internet-advertising-marketing
“90210,” Myxer Launches Web-to-Mobile Campaign
ADOTAS – Denanana, denanana … tch tch tch! The new iteration of the notorious zip code show is going to invade mobile content site Myxer’s home page for the next three days. Called the “Red Carpet,” the mobile marketing program was designed to give entertainment studios and marketing agencies a leg [...] more...
Adify Hands Crystal Ball to Advertisers
ADOTAS – Adify can predict the future. The vertical ad network management company has announced a new Inventory Forecasting Module that will give publishers predictive insight into an advertising campaign’s success. “We’re basically giving them a crystal ball so they can see what the inventory looks like and predict supply and [...] more...
Google Muscles Into Ad-Planning Territory
ADOTAS – Not satisfied with merely ruling the Internet and search engine advertising, Google has set its all-consuming eyes on the advertising industry as a whole. The titan will reportedly offer advertisers a free media planning tool called AdPlanner that it said will help them track down the audiences they [...] more...
Google Enters Websites’ Trend Fray
ADOTAS – Search engine kingpins Google has launched Google Trends for Websites – a free online tool that measures a site’s popularity, a potential boon for publishers who want to check out the competition. The tool also provides data on related keyword searches, which could also help search-engine advertisers who want [...] more...
Fox To Monitor Audience’s Marketing Preferences in Social Network
ADOTAS – The Fox Broadcasting Co. has linked up with social networking service Passenger to launch an online community for passionate viewers of Fox Programs – giving the network a bird’s eye view of the audience’s programming and marketing preferences. Passenger and Fox built the community for viewers aged between 18 [...] more...
Isobar Gobbles Up Search Specialist Globlet
ADOTAS – Marketing communications company Aegis Group Plc. has snapped up Thailand’s leading search specialist Globlet for about $197,552, the company said today. Aegis’ Isobar unit will re-brand Globlet as iProspect Thailand. Globlet will be part and parcel of Isobar’s iProspect, which specializes in search engine marketing. Isobar already has a [...] more...
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Latest News
- Hulu’s Bringing Its “A” Game But… March 19th 2010 ADOTAS – Hulu’s sales team is actively subverting the ad [...] more »
- Yelp! A class-action suit? March 19th 2010 ADOTAS – One of three civil suits against Yelp filed [...] more »
- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
Features
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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