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in-game-advertising



Got Funds? SupersonicAds Racks Up $4.2 Million

Written on
July 20th 2011
Author
Gavin Dunaway

ADOTAS – Maybe it’s because the summer heat is turning brains to mush, but social gaming seems to be on all anyone can think about — even venture capitalists seeking companies with bold monetization strategies. In-game advertiser SupersonicAds, one of the companies serving videos into Facebook’s DealPlay value exchange advertising platform (i.e., watch [...] more...

In-Game Mobile Rewards Get Real Through Kiip

Written on
April 11th 2011
Author
Gavin Dunaway

ADOTAS – “Virtual goods won’t sustain an audience,” CrowdTwist CEO and cofounder Irving Fain told me when the social loyalty platform builder powered the real-world rewards program for the Bamboozle Fest concert. “Rewards in a loyalty program have to tie back into reality.” The rise of gamification in brand advertising has [...] more...

Got Funds? NeoEdge Scores $3 Million

Written on
December 21st 2010
Author
Gavin Dunaway

ADOTAS – Social gaming has become so hot that e-retailers are using Facebook Credits as purchase incentives. While virtual goods aims for the $2 billion revenue mark in 2011, there’s a still a lot of potential for in-game advertising, something MMV Financial hopes to capitalize with a $3 million growth [...] more...

The direct effect of in-game advertising

Written on
November 12th 2009
Author
Gavin Dunaway

ADOTAS – In-game advertising has been a multimillion dollar industry for several years — brand awareness was evident, but a new partnership between comScore and Massive, a wholly owned subsidiary of Microsoft, will show advertisers the direct effect of their advertising efforts. Ad Effx Action Lift for Gaming will combine in-game [...] more...

In-game advertising opportunity

Written on
July 30th 2009
Author
Edward Barrera

ADOTAS — Marketers are expected to increase their spend on in-game advertising over the next few years as console games are challenged by free browser-based games. According to eMarketer, by 2013, marketers will spend a total of $681 million on in-game advertising, up from $403 million in 2008.  The games are [...] more...

IGA Worldwide, possible sale

Written on
March 17th 2009
Author
Edward Barrera

ADOTAS — In-game ad firm IGA Worldwide might be sold because of revenue problems, signaling a possible downturn in what looked like a growing ad market. IGA, which shares ad revenue with game publishers and console owners, allows game developers to designate spots inside games where ads can be run. Those [...] more...

A Viewpoint By Any Other Name

Written on
December 18th 2007
Author
Sarah Novotny

Viewpoint, online marketing technology company announced that it has a new corporate brand, Enliven Marketing Technologies Corporation. Enliven Marketing Technologies will focus on creative delivery of PRM solutions for rich media display advertising, mobile marketing, in-game advertising and 3D widget marketing. The company name change was approved by shareholders, with over [...] more...

In-Game Ads Flood EA Titles

Written on
July 25th 2007
Author
Sarah Novotny

Advergaming and in-game advertising as a legitimate investment for advertisers just got more credibility with a new partnership between Electronic Arts (EA) and Massive. EA has agreed to sell inventory from five of its best-selling names through Massive’s in-game ad network, which is owned by Microsoft. The network will be representing [...] more...

81% Of Gamers Exposed

Written on
July 23rd 2007
Author
Sarah Novotny

A new study by Interpret, commissioned by Double Fusion is showing that ads are an accepted omnipresent part of the whole gaming experience. The industry standard counts a collective 10-second exposure as an impression, however the study came up with surprising results that prove a ½-second exposure is “sufficient for a [...] more...

Game Advertising Grosses Over $2B in 2012

Written on
June 29th 2007
Author
Sarah Novotny

Research and analyst firm Parks Associates have put out a report entitled, “Electronic Gaming in the Digital Home: Game Advertising,” which predicts that advertising in games will grow from $370 million last year to over $2 billion by the year 2012. The compound annual growth rate is estimated at 33% which [...] more...



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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...



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