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Report: AOL To Slash Ad Sales Staff in Half
ADOTAS – AOL’s online advertising sales force may be in for yet another dose of drama. A brief recap of recent activity: following the AOL-Time Warner merger in 2001, seven people have helmed the post as head of advertising sales. The latest victim, er president, of ad network group Platform-A, is [...] more...
Jivox Hopes to Do for Video What Google’s AdWords Did for Display
ADOTAS — Online advertising may be having a moment: according to a study by Burst Media last month, only about half of online video viewers tune out after seeing an instream ad. Self-service online video advertising platform Jivox plans to capitalize on the burgeoning market by offering smaller, mom-and-pop advertisers [...] more...
AdReady Puts New Funding to Use By Poaching Two Bigwigs
ADOTAS – The company that hopes to democratize display advertising – by making it possible for anyone to build a campaign in “minutes” – has snagged two executives from sprawling search and software behemoths. AdReady plucked an AOL and a Microsoft Corp. exec to spearhead revenue-spiking and strategy initiatives, the [...] more...
Report: Advertisers Should Pour Money Into Sponsored Links’ Coffers
ADOTAS — Sponsored links disproportionately affect younger web surfers and those who are about to make big changes in their life, according to a BIGresearch analysis. The consumer intelligence firm’s Simultaneous Media Survey showed that 9% of respondent are “greatly influenced” by sponsored links when searching for products online. Those who [...] more...
Speak2Me Launches Interactive Ad Platform in China
ADOTAS — Speak2Me Inc., is making its online educational and contextual advertising service available in China. The country’s 210 million Internet users will be able to access Speak2Me’s conversational English lessons for the first time. “Since being acquired by Lingo Media in October 2007, we have consistently achieved our Speak2Me development [...] more...
Web advertisers get site-specific
What happens to the $21 billion online advertising industry during a recession? No one knows, because the business is too young to have a track record. Already, there are indications that some of the Web’s biggest sites are feeling the same spending pinch that has started to impact traditional media properties like [...] more...
Consumers Starting To Respond Positively to Mobile Ads
ADOTAS — Mobile ads are getting a foothold in the consumer conscience, according to a recent study released by the Nielsen Company. Twenty-three percent – 58 million – of all U.S. mobile subscribers say they’ve been exposed to advertisements on their cell phones in the past month. And 51% of [...] more...
AdBrite Extends Reach – Second Only to Google
ADOTAS — Online advertising marketplace AdBrite announced today that more than 50,000 Web sites are active in its network – making it second only to Google among ad providers in number of sites. AdBrite has subtly shifted its focus recently, putting larger sites in its crosshairs. “We’ve expanded from our roots [...] more...
Facebook Goes Fishing at Google for Online Ad Guru
ADOTAS — Sheryl Sandberg, prepare to be poked. Facebook announced that Sandberg will join the social networking site as COO starting March 24. Mark Zuckerberg has not conceded the throne: he will remain CEO of Facebook, the company said. Sandberg was poached from Google, where she served as VP for global online [...] more...
Report: Microsoft Says Google Is Only Ad-Platform Competitor
ADOTAS — Microsoft Inc., said its only rival – when it comes to advertising platforms – is Google, Advertising Age reports from the Interactive Advertising Bureau’s Annual Meeting in Phoenix, Ariz. Brian McAndrews, Microsoft senior VP-advertiser and publisher solutions told AdAge that search giants AOL and Yahoo don’t even come close: [...] more...
Spotlight
Goodmail: Video-in-Email the Next GoldmineADOTAS EXCLUSIVE — Email marketing can be both effective and controversial. As a marketer, this is a great opportunity to [...] more...
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