incentivized-marketing
Real-World Reward Enabler CrowdTwist Scores $6 Million
ADOTAS – Back in February, CrowdTwist cofounder and CEO Irving Fain detailed the company’s white-label loyalty platform, which enables a brand or marketer’s audience to earn points on its website or third-party website (e.g., Facebook and Twitter) that can be used to claim real-world commodities. In particular, he impressed me [...] more...
Debunking the Myths of Social Media Advertising
ADOTAS — Social media has revolutionized advertising in countless ways, and while industry grapples with the changing landscape, one thing is certain — new platforms require a new approach. In recent months, offer-based channels have been thrust into the spotlight, and into the middle of the lead quality debate. While some [...] more...
Times’ pimping, bad ads and foreign worker visas
ADOTAS — Readers commented on this week’s stories and here is a sampling: LATime pimping out the front page for ads: Ted R: “I am on the sales side and I respect the journalists who recreate their brand everyday and make it possible for us to place sponsors in a great product. But I [...] more...
Self Regulation & Enlightened Self Interest
ADOTAS — Internet marketing, and more specifically affiliate marketing, is one of the most exciting industries to be a part of these days. With the economy as a whole, in what seems to be a downward spiral, most companies in our industry are still experiencing growth, some record growth. The reason [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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Recent Comments
- Rick Noel: Nice post Mike. A few years back, we ran a large CPA campaign through an
- With gTLDs, Global Branding Starts with a Name – ADOTAS | ShopComs.com: [...] With gTLDs, Global Branding Starts with a NameADOTASADOTAS – It's no longer important how
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- With gTLDs, Global Branding Starts with a Name: [...] and Microsoft have little to worry about over names like UnitedThis and UnitedThat. The
