impressions
MediaMind Calculates Impressions-to-Reach Ratio
ADOTAS – You have every reason to be skeptical of reach numbers, Criteo’s John Kelly explained last month in a column title “When Reach Doesn’t Equal Reach.” I’m always receiving press releases with impressive numbers that mean little to me — 80 million uniques! 2 billion uniques! Every single person [...] more...
Rubicon Is Giving off Good Impressions
ADOTAS – While it’s customary to wish good tidings to all during the holiday season, Rubicon is exercising its charitable spirit through making Good Impressions. The initial foray of Rubicon’s Good Impressions program, which allows clients to donate a portion of site impressions to nonprofits through the REVV platform, Impressions that [...] more...
IAB Ad Operations Summit: Battling discrepancies
ADOTAS – Asked what was the biggest cause of impression discrepancies, Steve Sullivan, senior program manager for data integrity and ad security at Microsoft Advertising, told a room of digital advertising professionals on the agency and operations sides that creative setups caused not the most problems, but certainly the most [...] more...
IAB Ad Operations Summit: Revenge of the Nerds
ADOTAS – Put in the context of a cheesy ‘80s high school movie, ad operations professionals have been labeled the equivalent a/v club members — the nerds who know how to hook up the projectors and load filmstrips — while the creatives are the school superstars, the football heroes and [...] more...
Azoogle Ads Gets Ranked
ADOTAS — Today Epic Advertising, an online performance marketing company, announced that its performance display ad network division, Azoogle Ad Network, has been ranked the 28th largest ad network domestically for July by ComScore, Inc. The company’s monthly reach through the Azoogle Ad Display Network now spans over 40 million [...] more...
Martha’s Circle, HotChalk & Gay Ad Networks Take The Lead
ADOTAS – Adify, a technology and media company that focuses on vertical ad networks, announced today that its Gay Ad Network, Martha’s Circle and HotChalk Network were their leading vertical ad networks in their categories for February this year. Over 90 ad networks use Adify’s technology. Martha’s Circle recorded 25 [...] more...
ThinkPartnership Has Record Month
ThinkPartnership, a provider of rich media, reported a month of record search results for its ValidClick Ad Exchange in December of last year. The exchange, which launched in the beginning of November, has been reporting dramatic growth in searches which increased by 31% in December over the last month record of [...] more...
AdMob Reports On Mobile Ad Market
AdMob recently announced the release of their first periodic report on data and trends in the mobile market. The report cover the 1.5 billion ads served in September and includes manufacturer, device and country-specific data on AdMob’s top four markets by impressions served: US, UK, India and South Africa. The company hopes [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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