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intellixtxt



Adding Intellectual to Contextual: Vibrant Media Brightens the Lines of Contextual Targeting

Written on
June 16th 2006
Author
Kiran Aditham

Beyond the chaos theories and maddening conjecture, contextual advertising—to this author, at least—is a crapshoot. For one thing, I’ve rarely, if ever, clicked on a text ad sprung from my favorite sites, and the whole ad strategy—which is of course Google’s and many other’s cash crop—still feels more wild and [...] more...



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