impressions



Android Edges Out iOS in Q4 Mobile Ad Impressions; Tablet Wars Heat Up

Written on
January 21st 2014
Author
Press Release

SAN MATEO, Calif., January 21, 2013 (ADOTAS) — As the New Year takes hold, Opera Mediaworks today released insights about mobile advertising in the last quarter of 2013 that point to yet another growth year for the industry. To start, the company found that in the three days around Christmas ... more...

RIP, CTR: Advertising Has Changed, So Should Our Metrics

Written on
December 27th 2013
Author
Richard L. Tso

EDITOR’S NOTE: This article, originally published on January 14, 2013, placed at No. 9 in our 20 most popular articles of the year. ADOTAS – Within the industry, so many of us are still holding onto stale weights and measures that may be great for beefing up agency campaign reports, but ... more...

Stop Treating Social Like Display!

Written on
December 27th 2013
Author
Thomas Moyer

EDITOR’S NOTE: This article, originally published on January 4, 2013, placed at No. 10 in our 20 most popular articles of the year. ADOTAS – Social media ad spending is on the rise, with BIA/Kelsey projecting that social media ad spending will reach $9.8 billion by 2016, representing an annual growth ... more...

Study: Paid Media Increases Facebook Organic and Viral Impressions 200%

Written on
October 14th 2013
Author
Press Release

PORTLAND, OR., October 14, 2013 (ADOTAS) – ShopIgniter, the company that is transforming how brands advertise to social mobile consumers, announced recently the findings of a first-ever benchmark analysis of over 2,000 Facebook News Feed posts from Q1 and Q2 2013 and their over 2 billion impressions and post-click performance. Chief among ... more...

Online Video Advertising: Tips For More Effective Targeting & Measurement

Written on
September 12th 2013
Author
Joe Lichtenberg

ADOTAS — Online video advertising is rising at an unprecedented rate, and not just because services like Hulu and Netflix are enabling streaming entertainment online. Video advertising is taking off because brand managers are realizing the positive impact that video can have on their ability to attract and engage with ... more...

Brand Vs. Direct Response: It’s All In How You Set The Table

Written on
September 5th 2013
Author
Eric Bosco

ADOTAS — Recently, someone not in the advertising business asked me why brand campaigns were so much different from performance campaigns in terms of delivery. After having been in the industry for close to a decade, this seems intuitively obvious to me, but I admit it was hard to articulate. ... more...

Performance Study: Google AdWords vs. Yahoo! Bing Network

Written on
March 27th 2013
Author
Adotas

ADOTAS – AdGooroo, a Kantar Media company, recently published a new report, “Yahoo! Bing PPC Performance Metrics,” which examines key search metrics for both Yahoo! Bing and Google AdWords across six industry verticals in the US during Q3 2012, including Retail, Financial Services, Travel, Education, Business to Business and Computer & ... more...

Pinterest’s New Analytics Features Show Openness to Marketing and a Move toward Monetization

Written on
March 13th 2013
Author
Danny Maloney

In a blog post yesterday morning, Pinterest announced its first analytics features to the world. When Pinterest notified us this was coming at PinLeague, I was simultaneously excited and terrified. As the largest third-party Pinterest Analytics tool, you can imagine how anxious we were to see the features. That said, now that we have we’re super psyched about ... more...

How Facebook is Evolving into a Direct-Response Vehicle

Written on
January 17th 2013
Author
Jennifer Leonard

As Facebook looks for ways to monetize their platform, they may also have found a way to strike a balance between the user experience and advertisers’ needs. In the past, Facebook was seen as a branding vehicle by most advertisers. It was incredibly hard to use Facebook as a direct-response ... more...

MediaMind Calculates Impressions-to-Reach Ratio

Written on
May 10th 2011
Author
Gavin Dunaway

ADOTAS – You have every reason to be skeptical of reach numbers, Criteo’s John Kelly explained last month in a column title “When Reach Doesn’t Equal Reach.” I’m always receiving press releases with impressive numbers that mean little to me — 80 million uniques! 2 billion uniques! Every single person ... more...