Interactive-Marketing

interactive-marketing

More good news for email marketing

Written on: February 20th 2009
Author: Edward Barrera

ADOTAS — Another data slice shows that emails are still kicking. Financial services companies who send customers opt-in emails gain credibility and brand loyalty, according to Epsilon. The research showed that these campaigns significantly influence online and offline behavior. “Email marketing is a proven means to develop one-on-one communications and provide valuable [...] more...

SendLabs To “Take Over Email Marketing World”

Written on: June 13th 2008
Author: Kathleen

ADOTAS – Email marketing firm SendLabs has unveiled its latest email marketing software, SL6, which the company (perhaps just a tad hyperbolically?) pledges will “take over [the] email marketing world.” At least they’re ambitious! SL6 was designed to give email marketers more power to manage their campaigns with less muss and [...] more...

FM Unveils Toolbox To Monetize Social Ads

Written on: June 10th 2008
Author: Kathleen

ADOTAS – “Getting beyond the click” to understand what increasingly cynical Web users want from ads is essential – especially in the social media universe. Federated Media, which runs the largest independent blog network, has unveiled a new tool to address the issue. The Conversational Marketing Toolbox was introduced at to [...] more...

Chameleons Reach People Where Live Online

Written on: April 28th 2008
Author: Ben Kartzman

ADOTAS EXCLUSIVE — Consumers are spending more time online than with TV or any other media, and every day interactive marketers are searching for the right strategy to capitalize on this growing opportunity. And the digital world has opened new lines of communication between advertisers and consumers because the Internet [...] more...

YouTube Now a Giant Test Tube for Marketers

Written on: March 27th 2008
Author: Sarah Novotny

ADOTAS – YouTube recently announced that it added a new tool for video makers who want to know when, where and how many viewers are watching their creations. Marketers will likely get the most out of the new free tool – called YouTube Insight – according to a report in [...] more...

Bazaarvoice Adds Social Commerce Application to Bag of Tricks

Written on: March 24th 2008
Author: Sarah Novotny

ADOTAS — The struggle to marry profitable interactive advertising / promotional tools and social commerce may have just gotten a little easier … for some. Bazaarvoice, a company that specializes in hosting social commerce applications that aim to boost sales, today launched Bazaarvoice ReStyle, a flexible content styling tool that allows [...] more...

“The Perfect Marriage” — 360i Annexes i33

Written on: March 18th 2008
Author: Sarah Novotny

ADOTAS — 360i, the independent digital arm of Innovation Interactive LLC, today announced that it has snagged design, marketing and development shop i33 communications. The move bolsters online search specialist 360i’s existing capabilities and boosts its ability to create integrated and measurable interactive marketing solutions. Financial terms of the buy [...] more...