instant_messaging

Yahoo Embedding IM within Email

Written on: February 13th 2007
Author: Sarah Novotny

Yahoo has announced a new feature which provides customers with instant messaging features inside of their email account. The feature comes as a result of web-savvy users and those who spend a lot of time on the Internet going back and forth between their email accounts and instant messaging. Those [...] more...

Yahoo, Microsoft Connect IM Systems

Written on: July 14th 2006
Author: Sarah Novotny

A Times Online report has announced that Yahoo and Microsoft are forming an alliance that will allow users to send instant messages across their respective IM systems. Eventually, the communications platform will also allow users to make voice calls using VoIP technology. The joint platform was launched in beta today [...] more...

Yahoo Upgrades Instant Messenger Service

Written on: June 21st 2006
Author: Sarah Novotny

Following on the heels of Microsoft’s new Internet messaging service launched on Monday, Yahoo has announced its own enhanced online instant messenger. According to AFP, Yahoo Messenger with Voice can be personalized with plug-ins that enable users to easily perform various web tasks. One such plug-in, dubbed Event Finder, allows [...] more...

Microsoft Rolls Out Windows Live Messenger

Written on: June 20th 2006
Author: Sarah Novotny

In its continuing effort to reap a larger share of online advertising revenue, Microsoft launched its newly branded instant messaging system, Windows Live Messenger, on Monday. Messenger joins Microsoft’s suite of Windows Live services, which includes e-mail, search, mapping and social networking, which as a whole aim to unite the company’s [...] more...

AIM Turns Professional

Written on: February 21st 2006
Author: Sarah Novotny

AOL has partnered with business software developer WebEx Communications Inc. to develop a business version of AOL Instant messenger called AIM Pro. Enhanced security features like encryption will let workers communicate with each other privately. In addition to secure chat, AIM Pro will also feature VoIP conference calling, online meetings, [...] more...

A History of Lead Generation

Written on: January 25th 2006
Author: Robin Stanton

It used to be that a publisher would not touch a lead generation campaign with a ten-foot pole. They felt they were giving away free advertising and there was money to be made only with CPM (cost-per-impression) and CPC (cost-per-click) campaigns. Then something happened, a few publishers realized they could [...] more...

IMs Play Together with IBM’s Lotus Sametime

Written on: January 24th 2006
Author: Sarah Novotny

IBM’s Lotus division experienced a surge in growth in 2005. To capitalize on it, the company’s releasing a new version of Lotus Sametime, their real-time business IM application. Along with the new Sametime 7.5, IBM has announced partnerships with AOL, Yahoo, and Google that will allow IBM’s 15 million Sametime [...] more...

Murdoch Issues Challenge to Yahoo and MSN

Written on: January 12th 2006
Author: Sarah Novotny

NewsCorp chief Rupert Murdoch has finally revealed his intentions for MySpace, arguably the most popular social-networking site on the web. Alleging that the portal models of Yahoo and MSN are becoming increasingly obsolete, Murdoch revealed his plan to have MySpace challenge those venerable sites for market share by offering a revamped [...] more...

Right now, at the beginning of 2012, what are you watching the most closely for its ad and marketing opportunities?
Mobile. Smart devices have become standard, and advertising is only going to become more creative there.

Online video. It's a real competitor to TV now, and it presents really interesting ways to engage viewers.

Social media. The new Facebook timeline and the surge of Google+ have cracked the game wide open again.

Tempting as it might be, I don't want to get too involved in one aspect.

See, I think this might be a good time to see what would happen if we revisited MySpace, but made the ads slightly bigger... with more strobe effect.

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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...

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