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PPC Needs to Get In-Line: Why Publishers Should Heed this New Contextual Strategy

Written on
July 27th 2006
Author
Tiffany Guarnaccia

As the goal of maintaining site aesthetics and branding while effectively monetizing site traffic through advertising becomes more difficult for web publishers, using only traditional banners and pop ups is becoming a thing of the past. These formats have given way to alternative ad methods, namely Pay Per Click (PPC) [...] more...



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