interactive-advertising-study
Study: Advertisers Baffled by Local Online Ad Practices
ADOTAS – National advertisers are interested in local online advertising, but are confused about the best tactics and traffic sources to use, and how to effectively measure the results and return on investment, according to a new study conducted by Sterling Market Intelligence and commissioned by Marchex. The study found that [...] more...
Study: Cause-Relating Marketing Fires Up Sales
ADOTAS – Do-gooders rejoice: it seems that “cause-related marketing” can increase sales by up to 74%, according to a Cone and Duke University study.During the first phase of the study at Duke University, 182 participants evaluated a new regional magazine and were exposed to either a cause-related or generic corporate [...] more...
Consumers Use Phone for Texts More Than Calls
ADOTAS – Americans are more comfortable with texting than ever – which is good news for mobile marketers. Nielsen Mobile reports that in the last quarter of 2007, cellphone users text messages more frequently than they made phone calls, an industry first. This year, subscribers are texting even more – the [...] more...
Study: Media, Technology Win Out Over Friends, Family
DOTAS – Consumers are spending twice as much time with media and three times as much time with technology compared to the time they spend with friends and family, according to a new study from Yahoo Inc. and Media Contacts. Perhaps unsurprisingly, the number of sites consumers are “deeply” engaged with [...] more...
Display’s Demise Has Been Greatly Exaggerated
ADOTAS – At least that’s what Microsoft hopes. According to recent data from Nielsen, display ads are down 6% year-over-year, but other technology and Web-measurement companies are trying to bring display back, according to a report in The Wall Street Journal. Microsoft is leading the charge – though the company clearly [...] more...
Report: Display Down 6% Year-Over-Year
ADOTAS – Uh-oh. Looks like Wall Street’s woes may affect online advertising after all — they already have in the first two quarters of this year. Nielsen Online has just released a report noting a 27% decline in display advertising spending by financial companies (no shocker there) … which led [...] more...
Search Advertising May Decide Presidential Election
ADOTAS – The presidential election may be decided by Internet advertisements, a new study from Didit asserts. The search marketing firm found that “nearly 7% of those surveyed reported that were likely to change their vote before the election based on Internet Information acquired primarily through search engines.” The key takeaway [...] more...
More Evidence That Bribery Works
ADOTAS – While most consumers aren’t thrilled to receive marketing and advertising messages on their mobile phones, they are significantly more likely to engage with messages if they have an incentive to do so. ABI Research has found that 37% of those who have received text message-based advertising have indicated they [...] more...
Reality Check: Social Networking Ain’t All That
ADOTAS – Social networking is a completely foreign concept to 58% of those surveyed, according to a study released by Synovate. While only 30% of Americans are oblivious to social networking, it is still a startling number considering how all-pervasive most industry observers believe it to be. And what’s more, about [...] more...
Obama Beating McCain in Online Ad Battle
ADOTAS – Obama is taking the lead against McCain in their battle for primacy in the online advertising world, according to a new study from comScore. The study evaluated site visitation, video viewing behavior, searches on the candidates’ names, and display advertising efforts across the Web. While McCain is leading Obama [...] more...
Spotlight
HipCricket: SMS Is Still the Wave of the FutureADOTAS EXCLUSIVE — HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since [...] more...
Latest News
- Moskovitz, Rosenstein Leave Facebook To Form Venture October 6th 2008
- BlackArrow Raises $20 Million October 6th 2008
- Hakia Launches “Quality” Focused Interface October 6th 2008
- Context Optional Introduces Social Marketing Platform October 6th 2008
- eBay Fires 10% of Workforce, Makes $1.3B Worth of Acquisitions October 6th 2008
- Click Forensic Unmasks Weapon in Trademark Infringement Battle October 6th 2008
- Video Advertisers May Cash in on Fiscal Crisis October 3rd 2008
- Obama Issues iPhone App October 3rd 2008
Features
- Self-Serve Ad Exchange: This Century’s Strowger Switch? October 6th 2008
- Banners: Back from the Dead October 3rd 2008
- How To Earn Top Network Admittance October 2nd 2008
- Marketing Secrets of an Online “Lurker” October 1st 2008
- How To Produce a Social Ad That Doesn’t Suck September 30th 2008
Reader Favorites
Classifieds
Most Commented
- Can 314 Ad Networks Really Thrive? (8)
- Obama’s VP Pick Inauspicious for Net Neutrality (7)
- In The Time Of Recession, Is Branding Really Enough? (2)
- Study: Ad Network Use Soars (2)
- The Ad Revenue Waterfall (2)
- Facebook’s $100 Million Virtual Economy (2)
- Boomers Are Slutty Shoppers (2)
- Ralph Lauren Launches Mobile Shopping Site (2)
