ingenio

AT&T Acquires Ingenio

Written on: November 19th 2007
Author: Sarah Novotny

AT&T Inc. announced today that an AT&T subsidiary has agreed to acquire privately held Ingenio, a provider of Pay Per Call technology. The transaction is expected to close in early January 2008. AT&T plans to integrate Ingenio’s Pay Per Call solutions into its directory service and local search advertising portfolio, including [...] more...

Mobile Advertising Steps It Up A Notch

Written on: June 26th 2007
Author: Sarah Novotny

Ingenio, a mobile pay-per-call ad provider, commissioned research that found over a quarter of the respondents preferred sponsored text links that appear as results to Web searches for mobile phone advertising. 4,123 adults responded to the survey and 26% replied positively to the concept of search-based mobile marketing. 21% of those [...] more...

Ingenio Brings Pay-Per-Call to JumpTap Mobile Search

Written on: December 11th 2006
Author: Sarah Novotny

Pay Per Call advertising company Ingenio has partnered with mobile search and advertising company JumpTap to provide pay-per-call ad listings within JumpTap search results. When a user sends a search query to JumpTap’s custom branded system through their mobile phone, they are presented with pay-per-call ads along with the search results, [...] more...

Microsoft Implementing Pay-Per-Call on Windows Live Mobile

Written on: October 9th 2006
Author: Sarah Novotny

Microsoft and Ingenio announced an agreement today to display Ingenio pay-per-call ad listings when users search for related items on Windows Live Search for mobile phones. The ads are localized, so a person searching for information on local businesses like restaurants and hotels will see ads related to their location. “Pay [...] more...

Ingenio Pay-Per-Call Ads to Appear on FIND.com

Written on: July 6th 2006
Author: Sarah Novotny

Enterprise search technology provider Scientigo today announced an agreement with pay-per-call firm Ingenio to integrate the latter’s listings on Scientigo’s FIND.com. Scientigo’s goal with this revenue-sharing relationship will be to provide consumers searching on FIND.com immediate access to merchants through the phone. According to the release, the integration of these listings [...] more...

Ingenio Inks Partnership with Local Matters

Written on: June 5th 2006
Author: Sarah Novotny

Pay Per Call advertising provider Ingenio announced today a partnership with Local Matters, Inc., provider of software and media services that enable Yellow Pages publishers and 411 service providers to expand their traditional service offerings, to integrate Pay Per Call listings on Local Matters’ AreaGuides.net network of websites. The companies hope [...] more...

UpSNAP’s Tony Philip: ‘Free’ Has a Nice Ring to it

Written on: May 19th 2006
Author: Jaime Gottlieb

Just because the industry is all abuzz about mobile video and rich media, doesn’t mean for a second we should forget to put the phone back up to our ears and listen. At least that’s the argument Tony Philip, CEO of mobile search and live entertainment company UpSnap would like [...] more...

Ingenio Installs Pay-Per-Call in Mobile 411 Service

Written on: May 4th 2006
Author: Sarah Novotny

Leading pay-per-call advertising firm Ingenio has struck a deal to provide sponsored listings to UpSNAP’s SMS-based directory assistance. The plan will also give Ingenio reach to relevant consumers across UpSNAP’s partner network and catalog of text messaging services. Accessing UpSNAP’s free 411 service is as easy as text messaging a business [...] more...

Right now, at the beginning of 2012, what are you watching the most closely for its ad and marketing opportunities?
Mobile. Smart devices have become standard, and advertising is only going to become more creative there.

Online video. It's a real competitor to TV now, and it presents really interesting ways to engage viewers.

Social media. The new Facebook timeline and the surge of Google+ have cracked the game wide open again.

Tempting as it might be, I don't want to get too involved in one aspect.

See, I think this might be a good time to see what would happen if we revisited MySpace, but made the ads slightly bigger... with more strobe effect.

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