insight



It’s Time for Creatives to Embrace the Era of Big Data

Written on
February 4th 2013
Author
George Musi

There was — and to a certain extent still is — a tension between “big data” vs. creative siloism in the advertising industry. For many years, creative teams, who carried a lot of weight, were trained to be very skeptical and combative of anyone trying to apply hard numbers (i.e., ... more...

When Campaign Data Eclipse Results

Written on
July 25th 2011
Author
Harrison Magun

ADOTAS – I was the subject of a recent interview at eMarketer about search, display and retargeting, which was conducted as part of their research for a thorough report on the topic. There was one comment that received an unexpected amount of attention: “In some ways, the value of data collected ... more...