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4 Tips for Going Interactive and Reaching Your Best Online Video Audience
Imagine for a moment that you are watching an online advertisement for a car you want to buy. For me, that would be the Audi R8. Hey, a guy can dream, right? But this isn’t the same old television ad you’re used to. As you watch, you find that you can [...] more...
Jivox and Nielsen Bring TV Metrics to Online Video
REDWOOD CITY, CALIF. (September 19, 2012) – Jivox today announced it will integrate Nielsen Online Campaign RatingsTM into its interactive video technology platform. Using campaign audience demographic metrics from Nielsen Online Campaign Ratings and Jivox engagement data, brands can identify who received an intended ad and what demographic segment is [...] more...
Burst Media Busts Out Ad Network for “Deciders”
ADOTAS – Interactive advertising gurus Burst Media today launched Burst Life Stages Network, a vertical ad network targeted toward consumers who are in the midst of “important decision-making events in their lives,” the company said. The network will be comprised of Burst Baby Boomers and Burst Family Builders Networks, with the [...] more...
Spotlight
Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...
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- From the Twitterverse: Gamers Hate On Xbox One May 21st 2013 ADOTAS – Microsoft has unveiled Xbox One, its next-generation entertainment [...] more »
- Study: Xbox Reveal Sparks More Social Buzz than Galaxy S4 and Facebook ‘Phone’ Combined May 21st 2013 ADOTAS — The new Xbox gaming console, which will be [...] more »
- Watch it Live: Xbox Reveal, 5/21 at 1 p.m. EDT/10 a.m. PDT May 21st 2013 ADOTAS – Microsoft will unveil its next generation Xbox today [...] more »
- Brands & the Next Internet Wave: What You Need To Know May 21st 2013 ADOTAS – For brand managers and marketers, the Internet has [...] more »
- Blogshare: Why Tumblr Will Make Yahoo Billions May 21st 2013 ADOTAS (via WordStream) — Here’s why I think Yahoo is [...] more »
- Live Twitter Feed from Internet Week New York May 20th 2013 ADOTAS – This year’s Internet Week New York (#IWNY) will [...] more »
- Today’s Burning Question: Implications of Yahoo’s Tumblr Acquisition? May 20th 2013 ADOTAS – Today we’ve solicited comments from industry leaders in [...] more »
Features
- Brands & the Next Internet Wave: What You Need To Know May 21st 2013
- Blogshare: Why Tumblr Will Make Yahoo Billions May 21st 2013
- Preview: What’s Happening at Internet Week New York 2013 May 20th 2013
- Video from the Westchester Digital Summit May 17th 2013
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013
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- Pinterest Roundup — May 2013 | Technology for Publishing LLC: [...] Early Pinterest Analytics Show Brand Potential [...]
