influencers



Everyday Data: How the Ubiquity of Data Is Changing Everything

Written on
March 17th 2014
Author
Niraj Pant

ADOTAS – “Big Data” has been a popular buzzword in business circles for the past several years, but when most people hear the term, if they know what it means at all, they picture tech-savvy analysts using highly specialized tools to handle unimaginably huge datasets to deliver arcane business intelligence. ... more...

Today’s Burning Question: Instagram’s $100 Million Ad Deal with Omnicom

Written on
March 10th 2014
Author
Mike Daly

ADOTAS – This past Friday, Advertising Age reported that Omnicom has agreed to spend up to $100 million over the coming year to advertise its clients on Instagram. It is reportedly the first deal of its kind for the photo- and video-sharing site, which is a subsidiary of Facebook. “The arrangement ... more...

Four Reasons Marketers Should Focus on Brand Advocacy

Written on
November 18th 2013
Author
Dick Beedon

ADOTAS – As the rate of change in technology and communication continues to accelerate, brands are realizing the need to reach their prospects at the right place and at the right time. And their message must be powerful and compelling. Through my 30 years in sales and sales management, and as ... more...

Finding the Keys to Social Success

Written on
January 22nd 2013
Author
Molly Glover Gallatin

While we have officially moved past the shock of the social media Big Bang, much of social is still uncharted territory. Many marketers are still trying to “crack the code” by attempting to cram social media into a tidy E=MC2 equation that can solve their ROI questions. Truth be told, ... more...

Ad.ly and Netvibes Sweeten Social Analytics Pot

Written on
July 8th 2011
Author
Gavin Dunaway

ADOTAS - Twitter’s acquisition of BackType this week illustrated that social analytics are in higher demand than ever — two social players have just upped their bets in the space. Social endorsement workhorse Ad.ly has introduced an analytics platform to give its cadre of celebrity endorsers insight into the audience demographics of ... more...

Losing Klout: Four Questions About Third-Party Influence

Written on
June 14th 2011
Author
Ben Straley

ADOTAS – Recently blogger and PhD statistician Alex Braunstein wrote an insightful piece titled “Why Your Klout Score is Meaningless.” In it, he analyzed the Klout Score, one of the most hyped measures of influence today. The article called out Klout for being inconsistent and unpredictable; easily gamed; and not correlated ... more...

The Value of Your Biggest Fans

Written on
May 24th 2010
Author
Jon Siegal

ADOTAS – How much is a fan worth? A real “fan” of your brand is worth his weight in gold. These influencers, who spread the love about your products or services to thousands of others in their social networks, have a huge impact on brand building and bottom-line sales. In ... more...

The Art of Attribution: Understanding the Attribution Funnel

Written on
January 28th 2010
Author
Anto Chittilappilly

ADOTAS – After all these years using last click-based metrics without any problems, why do I need attribution? Can’t we assume that the last click is a representative sample of all the touchpoints? These are some of the questions I hear time to time. It was the father of modern advertising ... more...