in-text-advertising
Goodbye Banners, Hello Link Insertion
ADOTAS – October 27 is the birthday of the banner ad. Hotwired.com was the first company to run these ads in 1994, the beginning of what would become a $24 billion business. These simple ads for AT&T and Volvo somehow generated a CTR of 78% – the latter’s banner didn’t even send [...] more...
Answers Served: Infolink’s Treves Details New Self-Service Platform
ADOTAS - Although it already brings contextually targeted in-text ads to 250 billion pages of content each month that is viewed by more than 350 million uniques, Infolinks bills itself as the world’s fastest growing in-text advertising network. That expansion is bound to keep up with the introduction of the self-service in-text [...] more...
Vibrant nabs Yahoos; Tumri an ex-AOLer
ADOTAS — The in-text advertising company has hired Bob Hammond as senior vice president for technology. Hammond, previously vice president of engineering for the Video Syndication Platforms Group at Yahoo, will be responsible for running Vibrant’s business systems, algorithms, technical operations, database administration and product management. Vibrant also announced that longtime [...] more...
Gary Stein Tells It Like It Is
Kontera’s marketing manager, Eleanne Hattis and online advertising pundit Gary Stein, were able to sit down and discuss the current state and future of online advertising. Here are excerpts from that dialogue, exclusively for Adotas. What have you been up to since leaving Jupiter Research? Well I continue to look at the [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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- Rick Noel: Nice post Mike. A few years back, we ran a large CPA campaign through an
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