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Internet advertising ‘not going to get any worse,’ Yippee?

Written on
August 7th 2009
Author
Edward Barrera

ADOTAS — In a sea of bad economic news, I guess that’s as good as it gets. Worldwide spending on Internet advertising contracted for the second consecutive quarter, by 5%, to $13.9 billion from $14.7 billion in the same quarter a year ago, according to market research group IDC. U.S. spending [...] more...

MySpace, Citysearch after local advertising

Written on
April 1st 2009
Author
Edward Barrera

ADOTAS — A new MySpace site, MySpace Local, will combine Citysearch listings, addresses, photos, menus, videos, maps and hours, with the social network community. MySpace Local is working with a test group of users to enlist a first round of review, and it will beta launch for all users nationwide next [...] more...

Report: Online Advertising To Reap Rewards of Bum Market

Written on
June 9th 2008
Author
Kathleen

ADOTAS – Interactive advertising continues to be impervious to the economic woes hitting other sectors of the U.S. economy, according to a report from IDC. Total revenue increased by 23.9% to $7.1 billion in the first quarter, compared to the $5.7 billion it raked in the first quarter last year. Google [...] more...

IDC Says: “Online Advertising Will Thrive!”

Written on
May 30th 2008
Author
Sarah Novotny

ADOTAS – The IDC has come out with a report that is quite contradictory to many reports that have been filtering into the media as of late. As most companies are staring to tell, the United States is in a recession. During the forecast period, IDC predicts that Internet advertising [...] more...

Coach Potatoes Surf Web, Not TV Channels — Market Accordingly

Written on
February 19th 2008
Author
Sarah Novotny

ADOTAS — Want to take a break, kick back, chill out? Chances are, like most consumers, you’ll turn to the net, not the boob tube for a little down time. IDC’s study of online behavior found that people spend about half of their weekly media time budget online: 32.7 hours on [...] more...

Online Ad Spending Spikes by 27%, Trend Likely To Continue

Written on
February 11th 2008
Author
Sarah Novotny

Recession? What recession? Internet ad spending surged in 2007, with revenue growing 27% year over year to $25.5 billion, the IDC reports Monday in its quarterly wrap-up. Expenditures in the fourth quarter of 2007 grew by almost 28% to $7.3 billion, compared to the same quarter the year before. And all signs [...] more...

Google’s 10th Anniversary Poses New Challenges

Written on
December 14th 2007
Author
PC World

In a single decade, Google has emerged from its humble beginnings as a Stanford University research project and become one of the most recognized brands in the world, as well as a competitor to technology giant Microsoft. The brainchild of Sergey Brin and Larry Page can’t rest easy in 2008, however, [...] more...



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AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...


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