interactive-advertising



Is Your Funnel Half-Full or Half-Empty?

Written on
February 25th 2015
Author
Matt Voda

2014 ushered in massive changes to the marketing landscape. With the launch of advertising on Tumblr and Snapchat, promoted Pinterest pins, Twitter’s “buy” button, and Apple Pay, to name just a sampling, we as marketers have more ways than ever to connect with consumers at every stage of the purchase ... more...

Signal Launches Unified Customer View Solution

Written on
February 12th 2015
Author
Adotas

Signal, a cross-channel marketing technology company, today launched the industry’s first customer identity management solution that helps marketers unlock the coveted single view of the customer on an always-on basis, while allowing brands to maintain control of profile data. “Marketers’ ability to deliver true one-on-one marketing is limited to their ability ... more...

adMarketplace Partners with AutoWeb to Add Horsepower to Automotive Ads

Written on
February 12th 2015
Author
Adotas

AutoWeb, the fastest-growing automotive search engine, has partnered with adMarketplace, the largest independent search partner marketplace, to provide targeted paid search advertising within AutoWeb search results. AutoWeb captures hyper-targeted queries from millions of in-market auto shoppers and adMarketplace provides relevant offers from automotive advertisers to these consumers. Since launching this summer, ... more...

When Customer Care Gets Social…

Written on
February 10th 2015
Author
Adotas

Janrain, the provider of Customer Identity Management technology, launched their Customer Care Portal, an administrative tool for Customer Care teams to view and access social profile data on their customer base. For the first time, Customer Care agents can understand the psychographic characteristics of their customers, including ‘Likes,’ interests, and ... more...

Sizmek’s Picks for Ads of The Week: Feb. 2-6

Written on
February 6th 2015
Author
Sizmek

For you? A survey that helps you choose a Samsung Galaxy that suits you to a T. For your Valentine…a catalog of great gift ideas from Verizon. And for all your bffs, a night in front of a hot new CIA drama from NBC. Who knew three little ads could ... more...

Digital Trends 2015: Report From Ecoconsultancy & Adobe

Written on
February 3rd 2015
Author
Adotas

IN A NUTSHELL: A focus on customer experiences is the must for 2015 and beyond, considered even more important than mobile and content marketing. Adobe joined forces with Econsultancy to issue this year’s Digital Trends 2015 report. They discovered where over 6000 marketers are focusing their digital efforts. For the complete ... more...

MediaBrix Announces Emotional Targeting Advisory Board

Written on
February 2nd 2015
Author
Adotas

MediaBrix today announces the creation of an Emotional Targeting Advisory Board to provide expert guidance as the mobile app advertising platform continues to integrate more sensory elements into their products and platform. The appointment of this advisory board is a natural progression in MediaBrix’s strategy to humanize brand advertising and ... more...

Sizmek Ads of the Week January 26th -January 30th

Written on
February 2nd 2015
Author
Sizmek

Our ads of the week charge you with rising to the challenge. Whether that means claiming your throne as graffiti artist champion, braving a menacing ice-covered bridge, surviving evil forces in a haunted English manor or mastering our latest ad formats, we ask you to BRING IT! Advertiser: NBC Universal, ... more...

Awesome! ADWEEK Infographic on 2014′s Smart Social Media Campaigns

Written on
December 26th 2014
Author
Adotas

From ADWEEK –a great graphic that shows what smart brands did on social media that got BIG attention and Big results. Data from unmetric.com’s social media intelligence platform. Subscribe to the free Adotas.com Newsletter addthis_url = 'http%3A%2F%2Fwww.adotas.com%2F2014%2F12%2Fawesome-adweek-infographic-on-2014s-smart-social-media-campaigns%2F'; addthis_title = 'Awesome%21+ADWEEK+Infographic+on+2014%26%238242%3Bs+Smart+Social+Media+Campaigns'; addthis_pub ... more...

Who Says You Can’t Buy Friends?

Written on
December 23rd 2014
Author
Adotas

Social Reality, Inc. specializes in automated digital platform technology and social management software for Internet advertising.  They’re boosting their social standing by acquiring Five Delta—a privately held company that specializes in the execution and management of media buys across all social platforms. Five Delta has developed patent pending technology that will ... more...