in-game-advertising
A Viewpoint By Any Other Name
Viewpoint, online marketing technology company announced that it has a new corporate brand, Enliven Marketing Technologies Corporation. Enliven Marketing Technologies will focus on creative delivery of PRM solutions for rich media display advertising, mobile marketing, in-game advertising and 3D widget marketing. The company name change was approved by shareholders, with over [...] more...
In-Game Ads Flood EA Titles
Advergaming and in-game advertising as a legitimate investment for advertisers just got more credibility with a new partnership between Electronic Arts (EA) and Massive. EA has agreed to sell inventory from five of its best-selling names through Massive’s in-game ad network, which is owned by Microsoft. The network will be representing [...] more...
81% Of Gamers Exposed
A new study by Interpret, commissioned by Double Fusion is showing that ads are an accepted omnipresent part of the whole gaming experience. The industry standard counts a collective 10-second exposure as an impression, however the study came up with surprising results that prove a ½-second exposure is “sufficient for a [...] more...
Game Advertising Grosses Over $2B in 2012
Research and analyst firm Parks Associates have put out a report entitled, “Electronic Gaming in the Digital Home: Game Advertising,” which predicts that advertising in games will grow from $370 million last year to over $2 billion by the year 2012. The compound annual growth rate is estimated at 33% which [...] more...
Double Fusion Bestowed $26 Million in Funding
Today, Double Fusion announced that it has reached a $26 million investment deal with several Venture Capital Partners. The endorsements came from Norwest Venture Partners, Time Warner, Accel Partners, Jerusalem Venture Partners, Hearst Corporation, IDG Ventures Pacific and Sedona Capital. Double Fusion began in 2004 as an in-game advertisement establishment, [...] more...
Microsoft to Buy Massive?
According to the Wall Street Journal, Microsoft is preparing to purchase in-game advertising company Massive for a reported $200 to $400 million. Massive, one of the leading in-game advertising companies specializes in placing dynamic changing ad content like billboards and branded objects in video games. Microsoft’s online gaming service Xbox Live [...] more...
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Spotlight
Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...
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