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Federated Media Gets Mighty Mid-Tail Haul With Lijit Acquisition

Written on
October 5th 2011
Author
Gavin Dunaway

ADOTAS – “We provide the business half of a CMS platform,” Lijit COO Walter Knapp said when describing his company’s mid-tail publisher monetization service back in February. The company has pushed itself as a true supply-side platform/partner for mid-tail sites, providing both typical website services via widgets as well as ad [...] more...

IDG Makes Ad Network For Bloggers

Written on
March 5th 2008
Author
Sarah Novotny

ADOTAS – Independant publishers who have an interest in growing their revenue and increasing their traffic, but have limited resources have been given an alternative today. The IDG TechNetwork represents publishers to well-known technology marketers who trust IDG to place advertisements in appropriate sites. In return, publishers receive a share [...] more...



Spotlight

Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...

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