interactive



Report: Digital Marketing Professionals Are in High Demand, Garnering Hefty Salaries

Written on
June 16th 2014
Author
Mike Daly

ADOTAS — Chief  Digital Officers topped the list of the highest paid digital marketing professionals ($148,000-280,000), according to new report from Mondo, a leading digital marketing and IT resourcing provider. The other top-paying positions include Chief Marketing Technologist ($140,000-241,000) and Chief Marketing Officer ($142,000-230,000). In addition to executive positions, the top salaries for digital marketing professionals include: Creative ... more...

Start Your Engines: A Sneak Peek at SXSW 2014

Written on
March 4th 2014
Author
Richard L. Tso

ADOTAS – If you love music, advertising and digital tech, you must be pretty jazzed this week. The highly anticipated South by Southwest (SXSW) Festival 2014 kicks of this Friday, featuring over 2000 musical acts, thousands of digital creatives and swarms of technology companies, set to descent upon laid-back Austin, Texas. ... more...

Super Bowl XLVIII: Lessons Learned from Last Year’s Coca-Cola Fail

Written on
January 28th 2014
Author
Martin Hayward

ADOTAS – Last year, experts warned brands planning to advertise in the Super Bowl that they need to be prepared for traffic spikes to their websites, especially after airing interactive ads. Unfortunately, Coca Cola did not heed the advice, which created frustration with a mobile website that simply would not ... more...

The Death of Display (As We Know It)?

Written on
October 25th 2012
Author
Richard L. Tso

Hold onto your hats: Yes, the banner ad has been around for nearly 20 years.  John Battelle posted earlier this year about the death of display, and we have taken notice that industry pundits across the globe (with the aid of PR agencies), have been eager to take a provocative ... more...

Jivox Offers New Video Metric, Plus Study: Interactivity in Video Ads Increases Engagement

Written on
June 28th 2012
Author
Brian LaRue

ADOTAS – Today, interactive video advertising company Jivox released the results of a study detailing the ROI on interactive video ads, and simultaneously offered a new metric, Brand Engagement Lift, to consider when gauging the effectiveness of a video campaign. In fact, the whitepaper the company put together around those ... more...

Jivox Unveils Interactive Mobile Landing Pages for Ads

Written on
April 11th 2012
Author
Brian LaRue

ADOTAS - Interactive video advertising company Jivox launched a set of new mobile features yesterday, including the option of creating mobile-optimized landing pages for use in ad campaigns targeting smartphone users, enhanced rich media capabilities, automatic page resizing functions for landscape or portrait layouts on the device screen, automatic switching ... more...

Case Study: Dwell Rate Skyrockets with Microsoft Advertising Filmstrip

Written on
March 12th 2012
Author
Brian LaRue

ADOTAS – Let’s say you’re a major brand looking to build awareness of what you can offer — even if your parent company is a household name. What can you do to send a winning message over the millions of user you’re capable or reaching? That’s the core issue Microsoft ... more...

Interactive E-Commerce Ads Becoming the New Norm

Written on
May 26th 2011
Author
Kirk Davis

ADOTAS – For consumers who use smartphones or tablets to manage more and more of their daily lives, they expect a certain level of interaction. Images and content are expected to be dynamic and can be expanded or manipulated at will. This desire contrasts sharply to the model of online advertising ... more...

Qoof Brings Video Apps to Brightcove

Written on
September 29th 2010
Author
Gavin Dunaway

ADOTAS – Outside the OMMA conference yesterday, an industry player and I were joking about whether the term “interactive pre-roll” was an oxymoron. But transforming an online video or rich media ad from a simple-functioning widget into a truly interactive app — now there was an idea whose time had ... more...

Here, There and Everywhere: Digital Video Trends in 2010

Written on
February 2nd 2010
Author
Bryan Hjelm

ADOTAS – For those of us in digital advertising, 2010 marks the kickoff to the next decade of our industry. From online consumer trends to ad interactivity, to 3D and HD technologies and innovations, to online/offline integration — 2010 will be the year of video for the digital advertising industry. With ... more...