search engine advertising, Google has set its all-consuming eyes on the advertising industry as a whole. The titan will reportedly offer advertisers a free media planning tool called AdPlanner that it said will help them track down the audiences they [...] more...

Google Enters Websites’ Trend Fray

Written on: June 23rd 2008
Author: Kathleen

ADOTAS – Search engine kingpins Google has launched Google Trends for Websites – a free online tool that measures a site’s popularity, a potential boon for publishers who want to check out the competition. The tool also provides data on related keyword searches, which could also help search-engine advertisers who want [...] more...

Fox To Monitor Audience’s Marketing Preferences in Social Network

Written on: June 23rd 2008
Author: Kathleen

ADOTAS – The Fox Broadcasting Co. has linked up with social networking service Passenger to launch an online community for passionate viewers of Fox Programs – giving the network a bird’s eye view of the audience’s programming and marketing preferences. Passenger and Fox built the community for viewers aged between 18 [...] more...

Isobar Gobbles Up Search Specialist Globlet

Written on: June 20th 2008
Author: Kathleen

ADOTAS – Marketing communications company Aegis Group Plc. has snapped up Thailand’s leading search specialist Globlet for about $197,552, the company said today. Aegis’ Isobar unit will re-brand Globlet as iProspect Thailand. Globlet will be part and parcel of Isobar’s iProspect, which specializes in search engine marketing. Isobar already has a [...] more...