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Online Ads Expected To Grow Despite Economy

Written on: November 25th 2008
Author: Editor

ADOTAS — Digital ads are expected to grow to $25.7 billion in 2009. The data from the Interactive Advertising Bureau and PricewaterhouseCoopers reveals that while s pending will increase it will only an 8.9 percent growth, according to eMarketer. That number was revised from an August projection from eMarketer, which predicted a [...] more...

Online Ad Spend Down for First Time in 3 Years

Written on: June 18th 2008
Author: Kathleen

ADOTAS – Time to sober up. Despite yesterday’s news from Nielsen about the 15% year-over-year growth in online advertising, (thanks to sponsored search), the online ad world has hit a speed bump, according to the Interactive Advertising Bureau. The report from the IAB found that online advertising revenue hit $5.8 billion [...] more...

Online Ads in Europe Nip at U.S. Heels

Written on: June 2nd 2008
Author: Kathleen

ADOTAS – Online advertising revenue in Europe is growing like a weed – it was up 40% to $17 billion last year, according to data released by the Interactive Advertising Bureau. The surge indicates that the European interactive advertising market is getting closer to closing the gap between it and the [...] more...

Online Video Ads Guide Released

Written on: May 5th 2008
Author: Kathleen

ADOTAS – The Interactive Advertising Bureau is hoping to help interactive advertisers and consumers extract themselves from the increasingly thorny thicket of online advertising video formats. The proliferation of formats in recent years has been a source of frustration and has distracted the industry from the important things they like [...] more...

Online Ad Revenues Streak Up, Sets New Record

Written on: February 26th 2008
Author: Editor

ADOTAS — Internet advertising revenues for 2007 went gangbusters, the announced yesterday. Revenues are estimated to mushroom to $21.1 billion a 25% spike over the previous record-setter of almost $16.9 billion for 2006. The revenues for Q4 2007 hit about $5.9 billion making it the highest quarter ever and representing a [...] more...

Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...