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Icehouse Beer, Maxim.com Parent the Perfect Party Robot

Written on
August 21st 2006
Author
Sarah Novotny

Icehouse Beer and Maxim.com have joined forces to create a digital marketing initiative that stars an Icehouse-dispensing party robot. Brewtron, who will be the viral video star of the campaign, is designed to be the perfect “party-bot.” Brewtron is part of an initiative to demonstrate Icehouse’s status as the beer of [...] more...



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