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Brands Bring Tricks and Treats to Instagram for Halloween

Written on
October 31st 2014
Author
Adotas

Happy Halloween! Today brands are reaching out with some spooky and creative campaigns that brands have been sharing on Instagram in honor of Halloween. Below you’ll find some of the holiday’s best and ghoulish brand Instagrams from Disneyland, Target, Jet Blue and Oreo to name a few. More examples and Halloween ... more...

Epoxy Raises $6.5 Million In Series A Funding

Written on
June 24th 2014
Author
Press Release

LOS ANGELES, June 24, 2014 (ADOTAS) – Epoxy, a vanguard technology company at the intersection of video and social media, announced today that Upfront Ventures and Time Warner Investments led a $6.5 million Series A financing round. Previous investors include Bertelsmann Digital Media Investments, Advancit Capital, Greycroft Partners and Robert ... more...

UPDATED: Instagram to Introduce Ads in Other Countries

Written on
June 9th 2014
Author
Mike Daly

ADOTAS – Today, Instagram announced that it will expand its ad offerings into Canada, the United Kingdom, and Australia later this year. “… Since introducing ads last November, we’ve worked with a handful of top brands to draw creative inspiration from the community and create ads that were engaging and felt ... more...

Curalate Secures $8.6 Million in Series B Funding Led by NEA

Written on
June 9th 2014
Author
Press Release

PHILADELPHIA, June 9, 2014 (ADOTAS) – Curalate, the leading visual analytics and marketing platform, has secured $8.6 million in Series B financing, bringing its total funding to $12.5 million. NEA led the round with participation from First Round Capital, MentorTech Ventures and Vayner RSE, Gary Vaynerchuck’s new $25 million fund. Vaynerchuck will serve as a ... more...

LiquidM Launches Native Ad Creator to Monetize Popular Mobile Content

Written on
June 2nd 2014
Author
Press Release

SAN FRANCISCO, June 2, 2014 (ADOTAS) – LiquidM, the only white-labeled Mobile Advertising Management Platform (MAMP), today launched its Native Ad Creator to help mobile developers and advertisers create beautifully designed native ads that blend naturally with existing, popular mobile content. The Native Ad Creator allows developers to design and customize native ... more...

Can Selfies Earn You Cash? Strengthen Brands? Save the World?

Written on
June 2nd 2014
Author
Richard L. Tso

ADOTAS – The ubiquitous selfie had made its way into our daily social feeds, but why do people have the urge to snap pictures of themselves and share them with the world? While there are differing opinions as to why people embrace (or shudder at) this social phenomenon, brands and ... more...

Social Media Advertising: Why Pay to Be Disliked?

Written on
May 29th 2014
Author
Dave Hawley

ADOTAS – Over the last few weeks, we heard that Facebook organic reach is approaching zero while their paid ad business is booming. On April 23, Facebook reported revenue of $2.5 billion for the first quarter of 2014, up 72% over the previous year. Advertising accounted for $2.27 billion of Q1 revenue. Now, it ... more...

Infographic: A Social Video Primer

Written on
May 28th 2014
Author
Mike Daly

ADOTAS – The potential value of social video in marketing is underscored by the significant recent investments made in that channel by Facebook and Twitter. But as marketers know, there’s a lot to sort out in a nascent medium that offers a variety of formats, each presenting their own challenges. To ... more...

Epoxy Helps Brands Increase Engagement with Video-Focused Platform

Written on
May 20th 2014
Author
Press Release

LOS ANGELES, May 20, 2014 (ADOTAS) – Epoxy today launches social-first video tools enabling online video creators to connect with their audience where they engage most. Integrating YouTube, Facebook, Twitter and Instagram, Epoxy boasts proprietary distribution, engagement and analytics features to help creators organically develop a fan base and drive incremental ... more...

Adobe, CBS, Outlook Show Big Gains in Monthly Top Site Rankings

Written on
May 14th 2014
Author
Adotas

ADOTAS – Millward Brown Digital has released its data on the top 50 sites for April 2014. Some key highlights: Top gainers included Adobe (88.54% MoM increase), CBS (cbs.com with 128.55% YoY growth), and Microsoft’s Outlook (live.com saw 44.60% YoY growth). Not surprisingly, the first half of the month had taxpayers filing with ... more...