interactive-advertising



Fourth Quarter Online Ad Spend Goes Through the Roof: $12.4 Billion

Written on
December 22nd 2014
Author
Adotas

The fourth quarter 2014 broke all records for online advertising expenditures—and jumped an amazing 17%  since the same time last year. The  IAB Internet Advertising Revenue Report says the figures also mark a 6.5% increase from Q2 2014, which totaled $11.7 billion. The full report is issued twice yearly for ... more...

More Companies Take Control of Programmatic Advertising In House

Written on
December 17th 2014
Author
Adotas

AdAge is reporting that programmatic advertising is getting another big shake up–and nothing makes that clearer than Hewlett-Packard’s (HP) RFI that states it’s going to take more control of its programmatic buying. AdAge obtained the RFI that opened the window on the internal thinking at HP. HP hopes to find a “service ... more...

To Cell and Back: Return Path Breaks Down How Consumers Switch-Up Their Screens

Written on
December 9th 2014
Author
Adotas

Return Path, a consumer intelligence company, just released insights into mobile marketing trends. Their cool Infographic is titled Mobile: Five Trends to Watch. In a nutshell… Trend #1: Don’t Ignore the Email Incumbent Instead of opening more marketing messages on mobile devices as they did last year, consumers actually read slightly less email ... more...

Old Navy Makes Black Friday A Little Easier With New Campaign on Yahoo

Written on
November 26th 2014
Author
Adotas

This year, Old Navy is launching a new multi-channel holiday ad campaign on Yahoo just in time for Black Friday. To help consumers get a shopping head start and learn about new Black Friday deals at Old Navy, the campaign includes a dynamic display ad on the Yahoo homepage reaching consumers that visit ... more...

The Digital Ad Model is Broken But Strategic Creativity Can Fix It

Written on
November 4th 2014
Author
Troy Kelley

All successful advertising is comprised of two key components: a great creative concept and a powerful business solution.  These elements are inseparable.  In fact, if done correctly, it’s nearly impossible to determine where one ends and the other begins. And yet, at most agencies today, creative and strategic thinking are treated ... more...

Innovid Breaks Down The Anatomy of the Fragmented Consumer In The Cross-Device Video Landscape

Written on
October 29th 2014
Author
Adotas

This multi-screen, multi-platform world we live in has left consumers in the driver’s seat and advertiser’s scrambling to keep up with their every move—on every device. Whether it’s on desktops, mobile devices, tablets, connected TVs or over-the-top platforms, consumers’ already-short attention spans are now split amongst a myriad of media, ... more...

Vdopia Launches Mobile Video Programmatic Marketplace

Written on
October 21st 2014
Author
Adotas

Today, Vdopia, a global programmatic buying and selling platform for mobile video advertising, announced the launch of their global programmatic platform exclusively for mobile video advertising. The new marketplace product called ‘Chocolate,’ is built from the ground up solely for mobile video advertising. With the potential reach of 150 million unique ... more...

Why Mobile App Marketers Are Testing Television

Written on
October 14th 2014
Author
Christian Henschel

As mobile has firmly carved out its place in the marketing industry, advertisers are weaving together more complex cross-channel campaigns across email, online, social media and more, making “integrated marketing” the new norm. Likewise, mobile app marketers are testing the cross-channel waters to experiment in the opposite direction with more ... more...

Sizmek Presents Ads of the Week: September 29th – October 3rd

Written on
October 3rd 2014
Author
Sizmek

As the glitz of Advertising Week NYC comes to a close and Oktoberfest kicks off, we thought we’d showcase a little campaign glamour of our own. This week’s ad picks represent icons of fashion, fragrance and luxury automobiles from around the globe. Country: Germany Advertiser: De Fragrance & Beauty Media Agency: ... more...

The Hidden Meaning of Facebook’s Ad Relevance Policy

Written on
October 2nd 2014
Author
Shekhar Deo

Facebook recently unveiled a new policy that asks users to assess which ads they like or dislike, in an effort to serve up more compelling ads. On the surface, this change makes perfect sense as a way for Facebook to please its users and thus expand its advertising empire. Yet the ... more...