integral-ad-science



Integral Ad Science Releases Q3 2014 Media Quality Report, Now Including Video Advertising Metrics

Written on
November 18th 2014
Author
Adotas

Integral Ad Science today released its Q3 2014 Media Quality Report, representing baseline benchmarks for the industry. Using two inventory sources, Publishers and the combination of Networks and Exchanges, the report updates the industry on four important metrics – TRue Advertising Quality (TRAQ) Score, brand risk, viewability and ad fraud. For ... more...

Integral Ad Science Forms Strategic Partnership With Yahoo! Japan

Written on
November 13th 2014
Author
Adotas

Integral Ad Science today announced that it is entering the Japanese market, providing brand safety measurements through a strategic partnership with Yahoo! JAPAN. “Following successful launches in many other international markets, Integral Ad Science is thrilled to formally launch our operations in the Japanese market,” said Bryan St. John, SVP International ... more...

How to Align Advertiser Goals With Publisher Pay

Written on
September 23rd 2014
Author
Harmon Lyons

Many marketers today are implementing attribution systems to help them determine which channels or publishers contribute to conversions. Attribution systems certainly go a long way in helping advertisers understand how best to spend their marketing dollars. But there’s a bit of a problem, and it’s worth thinking about. Attribution systems can ... more...

Cracking the Wanamaker Conundrum

Written on
September 17th 2014
Author
Ian Wallin

The U.S. marketing pioneer John Wanamaker mused in 1902, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” This famous quip went on to become a popular cliché in modern advertising. But with millions of dollars being spent on mining and understanding reams ... more...

Integral Ad Science and Collective Partner to Ensure Media Quality

Written on
September 15th 2014
Author
Press Release

(ADOTAS) NEW YORK, NY–( Sep 15, 2014) -  Integral Ad Science, the leading global provider of actionable advertising intelligence for buyers and sellers of digital media, and Collective, a programmatic, multiscreen advertising company connecting brand marketers to consumer audiences, have today announced an alliance to set high-quality standards for Collective’s ... more...

Integral Ad Science Releases Q2 2014 Media Quality Report

Written on
July 16th 2014
Author
Press Release

(ADOTAS) NEW YORK, NY -  Integral Ad Science, the leading global provider of actionable advertising intelligence for buyers and sellers of digital media, today released its Q2 2014 Media Quality Report, updating the industry on important metrics — True Advertising Quality (TRAQ) Score, ad fraud, viewability, and brand safety. This ... more...

Today’s Burning Question: Reaction to the MRC’s Ad Viewability Decision

Written on
April 2nd 2014
Author
Mike Daly

ADOTAS — Earlier this week, the Media Rating Council (MRC) announced that it has lifted its advisory on Viewable Impressions for display advertising, giving a green light to the industry to begin transacting on the new metric for the first time. In collaboration with the IAB’s Emerging Innovations Task Force, ... more...

Integral Ad Science Opens Offices in Germany and Singapore

Written on
March 3rd 2014
Author
Mike Daly

NEW YORK, March 3, 2014 (ADOTAS) — Integral Ad Science, the leading global provider of actionable advertising intelligence for buyers and sellers of digital media, today announced the opening of offices in Germany and Singapore. The company has hired Olaf Mahr in Germany and Stephen Dolan in Singapore to lead Integral’s ... more...

Integral Unveils Video Ad Viewability, Fraud & Brand Safety Monitoring Solution

Written on
February 6th 2014
Author
Press Release

NEW YORK, February 6, 2014 (ADOTAS) – Integral Ad Science, the leading global provider of actionable advertising intelligence for buyers and sellers of digital media, today released the industry’s first third-party comprehensive video ad monitoring solution, which includes detailed metrics and analytics to help brands and agencies more accurately understand ... more...

IAB U.K. Leads Group on Mobile Programmatic Trading

Written on
February 5th 2014
Author
Mike Daly

ADOTAS – Microsoft, Google and Flurry are among the companies represented in the Internet Advertising Bureau (IAB)  U.K.’s working group to address programmatic trading through mobile devices, which officially launches Feb. 18, according to The Drum (Glasgow, Scotland). The group seeks to promote awareness about the benefits of programmatic trading and provide ... more...