insights



How to Data Mash For Some Frighteningly Accurate Results

Written on
October 30th 2014
Author
Katrin Ribant

We’re entering what looks to be a promising holiday shopping season this year, and, as you can surely tell by looking in store windows, it’s starting earlier and earlier. Halloween, traditionally having served as a barometer for what might happen over Black Friday and Christmas, is growing in importance and ... more...

Adgooroo Data Details Steep Rise in CPC Across Major Industry Categories

Written on
June 26th 2014
Author
Press Release

ADOTAS — Adgooroo, a leading provider of Search Marketing Intelligence that drives competitive advantage for Internet marketers, released new data today detailing a rise in Cost-Per-Click (CPC) on U.S. AdWords between the first quarters of 2012 and 2014. According to proprietary AdGooroo data, CPC on U.S AdWords has increased an average ... more...

The 3 Keys to Mobile Success: Creative, Relevancy, Attribution

Written on
April 3rd 2014
Author
Henry Li

ADOTAS – While many industry insiders have declared that 2014 is the year when mobile advertising will finally realize its potential, some marketers remain hesitant to adopt the medium as a primary tool for driving consumer engagement. Yet there’s reason to be optimistic about mobile’s future – a recent eMarketer report ... more...

PadSquad and Partners with Moat on Mobile Ad Analytics

Written on
March 25th 2014
Author
Press Release

NEW YORK, March 25, 2014 (ADOTAS) – PadSquad (www.padsquad.com), an advertising technology firm creating a better tablet and smartphone experience through cutting-edge mobile publishing and advertising solutions, today announced a partnership with Moat (www.moat.com), an MRC accredited brand intelligence and analytics company focused on transforming brand advertising online. PadSquad is integrating Moat’s ... more...

Amobee Expands LTV Platform to Include Mobile App User Insights

Written on
February 19th 2014
Author
Press Release

REDWOOD CITY, Calif., February 19, 2013 (ADOTAS) – Amobee today announced Amobee LTV, a significant update to the Amobee Platform, which enables advertisers, publishers and app developers to gain insights into their mobile app customer base and increase customer success and ROI of their mobile apps. With Amobee LTV, the ... more...

Will Your $4-Million Super Bowl Ad Soar or Flop? Find Out Before You Air It

Written on
January 30th 2014
Author
Ryan Pamplin

ADOTAS – This year, a 30-second spot during Super Bowl XLVIII will cost about $4 million. Even for mega-brands, deciding to spend millions of dollars for one ad is not an easy decision – especially since the stakes are so high. A well-received Super Bowl ad will deliver lasting brand lift ... more...

It’s Not Big Data Vs. Creative: It’s Big Data AND Creative

Written on
December 24th 2013
Author
Graham Clark and Max Fresen

EDITOR’S NOTE: This article, originally published on Feb. 6, 2013, placed at No. 18 in our 20 most popular articles of the year. ADOTAS – For decades, the marketing industry has been dominated by the creative disciplines. Customer Experience has focused on creative professionals producing high-impact visual presentations that grab and ... more...

The New Data-Driven Advertiser: Seeking New Levels Of Transparency & Control

Written on
September 12th 2013
Author
Shachar Radin-Shomrat

ADOTAS– In the traditional advertising model, advertisers were pretty much in the dark when it came to their campaigns. The Internet helped bring certain areas into light, but the black-box approach still reigns supreme. However, as online advertising is becoming increasingly data-driven, the savviest advertisers now realize it can also ... more...

Inside Adometry’s First Half 2013 Click Fraud Report

Written on
July 31st 2013
Author
John Brown

ADOTAS – As we wrapped up Q2 of 2013, we thought it would be interesting to share some of the fraud data and insights Adometry has compiled through our Click Forensics product. The topic of click fraud has been front and center over the past several months. Several high profile articles, the ... more...

New Content Marketing Program on Boston.com

Written on
November 13th 2012
Author
Adotas

Boston.com, one of the largest regional news portals in the country, has just launched a unique new content marketing program that allows local businesses to connect and engage with the extensive Boston.com audience of an average of more than 6 million unique visitors each month. Called Insights, the new program gives ... more...