inmobi



Preview: The Ins and Outs of ad:tech San Francisco 2014

Written on
March 19th 2014
Author
Richard L. Tso

ADOTAS – The ad tech industry has a lot to talk about — the rise of agency trading desks, exponential growth in programmatic ad buying, the explosion of cross-channel targeting and the Facebook Exchange, among other hot topics. The stage is set for ad:tech San Francisco next week at Moscone West, ... more...

Study: 83% of Consumers Plan to Conduct Mobile Commerce in Next 12 Months

Written on
February 19th 2014
Author
AdotasWire

SINGAPORE, February 19, 2014 (ADOTAS) – InMobi, the world’s largest independent mobile advertising company, today announced the results of its 2014 Mobile Media Consumption Report, which provides insights into changing trends in mobile media consumption habits. The 2014 report findings reiterate that mobile devices have become integral to everyday life, ... more...

InMobi Reports 759 Milion Active Mobile Users, Second Only to Facebook

Written on
February 12th 2014
Author
AdotasWire

SINGAPORE, February 12, 2014 (ADOTAS) – InMobi, the world’s largest independent mobile advertising company, today announced its network growth numbers for the period ending December 31, 2013. InMobi now reaches 759 million active users per month through their mobile devices, providing advertisers with the largest global reach, after Facebook. These ... more...

InMobi Launches Advanced Ad Formats for Mobile Developers

Written on
October 22nd 2013
Author
AdotasWire

SINGAPORE, October 22, 2013 (ADOTAS) — InMobi, the world’s largest independent mobile ad network, today announced two new mobile ad formats, App Galleries and Custom Ads. These new ad formats enable developers to deliver personalized and relevant ads resulting in improved user experience and better monetization. The new, pre-built, template-based ... more...

Report Measures 50 Million App Downloads, Provides New Insights to Developers

Written on
October 15th 2013
Author
AdotasWire

SAN FRANCISCO, October 15, 2013 (ADOTAS) – The mobile app ecosystem is a highly competitive marketplace and it is extremely difficult for app developers to break through the noise.  InMobi, the world’s largest independent mobile ad network, today issued its 1st  InMobi App Insight Report analyzing data gathered from thousands of ... more...

Today’s Burning Question: IAB Internet Advertising Revenue Report (Pt. 2)

Written on
April 17th 2013
Author
Mike Daly

ADOTAS (Second of two parts) – Today, we’re asking our esteemed panel of thought leaders the following Burning Question: “What are your thoughts about Tuesday’s IAB announcement that digital advertising revenues climbed to a milestone high of $36.6 billion in 2012?” Here’s how they’ve responded: “These revenue numbers are incredible and a ... more...

Galaxy S4 Launch: What It Means for Mobile Marketers

Written on
March 15th 2013
Author
Mike Daly

Some leading industry voices are discussing the marketing implications of yesterday’s Samsung Galaxy S4 introduction. “[The] Galaxy S IV launch is fantastic news for the mobile advertising industry,” said Crid Yu, VP & General Manager, InMobi, North America “The continued innovation that we are seeing enter the market will further strengthen the ... more...

Today’s Burning Question: Mobile Ad Revenue to Reach $11.4B?

Written on
January 23rd 2013
Author
Mike Daly

We asked industry leaders for their reaction to last week’s report from Gartner announcing that Worldwide Mobile Advertising Revenue is to Reach $11.4 Billion in 2013. Here’s what they had to say: “There’s a lot here that I agree with, particularly how search will grow and drive mobile revenue over the short term ... more...

Study: Male Moviegoers Are Strongly Influenced by Mobile Screens

Written on
October 9th 2012
Author
AdotasWire

With some of the most anticipated films of the year about to hit the box office, the Interactive Advertising Bureau (IAB), its Mobile Marketing Center of Excellence and InMobi have released “Mobile and the Movies,” a study of how moviegoers interact with their mobile screens in order to better enjoy ... more...

InMobi Offers Free, Non-UDID Mobile Ad Tracking Service

Written on
May 2nd 2012
Author
Brian LaRue

ADOTAS – Ever since Apple issued a big UDIDn’t to UDIDs in tracking mobile user behavior, the industry’s been on the lookout for some other way of tracking mobile conversions, and today InMobi announced a new solution, the InMobi AdTracker. Separate from the InMobi ad network (the world’s largest independent ... more...