Adotas

Where media buyers start online



interactive-marketing



SendLabs To “Take Over Email Marketing World”

Written on
June 13th 2008
Author
Kathleen

ADOTAS – Email marketing firm SendLabs has unveiled its latest email marketing software, SL6, which the company (perhaps just a tad hyperbolically?) pledges will “take over [the] email marketing world.” At least they’re ambitious! SL6 was designed to give email marketers more power to manage their campaigns with less muss and [...] more...

FM Unveils Toolbox To Monetize Social Ads

Written on
June 10th 2008
Author
Kathleen

ADOTAS – “Getting beyond the click” to understand what increasingly cynical Web users want from ads is essential – especially in the social media universe. Federated Media, which runs the largest independent blog network, has unveiled a new tool to address the issue. The Conversational Marketing Toolbox was introduced at to [...] more...

Chameleons Reach People Where Live Online

Written on
April 28th 2008
Author
Ben Kartzman

ADOTAS EXCLUSIVE — Consumers are spending more time online than with TV or any other media, and every day interactive marketers are searching for the right strategy to capitalize on this growing opportunity. And the digital world has opened new lines of communication between advertisers and consumers because the Internet [...] more...

YouTube Now a Giant Test Tube for Marketers

Written on
March 27th 2008
Author
Editor

ADOTAS – YouTube recently announced that it added a new tool for video makers who want to know when, where and how many viewers are watching their creations. Marketers will likely get the most out of the new free tool – called YouTube Insight – according to a report in [...] more...

Bazaarvoice Adds Social Commerce Application to Bag of Tricks

Written on
March 24th 2008
Author
Editor

ADOTAS — The struggle to marry profitable interactive advertising / promotional tools and social commerce may have just gotten a little easier … for some. Bazaarvoice, a company that specializes in hosting social commerce applications that aim to boost sales, today launched Bazaarvoice ReStyle, a flexible content styling tool that allows [...] more...

“The Perfect Marriage” — 360i Annexes i33

Written on
March 18th 2008
Author
Editor

ADOTAS — 360i, the independent digital arm of Innovation Interactive LLC, today announced that it has snagged design, marketing and development shop i33 communications. The move bolsters online search specialist 360i’s existing capabilities and boosts its ability to create integrated and measurable interactive marketing solutions. Financial terms of the buy [...] more...

Interactive Marketing Survey Gives Insights

Written on
January 23rd 2008
Author
Editor

Sapient announced the results of its annual Interactive Marketing Survey this week, which is designed to understand how marketers are implementing and tracking campaigns, the challenges they face and how they plan to allocate marketing spend across channels in 2008. The national survey uses the answers of 120 senior level respondents [...] more...


Spotlight

HipCricket: SMS Is Still the Wave of the FutureADOTAS EXCLUSIVE — HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since [...] more...

Adotas Partnership