ADOTAS — In a recent research published by IDC, publishers are becoming a driving force in the world of mobile advertising, with Internet giants such as Facebook, Pandora, Twitter, and The Weather Channel dominating top advertising spend charts in the U.S. So should mobile ad networks be concerned? According to IDC, [...] more...
strong>ADOTAS – It’s no secret that Real Time Bidding (RTB) has become an efficient means of connecting digital advertising audience inventory to potential buyers. In fact, it is projected to comprise approximately 27 percent of all online advertising by 2016 according to IDC’s forecast. Compared with buying directly from publishers, [...] more...
With more and more people purchasing portable handheld devices, tablet ad spend is predicted to pummel smartphone ad budgets over the next four years. According to eMarketer, the 2012 mobile ad budget made up a minuscule slice of the digital ad spend and an even tinier 2 percent of total [...] more...
ADOTAS - Today, mobile app development platform provider Appcelerator and analyst firm the International Data Corporation (IDC) announced the results of a survey the companies had conducted together, which gauged the 2012 plans, priorities and interests of 2,173 Appcelerator developers from around the world. (For greater insights, after the initial [...] more...
ADOTAS – According to a new report by IDC and PubMatic prepared in advance of the latter’s Fourth Annual Ad Revenue Conference, global spending through real-time bidding is forecast to hit $6 billion by 2015 — $5 billion of that will be from the U.S., a 71% growth over current spend as [...] more...
ADOTAS – And as their display prophets foresaw, it came to be that Google ruled all online advertising. While it’s not surprising to hear Google dominated search revenue (a 59.6% share in 1Q11, a tad bit above 59.1% in 4Q10), the latest stats from market researcher IDC also show that [...] more...
ADOTAS — In a sea of bad economic news, I guess that’s as good as it gets. Worldwide spending on Internet advertising contracted for the second consecutive quarter, by 5%, to $13.9 billion from $14.7 billion in the same quarter a year ago, according to market research group IDC. U.S. spending [...] more...
ADOTAS — A new MySpace site, MySpace Local, will combine Citysearch listings, addresses, photos, menus, videos, maps and hours, with the social network community. MySpace Local is working with a test group of users to enlist a first round of review, and it will beta launch for all users nationwide next [...] more...
ADOTAS – Interactive advertising continues to be impervious to the economic woes hitting other sectors of the U.S. economy, according to a report from IDC. Total revenue increased by 23.9% to $7.1 billion in the first quarter, compared to the $5.7 billion it raked in the first quarter last year. Google [...] more...
ADOTAS – The IDC has come out with a report that is quite contradictory to many reports that have been filtering into the media as of late. As most companies are staring to tell, the United States is in a recession. During the forecast period, IDC predicts that Internet advertising [...] more...
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- Six Mistakes You’re Making with Landing Pages May 23rd 2013 ADOTAS — Landing pages represent the tipping point for affiliate [...] more »
- Why Cheap Affiliate Management Does Not Work May 23rd 2013 ADOTAS – More often than not, companies that are not [...] more »
- How to Make Lead Exchange Work May 24th 2013
- A Whole New Ballgame: Sports Ticketing in the Connected Age May 24th 2013
- Blogshare: Pinterest, Now Rich with Pinformation May 23rd 2013
- Six Mistakes You’re Making with Landing Pages May 23rd 2013
- Why Cheap Affiliate Management Does Not Work May 23rd 2013
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