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4 Tips for Going Interactive and Reaching Your Best Online Video Audience

Written on
December 19th 2012
Author
Jamey Wishner

Imagine for a moment that you are watching an online advertisement for a car you want to buy. For me, that would be the Audi R8. Hey, a guy can dream, right? But this isn’t the same old television ad you’re used to. As you watch, you find that you can ... more...

Jivox and Nielsen Bring TV Metrics to Online Video

Written on
September 19th 2012
Author
AdotasWire

REDWOOD CITY, CALIF. (September 19, 2012) – Jivox today announced it will integrate Nielsen Online Campaign RatingsTM into its interactive video technology platform. Using campaign audience demographic metrics from Nielsen Online Campaign Ratings and Jivox engagement data, brands can identify who received an intended ad and what demographic segment is ... more...

Burst Media Busts Out Ad Network for “Deciders”

Written on
March 18th 2008
Author
Sarah Novotny

ADOTAS – Interactive advertising gurus Burst Media today launched Burst Life Stages Network, a vertical ad network targeted toward consumers who are in the midst of “important decision-making events in their lives,” the company said. The network will be comprised of Burst Baby Boomers and Burst Family Builders Networks, with the ... more...