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The Death of Display (As We Know It)?

Written on
October 25th 2012
Author
Richard L. Tso

Hold onto your hats: Yes, the banner ad has been around for nearly 20 years.  John Battelle posted earlier this year about the death of display, and we have taken notice that industry pundits across the globe (with the aid of PR agencies), have been eager to take a provocative [...] more...

Jivox Offers New Video Metric, Plus Study: Interactivity in Video Ads Increases Engagement

Written on
June 28th 2012
Author
Brian LaRue

ADOTAS – Today, interactive video advertising company Jivox released the results of a study detailing the ROI on interactive video ads, and simultaneously offered a new metric, Brand Engagement Lift, to consider when gauging the effectiveness of a video campaign. In fact, the whitepaper the company put together around those [...] more...

Jivox Unveils Interactive Mobile Landing Pages for Ads

Written on
April 11th 2012
Author
Brian LaRue

ADOTAS - Interactive video advertising company Jivox launched a set of new mobile features yesterday, including the option of creating mobile-optimized landing pages for use in ad campaigns targeting smartphone users, enhanced rich media capabilities, automatic page resizing functions for landscape or portrait layouts on the device screen, automatic switching [...] more...

Case Study: Dwell Rate Skyrockets with Microsoft Advertising Filmstrip

Written on
March 12th 2012
Author
Brian LaRue

ADOTAS – Let’s say you’re a major brand looking to build awareness of what you can offer — even if your parent company is a household name. What can you do to send a winning message over the millions of user you’re capable or reaching? That’s the core issue Microsoft [...] more...

Interactive E-Commerce Ads Becoming the New Norm

Written on
May 26th 2011
Author
Kirk Davis

ADOTAS – For consumers who use smartphones or tablets to manage more and more of their daily lives, they expect a certain level of interaction. Images and content are expected to be dynamic and can be expanded or manipulated at will. This desire contrasts sharply to the model of online advertising [...] more...

Qoof Brings Video Apps to Brightcove

Written on
September 29th 2010
Author
Gavin Dunaway

ADOTAS – Outside the OMMA conference yesterday, an industry player and I were joking about whether the term “interactive pre-roll” was an oxymoron. But transforming an online video or rich media ad from a simple-functioning widget into a truly interactive app — now there was an idea whose time had [...] more...

Here, There and Everywhere: Digital Video Trends in 2010

Written on
February 2nd 2010
Author
Bryan Hjelm

ADOTAS – For those of us in digital advertising, 2010 marks the kickoff to the next decade of our industry. From online consumer trends to ad interactivity, to 3D and HD technologies and innovations, to online/offline integration — 2010 will be the year of video for the digital advertising industry. With [...] more...

Jivox Bypasses Click-Through With Interactive Video Ads

Written on
January 19th 2010
Author
Gavin Dunaway

ADOTAS – Click-through video? Please, that is soooooo ’00s. In twenty-ten, we’re interactive. Online video tech company Jivox one-ups click-through by offering all the information and choices viewers would need in the actual ad. The company allows its agency clients and advertisers to add their own Flash or HTML applets into [...] more...

Agency.com Snags Ogilvy Director

Written on
March 12th 2008
Author
Sarah Novotny

ADOTAS — Agency.com, Omnicom Inc.’s digital arm, has announced the appointment of Jeremy Daly as director of planning. Daly will lead Agency.com’s New York office in developing new interactive strategies. Daly will report to Riccardo Zane, president of Agency.com. Most recently, Daly was a partner and marketing director at Ogilvy New [...] more...

Speak2Me Launches Interactive Ad Platform in China

Written on
March 6th 2008
Author
Sarah Novotny

ADOTAS — Speak2Me Inc., is making its online educational and contextual advertising service available in China. The country’s 210 million Internet users will be able to access Speak2Me’s conversational English lessons for the first time. “Since being acquired by Lingo Media in October 2007, we have consistently achieved our Speak2Me development [...] more...



Spotlight

Speak2Me Launches Interactive Ad Platform in ChinaADOTAS — Speak2Me Inc., is making its online educational and contextual advertising service available in China. The country’s 210 million [...] more...

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