infographic



Infographic: 6 Social Sharing Myths

Written on
May 30th 2014
Author
Mike Daly

ADOTAS – A new infographic from RadiumOne titled “Six Myths of Social Sharing” reveals some interesting myths versus facts stats, including: Myth: Most content sharing occurs via social networks like Facebook & Twitter. Fact: Over 72% of shares come from copy and paste activity with rates doubling between 7 and 10 PM with the ... more...

Infographic: A Social Video Primer

Written on
May 28th 2014
Author
Mike Daly

ADOTAS – The potential value of social video in marketing is underscored by the significant recent investments made in that channel by Facebook and Twitter. But as marketers know, there’s a lot to sort out in a nascent medium that offers a variety of formats, each presenting their own challenges. To ... more...

AdWords vs. Display: Which One Wins?

Written on
May 19th 2014
Author
Mike Daly

ADOTAS — Do Google AdWords get more clicks for businesses? Or are more traditional display ads a bigger bang for the buck? That’s the question asked (and, apparently, answered) in this infographic from SumAll.com, a leading provider of data analytics for companies like Starbucks and Pandora.  The company recently analyzed a ... more...

Infographic: What You Need to Know to Get Ahead in Video Advertising

Written on
March 3rd 2014
Author
Mike Daly

ADOTAS — MediaRadar today introduced the results of new research into online video advertising in the form of this infographic. It addresses the challenges advertisers and publishers face when working to uncover the opportunities within this medium, and also details best practices. Key bullet points: 30-second ads are nearly 10 times ... more...

Infographic: Will WhatsApp be Facebook’s Answer Internationally?

Written on
February 21st 2014
Author
Mike Daly

ADOTAS – A blog post created earlier this week by Greg Kunkel of Marin Software connects the data and Facebook’s acquisition of WhatsApp with the international growth data. Kunkel notes that while North America represents just 15 percent of Facebook users, it accounts for roughly 52% of its ad spend, ... more...

Infographic: The Top 10 Tech M&As of 2013

Written on
February 18th 2014
Author
Adotas

ADOTAS — Acquisitions are a common occurance in the tech world. They drive awareness as well as dollars to companies and brands alike.  Infolinks has put together an infographic that highlights the top 10 deals for 2013. The infographic focuses on top acquires, money spent, top categories and the 15 biggest deals of all ... more...

Marketing & Sales: Irreconcilable Differences?

Written on
February 13th 2014
Author
Adotas

ADOTAS — You can ask almost anyone what the key is to a strong relationship, and they’ll likely tell you it’s a combination of communication, compromise and a bit of work. However, recent findings from a SAVO/BrightTALK poll suggest the relationship between marketing, sales and the buyer’s journey may have hit a rough ... more...

Videology’s Q4 Report Reaffirms Key Video Ad Industry Trends

Written on
February 13th 2014
Author
Adotas

ADOTAS — Videology does a recap of their findings in customer data each quarter, which is quantifying the trends happening in the video advertising industry. Their Q4 report on the video advertising industry, based on more than 4 billion impressions, revealed: A 35% increase in customer categories over Q3, beyond consumer ... more...

Infographic: 7 Ways To Run An Unsuccessful Mobile Email Campaign

Written on
January 27th 2014
Author
Mike Daly

ADOTAS — According to ReachMail, statistics show that over 40% of emails are opened on mobile devices. The email marketing company put together some really interesting research into why mobile email marketing campaigns fail. The research they gathered can be seen here in this infographic. Are you losing out? ReachMail Subscribe ... more...

Infographic: B2B Content Tug of War

Written on
December 12th 2013
Author
Mike Daly

ADOTAS – Today, Madison Logic, the premier provider of intent data solutions for B2B marketers and publishers, issued an infographic that depicts best practices for B2B content optimization. Some of the details include: In order of preference customers want: solutions, no sales pitch, best practices, no brochure offers, no calls ... more...