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in-game_advertising



All Eyes on Eyeblaster: Ran Cohen Gabs on Gaming, Rich Media and Resurgence at His Stalwart Company

Written on
March 23rd 2007
Author
Regine Zamor

As Director of Emerging Media, Ran Cohen joined Eyeblaster in efforts to support the expansion of the Advertising Campaign Management (ACM) suite to additional emerging digital platforms such as games, mobile and IPTV. Cohen will be the first to admit that his gaming experience was not extensive but a [...] more...

IGA Worldwide Announces Milestones for March, 2007

Written on
March 20th 2007
Author
Editor

IGA Worldwide has announced the addition of its 50th new title to its Radial ad-serving network. The new title joins brands such as Intel, Burger King, Discovery Networks, Paramount Pictures, T-Mobile, Jeep, 20th Century Fox, Nokia, Ben Sherman, FHM, Orange and Universal Pictures. Among other accolades, IGA is looking towards [...] more...

Google Confirms Adscape Acquisition

Written on
March 19th 2007
Author
Editor

This weekend, Google confirmed its acquisition of in-game advertising company Adscape Media, which will add a whole new playing field for the Internet giant. Rumors have been flying since January when the Wall Street Journal reported that Google was talking with Adscape about a possible acquisition. The Journal speculated that Adscape [...] more...

Double Fusion Serves Up In-Game Ads for Top Spin 2

Written on
March 14th 2007
Author
Editor

In-game advertising company Double Fusion has signed a deal with game developer Aspyr Media to provide advertising services for the upcoming tennis game Top Spin 2 on the PC. Top Spin 2 joins Double Fusion’s roster of sports games and gives them a channel to reach tennis fans contextually. “Top Spin [...] more...

Hovr Launches Ad-Infused Mobile Gaming Community

Written on
February 26th 2007
Author
Editor

Hovr Inc., a new, gaming community, official launch today. Over 100 titles from a wide range of mobile game publishers will be available to users for free. Users will download games by joining Hovr MobileSpace, a social network where players can play with against one another and [...] more...

Report: Google to Purchase Adscape

Written on
February 16th 2007
Author
Editor

Google has agreed to purchase in-game advertising company Adscape Media for $23 million, says Red Herring, giving it a foothold on the burgeoning industry and putting in contention with Microsoft’s Massive Inc. Adscape’s technology will let Google place and measure advertising inside video games and virtual worlds. Google will gain Adscape’s [...] more...

Greystripe Launches Self Service In-Game Mobile Ad Tool

Written on
February 13th 2007
Author
Editor

From the 3GSM World Congress 2007 Tradeshow in Barcelona today, mobile in-game ad network Greystripe unveiled a new portal called the AdWRAP Marketplace, a globally useable ad purchasing tool that will create an opportunity for full-screen ads to be displayed within mobile games. The AdWRAP Marketplace portal is both [...] more...

Speculation Grows Around Google, Adscape Talks

Written on
January 22nd 2007
Author
Editor

The Wall Street Journal is reporting today that Google is in talks to acquire San Francisco-based Adscape Media, effectively moving the online media giant into the realm of in-game advertising. According to the WSJ, discussions have been held for months and the paper reveals that the acquisition could occur within weeks. [...] more...

IGA Introduces Radial 2.0

Written on
January 16th 2007
Author
Editor

In-game advertising company IGA Worldwide has released version 2.0 of its Radial ad platform, bringing with it support for Adobe Flash ads and city-level geo-targeting. The new version of Radial is part of IGA’s expanding in-game initiative that brings online advertising to games on multiple platforms. The new service also includes [...] more...

BuzzCity Joins Greystripe’s AdWRAP Pack

Written on
January 12th 2007
Author
Editor

Ad-supported mobile game distributor Greystripe has announced that BuzzCity is the newest member of its AdWRAP Catalog Program. BuzzCity provides wireless community service and operates myGamma, a mobile community for young adults with a global reach that spans countries across Asia, Europe, North & South America, Middle East and [...] more...


Spotlight

Pheedo’s CEO On Slaying RSS’s Rising PowerADOTAS EXCLUSIVE — “RSS advertising done right:” that’s how Pheedo introduces its services. Pheedo also says it “connects with affluent [...] more...

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