interactive-advertising



CPXi offers “Programmatic Direct: A Six-Step Guide to Efficiency Through Automation” and a Cool Infographic

Written on
March 27th 2015
Author
Adotas

Digital media holding company CPXi today announced the availability of a primer from their AdReady division: Programmatic Direct: A Six-Step Guide to Efficiency Through Automation. By 2016, eMarketer predicts that programmatic will lead the display advertising industry with 63% of all digital ad spend (over $20 billion). Programmatic direct, also ... more...

Sizmek Presents: Ads of the Week March 16th-20th

Written on
March 23rd 2015
Author
Sizmek

Engagement is all about storytelling, they say. And this week’s ads cover all the genres. HBO presents a compelling montage of dramas, Ariston immerses us in cozy family life, and both KDDI and Paramount take the comic route, complete with unique formats and goofy characters. Creative like this guarantees a ... more...

News America Programmatic Advertising Launches with OwnerIQ Partnership

Written on
March 18th 2015
Author
Adotas

News America Marketing (NAM) announced the addition of a new product to their portfolio, News America Programmatic Advertising, thanks to a partnership with OwnerIQ, the leading digital marketing solution for retailers and product brands. The new product provides NAM clients with a robust, audience-centric and response-driven digital display product. The ... more...

Ooyala’s Q4 2014 Video Index Report

Written on
March 16th 2015
Author
Adotas

Ooyala has released its Q4 2014 Video Index Report. Some of the highlights include: • Mobile viewing grew 16x since 2011 • 34% of all video plays in Q4 were on tablets and smartphones • Tablet and smartphone plays grew 2x in the past year, 5x since 2012, and 16x since 2011 Ad impressions follow suit.   • Tablets ... more...

Sizmek Presents: Ads of the Week March 2nd to March 6th

Written on
March 6th 2015
Author
Sizmek

Is it an ad or a game? Are you the photographer or the subject? This week’s ads play with perspective in fantastically creative ways, giving users two angles (or more!) from which to engage and enjoy the ad experience. Campaign Name: Samsung VPAID Country: Germany Advertiser: Vodafone Media Agency: Vodafone Germany Creative Agency: ... more...

FBX Cleans House–Sort Of: Shadow Access Allowed for Some

Written on
March 4th 2015
Author
Adotas

True: Facebook delisted over 15 companies from Facebook Exchange and from now on just 12 companies have bragging rights about their access to the desktop news feed and right rail ad space, the components of the FBX inventory pool. Also True: There’s a new set of players who get to live ... more...

NEWS BITS: Blab’s New Crystal Ball; adMarketplace Gets a New VP; Adaptive Medias Speeds up Ad Serving

Written on
March 3rd 2015
Author
Adotas

Blab Inc. offers a predictive analytics tool that optimizes brand engagement by predicting meaningful relevant online conversations up to 72 hours in advance. They have just announced availability of the first system to enable digital marketers/brands to influence Twitter search rankings on Google. Twitter and Google recently made tweets more ... more...

Is Your Funnel Half-Full or Half-Empty?

Written on
February 25th 2015
Author
Matt Voda

2014 ushered in massive changes to the marketing landscape. With the launch of advertising on Tumblr and Snapchat, promoted Pinterest pins, Twitter’s “buy” button, and Apple Pay, to name just a sampling, we as marketers have more ways than ever to connect with consumers at every stage of the purchase ... more...

Signal Launches Unified Customer View Solution

Written on
February 12th 2015
Author
Adotas

Signal, a cross-channel marketing technology company, today launched the industry’s first customer identity management solution that helps marketers unlock the coveted single view of the customer on an always-on basis, while allowing brands to maintain control of profile data. “Marketers’ ability to deliver true one-on-one marketing is limited to their ability ... more...

adMarketplace Partners with AutoWeb to Add Horsepower to Automotive Ads

Written on
February 12th 2015
Author
Adotas

AutoWeb, the fastest-growing automotive search engine, has partnered with adMarketplace, the largest independent search partner marketplace, to provide targeted paid search advertising within AutoWeb search results. AutoWeb captures hyper-targeted queries from millions of in-market auto shoppers and adMarketplace provides relevant offers from automotive advertisers to these consumers. Since launching this summer, ... more...