icrossing
Quick Hits: iCrossing Acquires Red Aril, Facebook Launches a Post-able Subscribe Button
Digital marketing agency iCrossing has acquired DMP (data management and audience optimization platform) Red Aril, the companies announced today. (For some background, read this Adotas piece on Red Aril’s approach to data management.) In creating a real-time, cross-channel view of audiences, Red Aril was certainly desirable to iCrossing. In a press [...] more...
With Innovation Interactive, Dentsu Finally Gets Its Digital Ad Shop
ADOTAS – After having its $700 million bid for Razorfish denied, Japanese ad agency Dentsu has been shouting from the rooftops that it was on the hunt for a digital ad shop. It’s finally a bagged a winner: Dentsu Holdings USA announced that it has acquired Innovation Interactive — the parent [...] more...
iCrossing Buys Up Proxicom
iCrossing announced its acquisition of web-development firm Proxicom. Proxicom has worked on sites for brand names such as DuPont, Chevron and Toyota while iCrossing has headed up search campaigns for Coca-Cola, Travelocity and GM. The companies plan to combine iCrossing’s search expertise with Proxicom’s insight on design. CEO of iCrosing Jeffery Herzog [...] more...
iCrossing Acquires Spannerworks, Eyes European Expansion
Spannerworks has just announced that it has been acquired by iCrossing, a digital marketing agency. With the new acquisition, the company will be able to expand internationally, with the goal being specifically to branch out in Europe. iCrossing brings search technology, brand monitoring and research and consultant products to the [...] more...
iCrossing: Online Search Driving Offline CPG Sales
Today, digital marketing agency iCrossing announced the results of its latest commissioned study, “How America Searches: Consumer Packaged Goods”, which imply that CPG marketers can reach one of the most lucrative markets by increasing their online marketing efforts. Additionally, affluent customers, primarily women, can be effective marketing targets [...] more...
iCrossing Purchases Rival SEM Agency
Search marketing company iCrossing has purchased SEM rival NewGate, a company that focuses on SEM for retail businesses and represents brands like Gap, LEGO and Williams-Sonoma. “Search engine marketing is the fastest-growing, but least understood area within the interactive marketing industry,” said iCrossing CEO Jeffrey Herzog in a statement. Since he [...] more...
iCrossing Appoints New President
iCrossing today announced the appointment of Don Scales to the President and Chief Operating Officer position. Prior to serving on iCrossing’s executive board, Scales became a veteran of the interactive industry as CEO, COO and North American President of Agency.com. “I am excited about the opportunity to work in tandem with [...] more...
iCrossing Launches Mobile Advertising Unit
iCrossing, an interactive agency with a strong suit in search technologies, has recently launched a unit devoted exclusively to mobile advertisement and search. mCrossing now provides clients with tools to create a relevant brand presence in the mobile arena, connect to their customers using mobile SEO, and provide advanced analysis [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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