integrate



What You Need to Know About Account-Based Marketing

Written on
December 11th 2015
Author
Scott Vaughn

Adotas is pleased to offer a Q&A with Scott Vaughan,CMO of Integrate, that explores account-based marketing and how it can boost your company’s sales. Q: Why do you think account-based marketing (ABM) is receiving a new level of attention as marketers plan for 2016? A: As marketers plan for 2016, ... more...

Google, AOL Go All In on Attribution

Written on
May 12th 2014
Author
Richard L. Tso

ADOTAS – In what appears to be an attribution arms race, media giant AOL announced its acquisition last week of Convertro for nearly $100 million, just on the heels of Google’s announced plans to scoop up Adometry. While the financial terms of the latter deal were not disclosed, Adometry raised just ... more...

Oracle SVP Reggie Bradford Joins Integrate Board of Directors

Written on
January 28th 2014
Author
Press Release

SCOTTSDALE, AZ, January 28, 2014 (ADOTAS)  - Integrate, a cloud-based marketing software and media services provider, announced today that Reggie Bradford (pictured), a three-peat technology entrepreneur who has participated in the launch and development of three leading digital technology start-ups with collective exits delivering approximately $5 Billion for shareholders, has ... more...

Integrate and Silicon Valley Bank Ink $12.5 Million in Secured Financing

Written on
December 11th 2013
Author
Press Release

SCOTTSDALE, AZ, December 11, 2013 (ADOTAS) – Integrate, the first closed-loop marketing software and media services provider, announced today that it has secured $12.5 million in credit facilities from Silicon Valley Bank. This new financing brings the company’s total raised-funds amount to $35 million since the company was founded in ... more...

Ad Management Is Officially A Convoluted Mess: The Growing Need for Cross-Network AdTech

Written on
October 7th 2013
Author
Richard L. Tso

ADOTAS – With worldwide digital advertising spend expected to skyrocket from $104 billion in 2012 to $173 billion by 2017, advertisers, in turn, have been bombarded with a plethora of new ad formats, networks, exchanges and technologies to sort through. Marketers must juggle between network dashboards, spreadsheets and desktop editors ... more...

Back To School: Silverpop Launches Digital Marketing University

Written on
February 28th 2013
Author
Richard L. Tso

The folks over on Madison Avenue understand just how easy to get sucked into the daily grind of pitching campaigns, monitoring performance and digging through the mounds of big data to find just the right metric to monitor and present to a client. We tend to work hard in the ... more...

Industry Leaders Offer Predictions for 2013 (Part 8)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10   Scott Chan, Managing Partner/Creative Director/Founder, Whirled “Online video will continue to grow as it’s one of the few mediums that truly connects with audiences and leaves a lasting impression.  While new technologies and platforms will emerge, use of video will continue to ... more...

Welcome Aboard: Patrizi New CRO at Bunchball and More

Written on
May 31st 2011
Author
Gavin Dunaway

ADOTAS - Hey, I know it’s been a while since I did hiring announcements through “Welcome Aboard”; I was thinking about killing the feature, but I just had a slew of announcements come in. Should “Welcome Board” stay or should it go now? Darlin’, you gotta let me know…. Gamification guru ... more...