integrated-marketing



Adweek Launches Adweek Blog Network, Integrates Editorial Properties With New Site

Written on
January 13th 2015
Author
Adotas

Adweek today announced the formation of the Adweek Blog Network (ABN) – an aggregation of leading industry blogs formerly operated by Mediabistro. Alongside Adweek, the ABN will bolster industry coverage across the media landscape. The ABN includes nine individual properties, each migrating to an Adweek.com domain.  The launch includes a redesign of each blog and its associated newsletter product. ... more...

Tealium: Digital Marketing Predictions and Resolutions for 2014

Written on
January 2nd 2014
Author
Adotas

ADOTAS – Tealium, a leader in enterprise tag management and digital data distribution platforms, has put together the predictions for 2014: Predictions Cloud technology = empowered marketers: Digital marketers will reduce their reliance on IT departments thanks to new cloud-based technologies that empower marketers to manage their own solutions and launch more revenue-generating campaigns ... more...

Dailybreak Hires Wayne Silverman as Chief Revenue Officer

Written on
December 4th 2012
Author
Press Release

BOSTON (December 4, 2012) – Dailybreak, the digital launchpad for products, campaigns and contests, tailored to drive rapid participation at scale, today announced the expansion of its executive team by hiring Wayne Silverman (pictured) as Chief Revenue Officer. Silverman brings over 20 years of experience managing sales, marketing, and business ... more...

Marketers, Put Down the Funnel: Why You Need an Updated Toolkit

Written on
June 19th 2012
Author
Daniel Laury

ADOTAS - Marketers, it’s time to put down the funnel. Yes, it has served you well. You could see when and how suspects, prospects and customers entered it. We all enjoyed this linear path from stimulus to desire to purchase. But guess how old that funnel is? In 1898, early ... more...