interactive-advertising



News Bits: PK4 Media Partners with Are You A Human; SapientNitro Partners with Adaptly for Social Ad Technology; More

Written on
April 29th 2015
Author
Adotas

PK4 Media, a cross-platform technology company, today announced it has partnered with Are You a Human to ensure it shows ads only to verified humans. Are You A Human’s patented technology analyzes natural interaction across millions of websites to find real humans, and add them to their Verified Human ... more...

Managing Audience Targeting Across Multiple Channels

Written on
April 28th 2015
Author
Katrin Ribant

This week we’ll look at the landscape of audience targeting across channels. We’ll start by looking at the main players and areas of opportunity in audience targeting: 1) Display New targeting capabilities have evolved most rapidly in the arena of performance display. The targeting techniques that have developed the fastest include: • Site retargeting: ... more...

Wirewax Offers New Data on How Consumers Interact With Video

Written on
April 22nd 2015
Author
Callanan

Adotas is pleased to offer this article from WIREWAX CEO Steve Callanan There’s no doubt that real, tangible data is part of the everyday in the modern digital world. It’s universally accepted that the wealth of data we have at our disposal today has changed practically every industry, and the ... more...

Celtra offers “Programmatic Creative” for brands and agencies to better target customers

Written on
April 21st 2015
Author
Adotas

Celtra Inc., a creative, analytics and optimization platform for display advertising, today announced the release of Programmatic Creative, a new addition to its AdCreator platform. Programmatic Creative allows advertisers to build and run data-driven dynamic creatives using leading information services and data analytics providers, such as Neustar, across mobile and ... more...

Sizmek Picks: Ads of the Week–April 13th – 17th

Written on
April 19th 2015
Author
Sizmek

In any language, interactive video spells engagement. This week we travel the globe with ads in French, English and Turkish that showcase the universal appeal of great video and rich interactive options. So, haydi gidelim/allons-y/let’s go!   Campaign Name: Leroy Merlin DIY Country: France Advertiser: Leroy Merlin Media ... more...

RealityMine Expands Behavioral & Contextual Analytics Syndicated Research Biz To 20 Global Markets

Written on
April 17th 2015
Author
Adotas

RealityMine, a provider of mobile market research technologies and consumer analytics, announced that it is expanding its syndicated TouchPoints and passive mobile measurement business, which provides contextual and behavioral analytics through data collected on mobile devices, to 20 new markets worldwide. In addition, RealityMine has announced that it has secured the ... more...

Why Viewability Insight Without Action is Futile

Written on
April 15th 2015
Author
Roger Williams

“Without knowledge action is useless, and knowledge without action is futile.*” In advertising, insight from viewability reports simply isn’t enough; businesses must use this knowledge proactively to deliver what advertisers need. The ability to create actionable data was identified as the most important factor for success in a study ... more...

Viral Video Champs: Who’s making ads that get all the attention?

Written on
April 15th 2015
Author
Adotas

If you want your online video ads to take flight, you have to tell a compelling story with can’t-take-my-eyes-off-it visuals. Here are three video ads that lit up screens recently. Visible Measures tallies the stats and AdAge releases the info. For a complete list click here. #1 Take It–from ... more...

Flurry Personas: Yahoo Brings Mobile Audience-Targeting to Native Advertisers

Written on
April 9th 2015
Author
Adotas

U.S. smartphone users spend 88% of their time in apps. That’s why the unique combination of apps a person has on their phone is like their digital DNA. Understanding app preferences can unlock critical insights to help marketers reach a target audience. Now advertisers can use valuable data on mobile ... more...

Context is Everything: How to Counter AdBlock

Written on
April 9th 2015
Author
Todd Garland

Use of AdBlock and similar tools is increasing. AdBlock alone saw a 70% increase in adoption between June 2013 and June 2014. This growth is especially steep in Western countries, with over 28% of Americans reporting that they’ve installed the program. It indicates that consumers are telling advertisers something is ... more...