idc



Mobile, Video and Advertising: It’s All About Context

Written on
May 13th 2014
Author
Irfon Watkins

ADOTAS – All across the country, trains, planes and the back seats of automobiles are filled with people snacking. But it’s not just Doritos and Hershey Bars that are being consumed. Users are gorging at record rates on video content on their smartphones and tablets. 183.8 million Americans watched 48.7 billion online ... more...

How ‘The Internet of Things’ Means Big Data for Marketers

Written on
January 28th 2014
Author
Richard L. Tso

ADOTAS – Soon, WiFi chips will be found in common everyday objects like personal satellite radio players, speakers, clocks, and watches, not to mention smartphones and laptops. Google’s acquisition of smart thermostat company Nest for $3.2 billion in cash signals the rise of the connected home phenomenon, and this trend ... more...

Will Publishers Soon Be Dominating Mobile Marketing?

Written on
May 6th 2013
Author
Gil Regev

ADOTAS — In a recent research published by IDC, publishers are becoming a driving force in the world of mobile advertising, with Internet giants such as Facebook, Pandora, Twitter, and The Weather Channel dominating top advertising spend charts in the U.S. So should mobile ad networks be concerned?  According to IDC, ... more...

Beware the Hidden Pitfalls of RTB

Written on
March 22nd 2013
Author
Jonathon Shaevitz

strong>ADOTAS – It’s no secret that Real Time Bidding (RTB) has become an efficient means of connecting digital advertising audience inventory to potential buyers. In fact, it is projected to comprise approximately 27 percent of all online advertising by 2016 according to IDC’s forecast. Compared with buying directly from publishers, ... more...

Tablet Traffic on the Fast Track; Marketers Face New Challenges, Opportunities

Written on
February 26th 2013
Author
Richard L. Tso

With more and more people purchasing portable handheld devices, tablet ad spend is predicted to pummel smartphone ad budgets over the next four years. According to eMarketer, the 2012 mobile ad budget made up a minuscule slice of the digital ad spend and an even tinier 2 percent of total ... more...

App Developers’ Survey: Google’s Network More Useful than Facebook, HTML5 Rises

Written on
March 20th 2012
Author
Brian LaRue

ADOTAS - Today, mobile app development platform provider Appcelerator and analyst firm the International Data Corporation (IDC) announced the results of a survey the companies had conducted together, which gauged the 2012 plans, priorities and interests of 2,173 Appcelerator developers from around the world. (For greater insights, after the initial ... more...

Quick Hits: RTB Will Hit $6 Billion in Global Spend in 2015

Written on
October 13th 2011
Author
Gavin Dunaway

ADOTAS – According to a new report by IDC and PubMatic prepared in advance of the latter’s Fourth Annual Ad Revenue Conference, global spending through real-time bidding is forecast to hit $6 billion by 2015 — $5 billion of that will be from the U.S., a 71% growth over current spend as ... more...

Google Steals Yahoo!’s Display Revenue Crown

Written on
May 26th 2011
Author
Gavin Dunaway

ADOTAS – And as their display prophets foresaw, it came to be that Google ruled all online advertising. While it’s not surprising to hear Google dominated search revenue (a 59.6% share in 1Q11, a tad bit above 59.1% in 4Q10), the latest stats from market researcher IDC also show that ... more...

Internet advertising ‘not going to get any worse,’ Yippee?

Written on
August 7th 2009
Author
Edward Barrera

ADOTAS — In a sea of bad economic news, I guess that’s as good as it gets. Worldwide spending on Internet advertising contracted for the second consecutive quarter, by 5%, to $13.9 billion from $14.7 billion in the same quarter a year ago, according to market research group IDC. U.S. spending ... more...

MySpace, Citysearch after local advertising

Written on
April 1st 2009
Author
Edward Barrera

ADOTAS — A new MySpace site, MySpace Local, will combine Citysearch listings, addresses, photos, menus, videos, maps and hours, with the social network community. MySpace Local is working with a test group of users to enlist a first round of review, and it will beta launch for all users nationwide next ... more...