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Brave New Wireless World Dawns

Written on
May 7th 2008
Author
Kathleen

ADOTAS – The next generation of wireless networks has been born: Internet, cable and chip titans have all banded together to invest $3.2 billion in Sprint Nextel’s and Clearwire’s WiMax business. Google, Intel, Comcast, Time Warner, Sprint Nextel and Clearwire have all been named as investors – and the value [...] more...

Intel Joins the Computer-Pocket Party

Written on
April 2nd 2008
Author
Bob

ADOTAS – Intel launched yet another 1,000 “what’s that in your pocket?” jokes today by announcing its intention to deliver the “Internet in your pocket.” The company’s arriving a bit late to the computer-pocket party so it has its work cut out for it. The announcement was scheduled to be made [...] more...

eBay Ad Exchange In Business

Written on
August 6th 2007
Author
Editor

This past May, eBay launched an Online Media Exchange which functions as an ad exchange to buy and sell TV time. Most networks have been skeptical about the idea; however the Oxygen network took a risk that has seemed to have paid off. Being the first successful seller on the advertising [...] more...

Intel, Omnicom Want to Bring Online Ads to TV

Written on
September 25th 2006
Author
Editor

Chip manufacturer Intel and Omnicom Media Group, the media services wing of marketing and advertising conglomerate Omnicom Group, have announced a partnership designed to bring Internet advertising to television using Intel Viiv-powered computers. Viiv computers are designed for multimedia and can easily stream content to a large living room TV. [...] more...

IGA, Interpret Team Up to Measure In-Game Ads

Written on
July 21st 2006
Author
Editor

To correspond with the rising popularity of in-game advertising, IGA Worldwide and Interpret LLC have developed a rating system to measure the value of in-game ad venues. The measurement currency, known as Gameasure, is fed data from thousands of gamers that play games at least once a week, and provides [...] more...

IGA Receives VC Funding from Intel

Written on
July 5th 2006
Author
Editor

In-game advertising company IGA Worldwide has just received an extra $5 million in Series A funding from Intel Capital, Intel Corporation’s venture capital wing. IGA’s current investor group, led by Easton Capital Group had already announced $12 million in Series A funding. IGA’s Radial advertising system lets advertisers inject targeted [...] more...

Baidu Cozies Up to Intel China

Written on
April 13th 2006
Author
Editor

Intel China Ltd, a subsidiary of silicon chip innovator Intel Corporation, and Baidu, the leading Chinese language Internet search engine, today signed a memorandum of understanding (MOU) for cooperation in the development of Internet search and related applications in China. According to the MOU, the two parties will cooperate in advancing [...] more...

Intel Launches Viiv, Partners with DIRECTV

Written on
January 6th 2006
Author
Kiran Aditham

Intel made a big splash at Friday’s Consumer Electronics Show by introducing its new Viiv technology, which will give consumers a broad choice of infotainment from across the globe. In accordance with the launch, Intel announced its first Viiv-based partnership with DIRECTV, who in the latter part of 2006 will [...] more...


Spotlight

Media Two’s CEO: Display Ads Are the FutureADOTAS EXCLUSIVE — Media Two is an interactive advertising agency that specializes in display, search engine advertising, design, video ads, [...] more...

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