infographics



Brightroll Infographic Shows What Advertisers Can Do To Protect Themselves From Ad Traffic Fraud

Written on
December 2nd 2014
Author
Adotas

A continuing problem, ad traffic fraud which costs marketers billions of dollars every year.  Fraudsters used to use actual humans (i.e. click farms) to generate false traffic, but now automated bots have taken over and have become harder to detect. Brightroll has released an infographic titled “Attack of the Bots” on ... more...

Why the Best Advertising Opportunities Are Now Off Facebook

Written on
February 28th 2014
Author
Ted Dhanik

ADOTAS – As advertisers flock to Facebook, the cost of ad space is skyrocketing. No doubt, brands have gained from paid advertising strategies on Facebook, but the mass migration to the social network is opening opportunities everywhere else. Today, I would argue that marketers who become too dependent on Facebook ... more...

Content, Not Keywords: The New SEO Paradigm

Written on
November 11th 2013
Author
Deborah Hanamura

ADOTAS – The best way to serve your business is to serve your customers well – and content is no different. Keywords no longer guarantee top search rankings. Today, it is superb, consistent content that is of service to your customers that leads to top search rankings. Do you want to ... more...

5 Tips to Generate B2B Leads with Social Content

Written on
January 23rd 2013
Author
Jennifer Agustin

For B2B marketers, creating social content is a highly effective way to drive traffic to your website – but it can be difficult to turn those visitors into qualified leads. As a result, marketing dollars are wasted on producing social content that drives page views, but few true leads. With the ... more...