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With Innovation Interactive, Dentsu Finally Gets Its Digital Ad Shop

Written on
January 26th 2010
Author
Gavin Dunaway

ADOTAS – After having its $700 million bid for Razorfish denied, Japanese ad agency Dentsu has been shouting from the rooftops that it was on the hunt for a digital ad shop. It’s finally a bagged a winner: Dentsu Holdings USA announced that it has acquired Innovation Interactive — the parent [...] more...

Innovation Interactive Launches Domain Monetization Service

Written on
May 3rd 2006
Author
Sarah Novotny

Performance marketing company Innovation Interactive today announced its launch of SiteParker, a domain management and monetization service designed to maximize revenue from any undeveloped domain or web site. The launch comes in conjunction with this week’s 2006 T.R.A.F.F.I.C. show, a domain industry conference in Las Vegas. Beta tested by SiteParker’s team [...] more...



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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...



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