in-stream



SiteScout Adds Video to Self-Serve Real-Time Bidding Platform

Written on
April 2nd 2014
Author
Press Release

NEW YORK, April 2, 2014 — SiteScout (www.sitescout.com), a self-serve platform for programmatic ad buying, has added online video to its real-time bidding (RTB) software. With SiteScout regularly seeing 30 billion ad impressions each day, it now accesses an additional 1.5 billion daily video impressions through integrations with top video ... more...

4 Tips for Going Interactive and Reaching Your Best Online Video Audience

Written on
December 19th 2012
Author
Jamey Wishner

Imagine for a moment that you are watching an online advertisement for a car you want to buy. For me, that would be the Audi R8. Hey, a guy can dream, right? But this isn’t the same old television ad you’re used to. As you watch, you find that you can ... more...

Skipping the Ads Away on YouTube

Written on
November 23rd 2010
Author
Gavin Dunaway

ADOTAS – I recently got into an interesting discussion about pre-roll with the CEO of a targeting company dipping its toes into video advertising. While the public may love to bitch and moan about pre-roll, it’s generally accepted as the tradeoff for free video content. The bigger problem is the ... more...

AdoTube Brings Creative Optimization to In-Stream Video Ads

Written on
October 28th 2010
Author
Gavin Dunaway

ADOTAS – Real-time creative optimization is becoming a necessity in display campaigns, but AdoTube is upping the ante by bringing a similar tool to in-stream video advertising When using AdoTube’s various creative templates, advertisers can use the AdoTube Platform and Creative Studio Wizard to quickly fine-tune messaging, interactivity and overall appearance ... more...

Adap.tv Opens an In-Stream Bazaar

Written on
February 17th 2010
Author
Gavin Dunaway

ADOTAS – Adap.tv has cut the ribbon on its video advertising marketplace, allowing marketers, ad agencies, publishers and ad networks to buy and sell in-stream video ads more efficiently through its onesource platform. By establishing advertisers and publishers on a shared technology platform, adap.tv bypasses the difficulties presented by a plethora ... more...

Here, There and Everywhere: Digital Video Trends in 2010

Written on
February 2nd 2010
Author
Bryan Hjelm

ADOTAS – For those of us in digital advertising, 2010 marks the kickoff to the next decade of our industry. From online consumer trends to ad interactivity, to 3D and HD technologies and innovations, to online/offline integration — 2010 will be the year of video for the digital advertising industry. With ... more...

YuMe Hits Triple Play for Interactive Vids

Written on
January 20th 2010
Author
Gavin Dunaway

ADOTAS – The newest fad with video ads is user interactivity, and YuMe has jumped on the trend train with its Triple Play offering. Somewhat similar to Jivox’s new interactive rollover product, Triple Play adds an interactive menu with three options to the end of a five to 20 second ad. ... more...

Tremor Finds Fair Balance With Rx In-Stream

Written on
December 9th 2009
Author
Gavin Dunaway

ADOTAS – The Food and Drug Administration’s fair balance requirement in pharmaceutical advertising seems simple in theory: an ad must equally represent a drug’s risks and benefits. In practice — especially in ever-developing world of online advertising including in-stream video and social media — it’s not nearly as straightforward. As a ... more...

Editorial content makes swell nest for video ads

Written on
November 25th 2009
Author
Gavin Dunaway

ADOTAS – A video can tear a user away from the news, but not from a status update or an online quest. A new study by Eyeblaster found that while video ads outperformed next to editorial content, particularly news, finance, music and sports, they lagged in social media and gaming contexts. In ... more...