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Agency.com Snags Ogilvy Director

Written on
March 12th 2008
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ADOTAS — Agency.com, Omnicom Inc.’s digital arm, has announced the appointment of Jeremy Daly as director of planning. Daly will lead Agency.com’s New York office in developing new interactive strategies. Daly will report to Riccardo Zane, president of Agency.com. Most recently, Daly was a partner and marketing director at Ogilvy New [...] more...

Speak2Me Launches Interactive Ad Platform in China

Written on
March 6th 2008
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ADOTAS — Speak2Me Inc., is making its online educational and contextual advertising service available in China. The country’s 210 million Internet users will be able to access Speak2Me’s conversational English lessons for the first time. “Since being acquired by Lingo Media in October 2007, we have consistently achieved our Speak2Me development [...] more...

Freewebs Gives Users A Voice & Publishers New Ad Space

Written on
August 8th 2007
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The internet is becoming more and more interactive with the fast growth of social websites and the popularity of widgets. These seemingly simple applications have drawn a lot of attention recently in reports from Facebook and other sites that have seen these features drive a lot of traffic to partnering sites. [...] more...

Candidates Take Debate To Online Streets

Written on
August 7th 2007
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With the success of the CNN/YouTube debates becoming more and more evident, Yahoo!, The Huffington Post and Slate are creating their own versions to try and compete with the campaign. The three companies are going to be hosting a debate this September that will be exclusively online. This effort will be [...] more...

$28.8 Billion In U.S. Ad Revenue

Written on
May 8th 2007
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According to an Ad Age report, agencies in the United States saw unprecedented growth of 8.8%. This represents the industry’s strongest period of growth since the 2002 recession. The largest growth sector came from interactive agency revenue. Interactive agency revenue grew by 23.1% in comparison to the same period last year. AQuantive Avenue [...] more...

IQ Interactive Tries Time Travel Marketing

Written on
November 28th 2006
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Ever wanted to see what the world will be like 10 years in the future? Interactive agency IQ Interactive has created a new marketing scheme for building materials and paper goods company Georgia-Pacific that lets users do just that. Sort of. The “GP Time Machine” experience lets users see a modern [...] more...

Whitepaper Addresses Interactive Design for Seniors

Written on
July 3rd 2006
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Over the past few months, Immersion Active, an interactive agency that specializes in reaching customers over the age of 50, has been showing off a whitepaper that details how to market to the impending tide of aging adults. They’ll be presenting the whitepaper again at the Direct Marketing Association’s Mastering [...] more...

Vibe.com

Written on
January 4th 2006
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What they do: Vibe.com is the online presence of the Vibe urban culture magazine, and features articles about urban music, celebrities, entertainment news, and lifestyle. The web site also includes audio, video, shopping, game reviews, and message boards. Formerly a client of Winstar Interactive, Vibe.com advertising is now represented by [...] more...


Spotlight

Goodmail: Video-in-Email the Next GoldmineADOTAS EXCLUSIVE — Email marketing can be both effective and controversial. As a marketer, this is a great opportunity to [...] more...

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