in-game-advertising



MediaBrix Launches In-Game Ad SDK for Intel’s Latest Platform

Written on
March 12th 2014
Author
Press Release

NEW YORK, March 12, 2014 (ADOTAS) — MediaBrix, the leading advertising and services platform for social and mobile games, today announces it is extending its proprietary emotional targeting and Breakthrough Moments™ (BTMs) technology as an in-game ad platform that natively supports Intel® Architecture. Through this extension, Android app and game ... more...

2013 Social Gaming Trends and What They Mean for Marketers

Written on
December 31st 2013
Author
Ari Brandt

EDITOR’S NOTE: This article, originally published on January 21, 2013, placed at No. 1 in our 20 most popular articles of the year. ADOTAS – Social gaming is one of the most engaging and popular activities on social platforms, mobile devices and the web. And with the rapidly increasing adoption ... more...

GLO Gaming and Bing Challenge Users to Earn Virtual Rewards

Written on
October 25th 2013
Author
Press Release

NEW YORK, October 24, 2013 (ADOTAS) — GLO Gaming, an industry leading native in-game advertising technology platform, and Microsoft have partnered in an effort to drive user acquisition for Bing’s consumer loyalty program, Bing Rewards. Bing Rewards launched it in September 2010 and delivers a premium Bing experience that helps new and ... more...

Consumers Are Uniquely Engaged With Advertising In Mobile Games

Written on
September 20th 2013
Author
Oscar Diele

ADOTAS — The wide-reaching popularity of games such as Candy Crush Saga or Dream Pet Link, alongside the rapid growth of tablets and smartphones, have ensured that gaming is now everywhere and very much part of our everyday lives. As a result, the advertising that accompanies these games is proving ... more...

Game of Phones: Ruling Brand Engagement in Social and Mobile Games

Written on
June 4th 2013
Author
Ari Brandt

ADOTAS — In a programmatic world plagued with banner blindness, annoyance, click fraud and viewability issues, in-game advertising is emerging to be the exception to legacy digital ad formats. Not since television have brand messages been as engaging, impactful and visual to consumers. More importantly, as in-game advertising continues to ... more...

Got Funds? SupersonicAds Racks Up $4.2 Million

Written on
July 20th 2011
Author
Gavin Dunaway

ADOTAS – Maybe it’s because the summer heat is turning brains to mush, but social gaming seems to be on all anyone can think about — even venture capitalists seeking companies with bold monetization strategies. In-game advertiser SupersonicAds, one of the companies serving videos into Facebook’s DealPlay value exchange advertising platform (i.e., watch ... more...

In-Game Mobile Rewards Get Real Through Kiip

Written on
April 11th 2011
Author
Gavin Dunaway

ADOTAS – “Virtual goods won’t sustain an audience,” CrowdTwist CEO and cofounder Irving Fain told me when the social loyalty platform builder powered the real-world rewards program for the Bamboozle Fest concert. “Rewards in a loyalty program have to tie back into reality.” The rise of gamification in brand advertising has ... more...

Got Funds? NeoEdge Scores $3 Million

Written on
December 21st 2010
Author
Gavin Dunaway

ADOTAS – Social gaming has become so hot that e-retailers are using Facebook Credits as purchase incentives. While virtual goods aims for the $2 billion revenue mark in 2011, there’s a still a lot of potential for in-game advertising, something MMV Financial hopes to capitalize with a $3 million growth ... more...

The direct effect of in-game advertising

Written on
November 12th 2009
Author
Gavin Dunaway

ADOTAS – In-game advertising has been a multimillion dollar industry for several years — brand awareness was evident, but a new partnership between comScore and Massive, a wholly owned subsidiary of Microsoft, will show advertisers the direct effect of their advertising efforts. Ad Effx Action Lift for Gaming will combine in-game ... more...

In-game advertising opportunity

Written on
July 30th 2009
Author
Edward Barrera

ADOTAS — Marketers are expected to increase their spend on in-game advertising over the next few years as console games are challenged by free browser-based games. According to eMarketer, by 2013, marketers will spend a total of $681 million on in-game advertising, up from $403 million in 2008.  The games are ... more...