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IGA Worldwide Announces Milestones for March, 2007

Written on
March 20th 2007
Author
Editor

IGA Worldwide has announced the addition of its 50th new title to its Radial ad-serving network. The new title joins brands such as Intel, Burger King, Discovery Networks, Paramount Pictures, T-Mobile, Jeep, 20th Century Fox, Nokia, Ben Sherman, FHM, Orange and Universal Pictures. Among other accolades, IGA is looking towards [...] more...

IGA Gains Acclaim, Delves in Social Gaming

Written on
January 4th 2007
Author
Editor

Today, in-game advertising mainstay IGA Worldwide announced an agreement with developer Acclaim Games to provide advertising for six massively multiplayer online titles, effectively transitioning the former company from the realm of power gaming into social gaming. “This agreement expands the growth of our advertising network into social gaming, delivering a mass [...] more...

IGA Strikes In-Game Ad Deal with Valve

Written on
December 18th 2006
Author
Editor

In-game advertising company IGA Worldwide has signed an exclusive deal with game publisher Valve to provide in-game advertising for the popular Counter-Strike multiplayer first person shooter. In-game advertising allows brands to appear within a game as billboards, 3D objects, and other game elements than can be seen or interacted with. The [...] more...

IGA Worldwide Eyes Ad Network Expansion with Codemasters Deal

Written on
July 27th 2006
Author
Editor

Independent in-game ad company IGA Worldwide, has today signed an exclusive multi-title, multi-platform agreement for key titles from Codemasters, a videogame publisher and developer of games. According to IGA, the deal was signed for the static and dynamic rights across game franchises and platforms including mobile and next generation consoles. IGA Worldwide [...] more...

In-Game Advertising Scores Big: Discussing the Trends & Futures with the Exploding Industry’s Leaders

Written on
July 24th 2006
Author
Kenneth Musante

There are few online advertising sectors that are increasingly inhaling more and more ad dollars than the burgeoning in-game ad industry. Games are the new old medium. They’ve been around for more than thirty years already, but they’ve only recently been realized as an ad delivery platform. For the past [...] more...

Morgenthaler Ventures Invests in IGA, Rhythm

Written on
May 10th 2006
Author
Editor

In order to capitalize on the coveted 18-34 year old male audience, venture capital firm Morgenthaler Ventures has invested in in-game advertising company IGA Worldwide and mobile advertising provider Rhythm NewMedia. Earlier this year, Mitch Davis, CEO of Massive, one of IGA’s competitors, predicted that the in-game advertising industry would [...] more...

Surveying the In-Game Horizon

Written on
April 28th 2006
Author
Douglas MacMillan

The iron is hot for in-game advertising. Just this week, two stories broke which give credence to the notion that the industry has come in to its own in the first quarter of 2006: Microsoft positioning for a buyout of Massive, Inc., and IGA Worldwide’s acquisition of Sony’s Chris Deering [...] more...

IGA Gains Exclusive Rights from Simbin

Written on
April 13th 2006
Author
Editor

In-game advertising company IGA Worldwide announced yesterday that it has gained exclusive rights for adding game developer SimBin’s GTR and WTCC -based games into its Radial network. The agreement spans several years, and IGA will also provide advertising for GTR’s sequel. As we reported earlier this month, IGA is also [...] more...

IGA Worldwide Powers Ad-Supported ESWC Title

Written on
April 3rd 2006
Author
Editor

Game developer Nadeo is releasing the latest edition of their massively multiplayer online racing game Trackmania Nations as a free download for the Electronic Sports World Cup, an international video gaming competition. Powering the title is IGA Wordwide’s in-game advertising technology. Nadeo developed this version of Trackmania Nations (still below) [...] more...


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