interactive-video-ads



Interactive Video Technology–Are You Ready For This?

Written on
April 7th 2015
Author
Adotas

Innovid Inc., announced the issuance of a patent by the U.S. Patent Office that covers interactive video technology —an innovation sweeping the digital advertising industry. The patent for invention number 8,745,657 is for “inserting interactive objects into video content.” The patent was originally filed in February 2009. The patent covers the ... more...

Sizmek Presents Ads of the Week: October 27th – October 31st

Written on
October 31st 2014
Author
Sizmek

Decision. Decisions. This week’s ads are all about giving users fun and engaging options right in the ad experience. Choose your soul mate razor, for example, or your perfect hair color, your favorite superhero or your preferred treat to dunk in a glass of milk. Sizmek ads make these kinds ... more...

Honda’s Double-Sided Story on YouTube Allows Users to Switch Between Perfectly Parallel Lives

Written on
October 30th 2014
Author
Adotas

­­ This may be the coolest ad you’ll see on YouTube today. Honda and Wieden + Kennedy London created the incredibly innovated “doubled-sided story” on Youtube to promote its two cars, the Civic and the Civic Type R.  The dual-sided story is three minutes long (six if you want them separated) and ... more...

4 Tips for Going Interactive and Reaching Your Best Online Video Audience

Written on
December 19th 2012
Author
Jamey Wishner

Imagine for a moment that you are watching an online advertisement for a car you want to buy. For me, that would be the Audi R8. Hey, a guy can dream, right? But this isn’t the same old television ad you’re used to. As you watch, you find that you can ... more...

Mixpo, MaxPoint and Seattle Cancer Care Alliance Team Up to Promote Health Care With Video Advertising

Written on
November 12th 2012
Author
Mike Daly

SEATTLE (November 12, 2012) — Mixpo, a multi-screen video advertising technology provider, together with the Seattle Cancer Care Alliance (SCCA) and MaxPoint Interactive are pleased to announce the results from their recently launched multi-media campaign to raise awareness of SCCA’s world renowned therapies, superior survivor rates and dedication to ... more...

AdMob Finally Brings Interactive Vid Ads to Android

Written on
October 25th 2010
Author
Gavin Dunaway

ADOTAS – The catchup game continues: Google’s mobile ad network AdMob finally got around to bringing interactive video ads to Google’s Android operating system. How about that? I mean, it was only a year ago (November 2009) that AdMob ran its first interactive video ad on the iPhone; since then ... more...