interclick
Is Interclick Yahoo!’s Remnant Revenue Savior?
ADOTAS – Somehow, Yahoo!’s third-quarter earnings proved to be worse than its second quarter earnings. The latter report raised a lot of eyebrows as U.S. display revenue — seemingly the only solid revenue performer, with the company’s search revenue still in freefall — took a major dive, attributed to a [...] more...
Tags Are ‘Outdated’: BrightTag Announces Partners for Server-to-Server Data Flow System
ADOTAS – A slew of impressive third-party ad tech firms — including Interclick, Aggregate Knowledge, Turn, Marin Software, DataXu, Adometry and [x+1] for starters — have signed up as partners for BrightTag’s ONE platform, a service layer between websites and third parties that removes the data transfer process from the browser and onto a server-to-server connection. “We [...] more...
Interclick and ValueClick Feel Stock Market Shellacking
ADOTAS – In case you haven’t been paying attention, the U.S. stock markets have been taking a shellacking lately, and if you thought the ad tech sector — with it’s ever-growing revenue and rapidly developing technology — would be immune, think again. On Thursday, the NASDAQ composite dropped 136.68 points yesterday for [...] more...
ECPA Charge Against Interclick Dropped
ADOTAS – I knews they didn’t do it! Ad network interclick announced that charges of violating the Electronic Communications Privacy Act have been dropped from an ongoing class action suit against the company related to its online behavioral advertising. After interclick filed a motion to dismiss, plaintiff Sonal Base amended its [...] more...
DoubleVerify Knows Who’s Been Compliant or Not
ADOTAS – Who are the most compliant display ad networks in your neighborhood? Well, for the second half of 2010, DoubleVerify gave a big thumbs up to AOL’s Advertising.com, AudienceScience, Casale Media, Dedicated Media, interclick, Microsoft Media Network, Specific Media, Traffic Marketplace and ValueClick Media. These good boys and girls had [...] more...
Quick Hits: Titanium for BlackBerry, Kantar Tracks Ad Networks
ADOTAS – BlackBerrys? Are people still using those? They certainly are — the iPhone and Android may get all the press, but plenty of smatphone users cling to their Berrys. Appcelerator has just introduced Titanium beta for making native apps on the RIM OS. This could be benign timing as [...] more...
Industry news on hirings and new offerings
ADOTAS — Pointroll, Specific Media, Grocery Shopping Network, interCLICK and Audience Science all had recent announcements. David Carlick was hired as VP of Publishing at Grocery Shopping Network. Carlick has a long history in the media industry as a creator and builder of many companies such as DoubleClick, Ask Jeeves, and [...] more...
Industry news on hirings, partnerships and new offerings
ADOTAS — United Sample, eSPIN, Datran Media, Visible World, Mixpo, National Cable Communications, Web.com, interCLICK and Blue Kai all had annoucements. Datran Media, a digital marketing technology company, today announced that Dennis Syracuse has been appointed senior vice president of marketing analytics. In this role, Mr. Syracuse will establish a marketing [...] more...
BlueKai, interCLICK Partner To Rev Up Online Campaign Results
ADOTAS – Online data exchange BlueKai and ad network interCLICK are teaming up to increase scale and targeting precision for online advertising campaigns across interCLICK’s ad network, the companies said. “At BlueKai, our model is built on a belief that intent data is THE essential ingredient that drives efficient targeting for [...] more...
Hiring Round-Up: Microsoft, interCLICK, Peer 39
ADOTAS – Big news over at Microsoft: Kevin Johnson, the executive heading up Microsoft’s beleaguered online biz, is departing after 16 years with the company. He’s moving on to the chief executive slot at Juniper Networks.Johnson is getting out while the getting’s good: he was central in the failed negotiations [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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