incentive-marketing



4 Steps to Long-Term Engagement with Incentive Programs

Written on
May 14th 2013
Author
Ranjith Kumaran

ADOTAS — We know that a little nudge can stimulate customers to take action. Now more than ever, as technology gives us a direct connection to the people who love our brands, companies should reward their audiences for taking actions that benefit the business. According to research by Colloquy, consumer participation ... more...

Compliance and Customer Quality within the Performance Channel

Written on
December 10th 2012
Author
Nick Caulfield

The finance sector has dramatically changed throughout the past few years as advertisers have shifted their focus from an “all guns blazing” strategy of delivering a high volume of sales in the quickest time possible, to strategically analyzing, in more depth, the long term value of customers and the quality ... more...

Mobile Growth Led by Incentivized Traffic in the Performance Channel

Written on
October 24th 2012
Author
Matt Swan

The state of the current economic climate has seen the way that customers shop significantly change. Savvy shoppers know discounts are available by purchasing online and the rise of sites offering advice on where to find the best coupons has fuelled this growth within the online space. These shoppers are ... more...

Improve the Consumer Experience through Incentive Marketing

Written on
November 30th 2007
Author
Alex Rampell

Web 2.0 has ushered in a new era of increased activity and interactivity online that has opened the door to countless new Web sites and services – most of  which rely heavily on advertising for revenue.  With thousands of new businesses displaying ads online and competing for ad dollars, advertisers ... more...