interactive-advertising



Five Things Agencies Should Look for When Choosing a Programmatic Solution

Written on
September 11th 2014
Author
Brian Stempeck

1. Look for Aligned Incentives: There is a healthy tension in any healthy marketplace where buyers want to buy for the lowest price, and sellers shoot for the highest. As agencies move into the programmatic waters, they may be tempted by the siren song of the “all-in-one” solution, or technology ... more...

eXelate Introduces B2BX Data-as-a-Service To Power Digital Marketing Outreach

Written on
September 4th 2014
Author
Press Release

(ADOTAS) NEW YORK, NY— September 4, 2014 – eXelate, the leading independent data platform, today announced the availability of B2BX, a B2B Data as a Service Solution available directly to advertisers via its maX DMP and through its network of more than 125 media partners and platforms including AppNexus, MediaMath, ... more...

Consumers are Tapping into Smartphones, Why Aren’t Marketers?

Written on
August 26th 2014
Author
Doug Stovall

Mobile usage has become an integral part of the path-to-purchase. Consumers are tapping into their smartphones at home, in store aisles, and on-the-go to read news, research products, compare prices, engage with brands and receive special offers and coupons. But, marketers have to remember mobile is personal and is intended to ... more...

Video Q&A: Alex Rowland of Alphabird

Written on
December 18th 2012
Author
Mike Daly

Alex Rowland, president of Alphabird, is interviewed via Skype by Adotas editor Mike Daly. About Alphabird Alphabird is a vertically integrated audience development and content monetization company with offices in San Francisco, Los Angeles, New York and Sydney. Alphabird serves leading advertisers and publishers around the globe in their quest for engaged ... more...

When Measurement Makes Better Execution

Written on
July 20th 2009
Author
Michael Radigan

ADOTAS — Sometimes measurement can kill you. Remember being a kid and coming in last in a race? Made you want to give up, didn’t it? Nothing saps the spirit like coming in last. But sometimes measurement can inspire you. I know a guy who is a competitive runner, but he ... more...

Tweet that itty-bitty url

Written on
July 15th 2009
Author
DM Confidential

DM CONFIDENTIAL — The Guardian, one of the principle publications in the UK, published a brief but interesting article on Twitter, inspired by the author’s attending a talk given by Even Weaver, one of the micro-publishing site’s lead engineers. Looking over some of the slides from the talk, it is clear ... more...

Google Chrome operating system gambit

Written on
July 13th 2009
Author
DM Confidential

DM CONFIDENTIAL — What do you do when you have completely decimated your formidable arch nemesis and prevented them from grabbing any truly meaningful foothold in one of the largest growth markets, in this case internet advertising? Apparently, you begin an attack on their core business, the one that defined the ... more...

I Convert Therefore I Am – Fakevertising

Written on
July 7th 2009
Author
DM Confidential

ADOTAS — With the continuous evolution of the online advertorial from the fake blog to fake news site and fake celebrity magazine, these fakevertising sites show no signs of slowing down. The bad news for many companies in our space, especially those that have gotten used to record month after record ... more...

Is the government coming for you?

Written on
June 28th 2009
Author
DM Confidential

DM CONFIDENTIAL — Given the marketing tactics that currently drive so much of the volume in the performance marketing space, articles headlining with “FTC Looks to Regulate Blogger Credibility” or “FTC Change in Endorsement and Testimonial Policy” should make any in our space’s heart palpitate a little faster and sit ... more...

Bing. You Are Now Free to Move about The Internet

Written on
June 22nd 2009
Author
DM Confidential

DM CONFIDENTIAL — As one of the few people in the Internet world who still watches a lot of TV, last night I saw my first commercial for Bing. Today, as an experiment I decided to ask a few different people what they thought of Bing. A former Microsoft employee that ... more...