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iLoop Unveils mFinity

Written on
March 21st 2007
Author
Editor

iLoop Mobile today announced the release of mFinity, a new mobile platform. The mobile technology company, which works with interactive, text message-based mobile marketing and mobile content distribution, launched the new service in the hopes of reducing complications involved with mobile marketing. What mFinity does offer is a platform to create, [...] more...

Deutsch, iLoop Free You from Unpleasant Chats with SMS Campaign

Written on
September 29th 2006
Author
Editor

Deutsch Inc. and iLoop Mobile have teamed up to create an SMS campaign that gets users out of sticky situations. During this week’s Advertising Week, Deutsch offered “Bail Out Cards” in the Advertising Week Guide that allows users to get out of unwanted conversations by texting “Bail” to 4767. Within [...] more...

iLoop Brings WAP Barcode Marketing to Mobile

Written on
September 14th 2006
Author
Editor

Mobile developer iLoop and barcode scanning technology provider Nextcode have partnered to power WAP-based marketing campaigns using Nextcode’s ConnexTo barcode reading technology. The new system will let advertisers and content owners embed WAP Internet addresses into printed barcodes. Consumers with camera phones can then simply snap a picture of the barcode [...] more...

Mobile Marketing: Is the Machine Fueled by Hope or Hype?

Written on
February 1st 2006
Author
Kiran Aditham

Two weeks ago, I focused on the recent explosion of mobile TV and its related products. While I only hinted on the viability of advertising within this burgeoning on-the-go medium, a recent news release from mobile marketing technology provider iLoop Mobile urged me to explore the advertising side further. For the [...] more...


Spotlight

Goodmail: Video-in-Email the Next GoldmineADOTAS EXCLUSIVE — Email marketing can be both effective and controversial. As a marketer, this is a great opportunity to [...] more...

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