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interactive-advertising



Yahoo Doesn’t Share Market Enthusiasm for Icahn’s Plan

Written on
May 16th 2008
Author
Kathleen

ADOTAS – It was so NOT that time of the month: Yahoo Inc. chairman Roy Bostock rejected billionaire Carl Icahn’s assertion that the company acted “irrationally” when it recently rejected Microsoft’s $47.5 billion takeover bid. Bostock added that Yahoo is open to negotiating a deal with Microsoft or another buyer – [...] more...

Yahoo Puts Finger in the Dam With WPP

Written on
May 16th 2008
Author
Kathleen

ADOTAS – Beleaguered Yahoo Inc. has just penned a multi-year deal with advertising big gun WPP Group, enabling the company to buy ads on Yahoo’s interactive advertising exchange and place them on Yahoo and its partner sites. While observers say the deal had been in the works for months, it’s just [...] more...

The NEW Rules of User Engagement

Written on
May 16th 2008
Author
Julie Kennedy

ADOTAS EXCLUSIVE — Leave it to an L.A. salesperson to write a remarkably intelligent piece about media buying. Of course I, like most sales people, want you to test my advertising products because they are super-relevant, granularly targeted and highly converting (which is true), but I’d like to open the [...] more...

Smart Targeting Respects Consumers’ Privacy

Written on
May 16th 2008
Author
Martin Smith

ADOTAS EXCLUSIVE — Just because you have the capability to do something technically doesn’t mean you should. Or at least perhaps it should be managed in a very defined context. I am beginning to think this way about the raging debate surrounding behavioral targeting. The angst described in the news around [...] more...

AOL Unleashes Yet Another Mom Blog

Written on
May 16th 2008
Author
Kathleen

ADOTAS – Does the World Wide Web need another parenting site? Apparently! AOL today announced the launch of Platform-A ad supported ParentDish.com which features a mix of videos, blog posts and celeb contributions that provide “informative, accessible, focused and personal content,” the company said. Platform-A will serve up display advertisements [...] more...

Search Leads Pack in Online Revenue Surge

Written on
May 16th 2008
Author
Kathleen

ADOTAS – Interactive advertising did slightly better in 2007 than expected, according to a report from the Interactive Advertising Bureau. Online ad revenues came in at $21.2 billion – in February, the IAB predicted profits of $21.1 billion. Last year’s profits also spiked 26% over ad spend in 2006 ($16.8 billion). [...] more...

Alterian Pushes Online With Mediasurface Buy

Written on
May 16th 2008
Author
Kathleen

ADOTAS – Offline advertising is hitting the skids so Alterian, an international integrated marketing platform provider, is making a big push online with the acquisition of Mediasurface, the company announced today. The buy will expand Alterian’s interactive marketing capabilities – from corporate intranets to social media channels. Financial details of [...] more...

Icahn to Yahoo Board: Buh Bye!

Written on
May 15th 2008
Author
Kathleen

ADOTAS – Let the battles begin! Er, continue! Carl Icahn has launched a proxy battle to force Yahoo into talks (again) with Microsoft, the activist shareholder said in an open letter addressed to Yahoo’s chairman, Roy Bostock. Icahn said Yahoo’s board members behaved “irrationally” and contrary to their best interests, when [...] more...

CBS Buys CNET for $1.8B … JANA’s Mum

Written on
May 15th 2008
Author
Kathleen

ADOTAS – In a bid to expand its presence online and garner $1 billion in interactive revenue by 2010, CBS Corp. announced that it bought CNET in an all-cash $1.8 billion deal, amounting to roughly $11.50 a share (CNET closed at $7.95 a share last night, representing a 45% premium). Though [...] more...

Film.com, RollingStone.com Get Social With Pluck

Written on
May 15th 2008
Author
Kathleen

ADOTAS – Pluck Corp., a social media services provider, announced a deal to power social media capabilities for Film.com and RollingStone.com – representing a combined monthly audience of more than 10 million. “Our primary focus is delivering the very best in high-quality social entertainment and editorial content to millions of viewers [...] more...


Spotlight

Media Two’s CEO: Display Ads Are the FutureADOTAS EXCLUSIVE — Media Two is an interactive advertising agency that specializes in display, search engine advertising, design, video ads, [...] more...

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