insightexpress
How to Evaluate and Buy Online Ad Effectiveness Research
INSIGHTEXPRESS – Let’s face it: online ad effectiveness research has taken a beating in the past 24 months. With the number of critics of the methodology increasing, it’s a wonder measurement is occurring at all. But in light of all this criticism, let’s not forget to take stock of the fact [...] more...
Welcome Aboard: Industry Hirings
ADOTAS – Ed Rowland has joined Bolin Marketing as vice president of growth catalyst and general manager of the agency’s international division. With 25 years of management experience under his belt, Rowland has held leadership positions at Pfizer, Kraft, PepsiCo, Mars and McDonald’s DoubleVerify thinks Chris Little is so special that [...] more...
New Faces at InsightExpress, Clash-Media and Audience Science
ADOTAS – Digital marketer InsightExpress has brought on Nielsen Online veteran Marc Ryan as senior vice president andchief research officer, where he will have responsibility for all research activity and company staff. Most recently, Ryan was vice president of corporate development, strategy and innovation at Nielsen Online, where he also served [...] more...
Opt-in Ads might be the answer for social networks
ADOTAS — Users are conflicted about advertising on their social network sites, but carefully crafted messages still have an opportunity. Users identified MySpace, Facebook and Classmates as the networks with the most obvious advertising, according to InsightExpress, while LinkedIn has the least number of individuals who think the advertising is obvious. [...] more...
Hiring Round-Up: Pontiflex, Nurun, InsightExpress
ADOTAS – Pontiflex, an open cost per lead market for advertisers, agencies, publishers and technology providers, today announced the expansion of its management team with the appointment of Tony Peluso as Vice President, Strategic Accounts. Peluso joins Pontiflex from Q-Interactive, where he worked on national accounts including Johnson & Johnson, [...] more...
Hiring Round-Up: Sportgenic, CrowdGather and More
ADOTAS – A hiring frenzy is afoot. Sportgenic, a digital media and technology company that connects marketers with sports fans, has appointed Thomas Flynn as vice president of sales, Eastern region and Douglas Schirle as vice president of sales, Western region. Previously, Flynn was the national sales director for Golf Digest [...] more...
Partnership Produces New Ad Measurement Platform
Marketing measurement company Marketing Evolution and market research company InsightExpress have teamed up to create the new ADI Plus online ad measurement platform. ADI Plus is designed to efficiently measure and predict online advertising and marketing data. It allows advertisers to test their creatives and track their campaigns. ADI Plus [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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