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in-text_advertising



Banking on Blogs: Offering Another Viewpoint on Monetizing the Blogosphere

Written on
March 14th 2007
Author
Bryan Brickley

Unless you’ve had your head buried in the sand over the past couple of years, you would have noticed the meteoric rise of a new source of content, namely the blog. Once only referenced in small, almost “cult-like” circles, blogs have become the new media resource for consumers seeking honest, [...] more...

Vibrant Media Supports Breast Cancer Awareness with Pink IntelliTXT Campaign

Written on
October 6th 2006
Author
Sarah Novotny

Beginning today and extending throughout October, which is National Breast Cancer Awareness Month, Vibrant Media will be running a free IntelliTxt campaign for the Breast Cancer Research Foundation (BCRF). With the help of long-time corporate sponsor Wilson Sporting Goods, the campaign will promote BCRF’s cause whenever a user mouses over [...] more...

ADOTAS Conversations: Yoav Shaham, Founder and CEO, Kontera

Written on
September 13th 2006
Author
Lauren Kerensky

Search engine marketers bank on the fact that when you search for an item or topic, their site or ad will catch your eye. In reality, though, how much of their overall online time do users actually spend searching? Studies revealed that the answer is not much. Searches, even if [...] more...

Vibrant Media Charts at 63 on Inc. 500

Written on
September 6th 2006
Author
Sarah Novotny

Vibrant Media, the creators of IntelliTXT in-text advertising, has announced it’s ranked sixty-third among Inc. Magazine’s list of fastest-growing private companies in the US. The 2006 list of the top 500 rapidly-growing American businesses is the twenty-fifth for Inc. and measures revenue growth of companies from 2002 through 2005. Driven [...] more...

LinkWorth to Launch In-Text Ad Portal

Written on
August 11th 2006
Author
Sarah Novotny

SEM/SEO firm LinkWorth will launch a beta test of its new in-text advertising portal. In-text advertising replaces static keywords in a website with dynamic links to advertiser landing pages. LinkWorth is currently looking for volunteer beta testers in exchange for in-text credits. The service will operate on a PPC basis. “Static [...] more...

In-Text Advertising Company Lands $7 Million in Funding

Written on
July 5th 2006
Author
Sarah Novotny

In-text advertising company Kontera has just landed $7 million in funding from Sequoia Capital and Lehman Brothers. “Beyond the user’s search activities, the best way to figure out the user´s intent is to analyze the content he or she is consuming.” said Yoav Shaham, Kontera’s founder and CEO in a [...] more...

Vibrant Media Launches IntelliTXT Video

Written on
June 12th 2006
Author
Sarah Novotny

Vibrant Media, creator of the green, double-underlined IntelliTXT in-text advertising tool, announced today the launch of IntelliTXT VIDEO, which delivers rich media creative within an in-text ad unit. This new service brings the targeting and measurability of IntelliTXT and merges it with the awareness and branding capabilities of video advertising. IntelliTXT [...] more...

Kontera Gets Funding, Unveils ContentLink

Written on
April 26th 2006
Author
Sarah Novotny

In-text advertising company Kontera today announced that they have received round one funding from Sequoia Capital. Subsequently, they have launched their ContentLink advertising system, a technology that peruses a website’s content and places appropriate in-text keyword advertising links within the page. The ContentLink system also comes with two keyword bidding [...] more...


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AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...

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