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IZEA Unveils “The Sponsorship Marketplace” for Brands, Agencies and Content Creators

Written on
March 17th 2014
Author
AdotasWire

New York, March 17, 2014 (ADOTAS) — IZEA, Inc. (OTCQB: IZEA), the leader in Sponsored Social, today unveiled the first real-time marketplace designed to connect brands with creators for all forms of sponsored content across major social platforms, including Twitter, Facebook, Instagram, Tumblr, YouTube and LinkedIn. Building on the three-million ... more...

Big Brands and the Business Benefits of Social Media: Pt. 2

Written on
March 14th 2014
Author
Trevor LaTorre

ADOTAS (Second of three parts) – Yesterday, >we covered the business benefits of Facebook, Twitter, and Google+. In this installment, we’ll cover Pinterest, Instagram, and Vine, all of which are primarily image- and/or video-based platforms. This article shows digital marketers and social media managers how to strategically implement Pinterest, Instagram, ... more...

Big-Budget TV Ads Alone Aren’t Enough: Use Programmatic to Tell Your Brand Story

Written on
March 12th 2014
Author
Dario Diament

ADOTAS – Super Bowl Sunday is a unique day in the U.S. Tens of millions will tune in to watch the big game, though according to research firm Lab42, 39% prefer the commercials over the game vs. 29% who prefer the football. The Super Bowl is the advertising industry’s equivalent ... more...

Today’s Burning Question: Instagram’s $100 Million Ad Deal with Omnicom

Written on
March 10th 2014
Author
Mike Daly

ADOTAS – This past Friday, Advertising Age reported that Omnicom has agreed to spend up to $100 million over the coming year to advertise its clients on Instagram. It is reportedly the first deal of its kind for the photo- and video-sharing site, which is a subsidiary of Facebook. “The arrangement ... more...

Start Your Engines: A Sneak Peek at SXSW 2014

Written on
March 4th 2014
Author
Richard L. Tso

ADOTAS – If you love music, advertising and digital tech, you must be pretty jazzed this week. The highly anticipated South by Southwest (SXSW) Festival 2014 kicks of this Friday, featuring over 2000 musical acts, thousands of digital creatives and swarms of technology companies, set to descent upon laid-back Austin, Texas. ... more...

A Picture’s Worth a Thousand Retweets (and Then Some)

Written on
February 6th 2014
Author
Al Lalani

ADOTAS – As the old saying goes, “a picture’s worth a thousand words.” In the new age of social media, this is more true than ever. Visual social sites Pinterest and Instagram blew up last year. Other social giants strove to catch up with updates after updates, optimizing their old ... more...

Facebook’s 10th Anniversary: Will the Next Decade Surpass the First?

Written on
February 4th 2014
Author
Mike Daly

ADOTAS — With Facebook turning 10 today, founder and CEO Mark Zuckerberg offered his reflections on The Social Network’s humble beginnings and somewhat surprising evolution in a post on the site today. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; ... more...

Newsjacking Super Bowl XLVIII, Plus 17 Hashtag Predictions

Written on
January 27th 2014
Author
David Melamed

ADOTAS — When Mark Twain was at a meeting of the Society of the Army of the Tennessee on November 12, 1879, he proclaimed, “I never could make a good impromptu speech without several hours to prepare it.” We live in a real-time world. A world where we share our ... more...

Campaign Management Platform Promises ‘National Reach with Local Relevance’

Written on
January 14th 2014
Author
AdotasWire

SANTA MONICA, Calif., January 14, 2014 (ADOTAS) – MomentFeed today announced a unique capability to execute national advertising campaigns that dynamically localize the creative into hundreds or thousands of locally relevant ads with specific targeting for each store location – the places where consumers ultimately become customers. Campaign performance can then be ... more...

Pew Research: Women Lead Men in Social Media Usage, Except on LinkedIn

Written on
January 3rd 2014
Author
Richard L. Tso

ADOTAS – Marketers already know that women dominate usage of social media platforms like Pinterest but according to a new study published by Pew, women in fact dominate virtually every other social network channel except for LinkedIn. Today, 73 percent of adults online are now using a social networking platform to ... more...