industrybrains
Marchex Adds Seven Publishers to Contextual Ad Roster
Marchex, along with subsidiary IndustryBrains, today announced that since January 1st of this year, it has signed contextual ad agreements with seven publishers across a range of verticals including Business & Finance, Information Technology, and Home & Living. The Marchex deals will include publishers InvestorVillage.com, Homes and Land, CIO [...] more...
IndustryBrains Signs New Publishers
Contextual advertising company IndustryBrains, a division of digital marketing company Marchex, has signed two new publishers–CurtCo Media, which publishes luxury and lifestyle websites and IToolbox, the publisher of an IT community website. Marchex-powered contextual ads will begin appearing on CurtCo and IToolbox websites “immediately,” according to IndustryBrains, with additional targeting to [...] more...
IndustryBrains Launches Graphics-Based Contextual Advertising Tool
Contextual advertising company IndustryBrains today announced the launch of IBGraphics, a graphics-based contextual advertising product that opens a series of new opportunities for both advertisers and premium publishers. IBGraphics provides an auction-based CPM marketplace that offers advertisers the ability to purchase graphical advertisement placements from a roster of IndustryBrains’ partner sites, [...] more...
IndustryBrains Signs Contextual Ad Agreement with ECT News
Contextual advertising solutions provider IndustryBrains today announced a contextual advertising agreement with technology news publisher ECT News Network. Additionally, IndustryBrains has renewed its relationship with investment advisory publication The Motley Fool. Under its new agreement with ECT News Network, IndustryBrains is providing its solutions on six of ECT News Network’s information [...] more...
Spotlight
Mobile to the RescueADOTAS EXCLUSIVE — The industry is still wary about mobile advertising — does it work, how significant is the ROI [...] more...
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