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in-stream_advertising

Viewpoint Service Aims to Simplify Pre-Roll Video

Written on: December 4th 2006
Author: Editor

Unicast, the online advertising division of the Viewpoint Corporation, today released its new InStream pre-roll advertising service, which aims to provide video publishers with hassle-free, seamless video ad placement prior to playback of online content. The new service works across all OS’s, browsers, and video players like Flash, Windows Media, [...] more...

DoubleClick Crosses the In-Streams

Written on: November 6th 2006
Author: Editor

Digital ad company DoubleClick today launched DART Motif for In-Stream, a version of DoubleClick’s DART Motif ad platform tailored specifically for in-stream video advertising. In addition to standard click and conversion metrics, Motif for In-Stream also measures some explicitly video-related metrics like the number of pauses, mutes, midpoints reached, restarts, [...] more...

Atlas Goes In-Stream

Written on: November 1st 2006
Author: Editor

Marketing technology provider Atlas, an aQuantive company, has launched Atlas In-Stream Video, a platform to inject online advertising into web-based streaming video and round out the full range of banner, search and rich media advertising services already provided by the Atlas Digital Marketing Suite. The new service lets marketers and publishers [...] more...

VitalStream to be Exclusive Ad Provider for ABC Radio

Written on: August 28th 2006
Author: Editor

Audio and video streaming service VitalStream has announced that it will be the exclusive provider for ABC Radio’s online ad insertion and streaming media solutions. VitalStream will power ABC Radio’s various stations and network properties with its Windows Media Streaming Service and leverage its proprietary ad-insertion technology. It will also utilize [...] more...

AOL Acquires Lightningcast

Written on: May 18th 2006
Author: Editor

AOL today announced that it has acquired broadband video advertising provider Lightningcast. Financial terms were not disclosed for the purchase of the Washington D.C-based firm, which was founded in 1999 and houses 34 employees. Lightningcast specializes in broadband video and audio ad insertion and campaign management. The company helped pioneer the [...] more...

ADOTAS Conversations: Jason Glickman, CEO, Tremor Network

Written on: May 9th 2006
Author: Kiran Aditham

Jason Glickman, co-founder and CEO of Tremor Networks, is an Internet advertising veteran with a focus on emerging interactive technologies. Most recently, Jason was the co-founder of ContextualNet, Inc. a leading contextual and behavioral ad representation company. Jason was responsible for building strategic partnerships and managing the national sales team. Recently, [...] more...

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Mobile to the RescueADOTAS EXCLUSIVE — The industry is still wary about mobile advertising — does it work, how significant is the ROI [...] more...

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