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Today’s Burning Question: IAB Internet Advertising Revenue Report (Pt. 2)
ADOTAS (Second of two parts) – Today, we’re asking our esteemed panel of thought leaders the following Burning Question: “What are your thoughts about Tuesday’s IAB announcement that digital advertising revenues climbed to a milestone high of $36.6 billion in 2012?” Here’s how they’ve responded: “These revenue numbers are incredible and a [...] more...
Galaxy S4 Launch: What It Means for Mobile Marketers
Some leading industry voices are discussing the marketing implications of yesterday’s Samsung Galaxy S4 introduction. “[The] Galaxy S IV launch is fantastic news for the mobile advertising industry,” said Crid Yu, VP & General Manager, InMobi, North America “The continued innovation that we are seeing enter the market will further strengthen the [...] more...
Today’s Burning Question: Mobile Ad Revenue to Reach $11.4B?
We asked industry leaders for their reaction to last week’s report from Gartner announcing that Worldwide Mobile Advertising Revenue is to Reach $11.4 Billion in 2013. Here’s what they had to say: “There’s a lot here that I agree with, particularly how search will grow and drive mobile revenue over the short term [...] more...
Study: Male Moviegoers Are Strongly Influenced by Mobile Screens
With some of the most anticipated films of the year about to hit the box office, the Interactive Advertising Bureau (IAB), its Mobile Marketing Center of Excellence and InMobi have released “Mobile and the Movies,” a study of how moviegoers interact with their mobile screens in order to better enjoy [...] more...
InMobi Offers Free, Non-UDID Mobile Ad Tracking Service
ADOTAS – Ever since Apple issued a big UDIDn’t to UDIDs in tracking mobile user behavior, the industry’s been on the lookout for some other way of tracking mobile conversions, and today InMobi announced a new solution, the InMobi AdTracker. Separate from the InMobi ad network (the world’s largest independent [...] more...
Got Funds? Big Rounds for OpenSky, Zaarly, TagMan and More
ADOTAS – Last night at a charity event hosted by InMobi (more to come), I ran into a lawyer whose firm serves venture capital firms with their eyes on advertising tech by drawing up investing contracts and such. As I trudge through all the funding announcements in my inbox this morning, I can’t [...] more...
Sprout Acquired by InMobi, Will Remain Independent
ADOTAS – HTML5 rich media creation and distribution platform Sprout has been acquired by InMobi, but will continue to operate as an independent company. Sprout made some noise last year when it added the ability for its Engage Ad platform to serve the same creative in either Flash and HTML5 to [...] more...
Welcome Aboard: InMobi, Vibes, Mojiva and More
ADOTAS - Recyclebank, which rewards good green deeds with consumer discounts, has named Kris Heinrichs CFO. Heinrichs could last be seen in the CFO’s chair at 24/7 Real Media. Mobile marketer Vibes has appointed John Haro chief technology officer. Haro shifts over from icrossing.com, where he served as senior vice president of software [...] more...
InMobi Integrates Payment System Into Mobile Ad Network
ADOTAS – InMobi has integrated its new performance-based mobile payments system SmartPay into its global mobile ad network. Already active for numerous clients, the payments system is rolling into private beta over the next two to three months before opening to the masses in third-quarter 2011. For starters, SmartPay is [...] more...
InMobi Reports Android Quickly Gaining Ad Impression Share
ADOTAS – Though recent analysis of Android device sales from Verizon suggested that Google-powered smartphones simply can’t compete with the iPhone, the little OS that could keeps gaining ad impression share on multiple networks. InMobi reported that Android devices had gained nearly 9 points during the last 90 days to take home [...] more...
Spotlight
Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...
Latest News
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- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013 ADOTAS — Strong marketing strategies attract attention and build the [...] more »
- Adotas Poll: Tremor Video IPO Would Be A Success May 17th 2013 ADOTAS – In this week’s poll, we asked our readers: [...] more »
- Today’s Burning Question: Impact of Google I/O Announcements? May 16th 2013 ADOTAS – We’ve asked our esteemed panel of industry thought [...] more »
- Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way May 16th 2013 ADOTAS – Tony Stark aka Iron Man is restless. The [...] more »
- Pandora is First Digital Publisher to Offer e-Business Advertising Integration into Media Buying Platforms May 16th 2013 OAKLAND, CALIF., May 15, 2013 (ADOTAS) — Pandora (NYSE: P), [...] more »
Features
- Video from the Westchester Digital Summit May 17th 2013
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013
- Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way May 16th 2013
- Who’s Sharing My Brand Images? Why Text-Based Social Media Monitoring Falls Short May 16th 2013
- Ads That Look at You: How Eye-Tracking Technologies Will Change the Advertising Game May 15th 2013
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