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Unusual Bedfellows, IGA Worldwide & NBCU

Written on
October 31st 2007
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A partnership no one saw coming was announced yesterday when NBCU said it will start selling advertising in videogames of in-game ad vendor IGA Worldwide. NBCU’s digitals sales team will start offering premium inventory in IGA represented games. IGA acts as a third party technology and ad sales partner to videogame [...] more...

IGA Introduces Radial 2.0

Written on
January 16th 2007
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In-game advertising company IGA Worldwide has released version 2.0 of its Radial ad platform, bringing with it support for Adobe Flash ads and city-level geo-targeting. The new version of Radial is part of IGA’s expanding in-game initiative that brings online advertising to games on multiple platforms. The new service also includes [...] more...

IGA, Interpret Team Up to Measure In-Game Ads

Written on
July 21st 2006
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To correspond with the rising popularity of in-game advertising, IGA Worldwide and Interpret LLC have developed a rating system to measure the value of in-game ad venues. The measurement currency, known as Gameasure, is fed data from thousands of gamers that play games at least once a week, and provides [...] more...

IGA Receives VC Funding from Intel

Written on
July 5th 2006
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In-game advertising company IGA Worldwide has just received an extra $5 million in Series A funding from Intel Capital, Intel Corporation’s venture capital wing. IGA’s current investor group, led by Easton Capital Group had already announced $12 million in Series A funding. IGA’s Radial advertising system lets advertisers inject targeted [...] more...

IGA Acquires In-Game Ad Rights to Next Atari Release

Written on
May 15th 2006
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In-game advertising leader IGA Worldwide announced today that is has secured Atari’s next major PC game release, Test Drive Unlimited, for its in-game advertising network. Developed by Eden Games, Test Drive Unlimited offers gamers and car and bike enthusiasts an unprecedented lifestyle and racing experience. IGA, along with its wholly owned [...] more...

Microsoft Cements Massive Deal

Written on
May 5th 2006
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At yesterday’s seventh annual MSN Strategic Account Summit, Microsoft confirmed rumors that it is acquiring video game advertising giant Massive. This move will deliver dynamic, relevant ads across Microsoft’s online services beginning with Xbox Live and MSN Games. Massive is known for its effective product placements in video [...] more...

IGA Worldwide Welcomes Former Sony, Omnicom Execs Aboard

Written on
April 27th 2006
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In-game advertising leader IGA Worldwide today announced the addition of former President of Sony Entertainment Europe, Chris Deering and Vice Chairman of Omnicom, Bruce Nelson to its board. IGA also recently received a $12 million investment from Easton Capital Group, Morgenthaler Ventures and DN Capital in February. “Obviously what it’s [...] more...

Valve Settles Legal Dispute with IGA Worldwide

Written on
February 17th 2006
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Valve, an entertainment software and technology company, and in-game advertising firm IGA Worldwide have reached an agreement in the controversy over fast food advertisements placed in Valve’s online game Counter Strike by the Engage In-Game Advertising service. According to GamesIndustry.biz, the campaign was put in motion without permission from [...] more...

IGA Scores In-Game Cash

Written on
February 7th 2006
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In-game advertising mainstay IGA Worldwide announced today that it’s received an influx of cash from several venture capital groups in order to develop their in-game advertising technology. IGA expects the in-game advertising industry to exceed more than a billion dollars by the end of 2009. Since March of last year, [...] more...


Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...

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