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iCrossing Buys Up Proxicom

Written on
August 1st 2007
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iCrossing announced its acquisition of web-development firm Proxicom. Proxicom has worked on sites for brand names such as DuPont, Chevron and Toyota while iCrossing has headed up search campaigns for Coca-Cola, Travelocity and GM. The companies plan to combine iCrossing’s search expertise with Proxicom’s insight on design. CEO of iCrosing Jeffery Herzog [...] more...

iCrossing Acquires Spannerworks, Eyes European Expansion

Written on
February 12th 2007
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Editor

Spannerworks has just announced that it has been acquired by iCrossing, a digital marketing agency. With the new acquisition, the company will be able to expand internationally, with the goal being specifically to branch out in Europe. iCrossing brings search technology, brand monitoring and research and consultant products to the [...] more...

iCrossing: Online Search Driving Offline CPG Sales

Written on
December 21st 2006
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Editor

Today, digital marketing agency iCrossing announced the results of its latest commissioned study, “How America Searches: Consumer Packaged Goods”, which imply that CPG marketers can reach one of the most lucrative markets by increasing their online marketing efforts. Additionally, affluent customers, primarily women, can be effective marketing targets [...] more...

iCrossing Purchases Rival SEM Agency

Written on
December 5th 2006
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Search marketing company iCrossing has purchased SEM rival NewGate, a company that focuses on SEM for retail businesses and represents brands like Gap, LEGO and Williams-Sonoma. “Search engine marketing is the fastest-growing, but least understood area within the interactive marketing industry,” said iCrossing CEO Jeffrey Herzog in a statement. Since he [...] more...

iCrossing Appoints New President

Written on
May 2nd 2006
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Editor

iCrossing today announced the appointment of Don Scales to the President and Chief Operating Officer position. Prior to serving on iCrossing’s executive board, Scales became a veteran of the interactive industry as CEO, COO and North American President of Agency.com. “I am excited about the opportunity to work in tandem with [...] more...

iCrossing Launches Mobile Advertising Unit

Written on
February 6th 2006
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Editor

iCrossing, an interactive agency with a strong suit in search technologies, has recently launched a unit devoted exclusively to mobile advertisement and search. mCrossing now provides clients with tools to create a relevant brand presence in the mobile arena, connect to their customers using mobile SEO, and provide advanced analysis [...] more...


Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...

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