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Brands & the Next Internet Wave: What You Need To Know

Written on
May 21st 2013
Author
David Mitnick

ADOTAS – For brand managers and marketers, the Internet has presented a rapid series of opportunities and challenges. First came the growth of websites, which took consumer attention from traditional media and eventually attracted an increasing percentage of media budgets. Next came a tidal wave of social media outlets like [...] more...

Geographical Name Branding: Dot Patagonia? Dot Amazon?

Written on
April 25th 2013
Author
Naseem Javed

ADOTAS – When names are borrowed from the Atlas, things happen. Use of Geographic names have always caused some problems for two reasons; one they are in public domain so anyone can use and two they suggest that business is confined to just that geographic area. Like Paris Bakery, Waterloo [...] more...

gTLDs and the Next Agency Boom

Written on
March 21st 2013
Author
Naseem Javed

ADOTAS – Despite all the opposition against ICANN from ad agencies of the world, some 1,000 top-level domain name gTLDs are queued to be released in next 100 days. There are highly distinct roles for enlightened ad agencies to engage right away. The advertising services are increasing losing ground and [...] more...

Bookworms Attack Dot Book: ICANN & the Generic Name Dilemma

Written on
March 11th 2013
Author
Naseem Javed

The sleepy corporate world is now discovering that the wide-awake generic top-level domain name holder is now poised to play the upper hands in the global cyber name branding warfare. They are right, as the winners and losers of the global name games will now line up in their respective [...] more...

Do Not Enter: Closed gTLD Area

Written on
March 4th 2013
Author
Naseem Javed

Definitions: Open gTLD is like dot com that anyone can buy and freely use. Closed gTLD is for example dot rice where the owners may decide if and how they are sold on the market or may use strictly for their own corporate use to corner the web traffic. After [...] more...

The Bright Future in New Age Advertising: The Big List of Big Facts

Written on
January 10th 2013
Author
Naseem Javed

Facts: The Internet was not invented to solve global naming complexities, but today it is right in the center, with the most powerful domain name tools and options leading the charge. Facts: There are some 100 top diluted names being shared by 100 million businesses around the world each chasing ownership [...] more...

The New Face of Global Branding: Evaluating gTLD Names

Written on
June 20th 2012
Author
Naseem Javed

ADOTAS – Based on the rules of naming and corporate nomenclature, my company, ABC Namebank, has applied its Name Evaluation Process to the entire list of 1,930 proposed ICAAN (Internet Corporation for Assigned Names and Numbers) generic top-level domain (gTLD) names. Today, the finding on 542 English dictionary-based generic names, the [...] more...

Thoughts on the gTLD Aftermarket Boom

Written on
June 13th 2012
Author
Naseem Javed

ADOTAS - What does June 13, 2012 tells us? Domain name expansion is a big game-changer, and marketers of the world will have to come to terms with their love and/or hate relationship with ICANN (Internet Corporation for Assigned Names and Numbers) and equally make room for domain registries, registrars [...] more...

The Tower of Names: Global Top-Level Domains Set to Climb

Written on
June 7th 2012
Author
Naseem Javed

ADOTAS - What’s all this curious noise in global media about the booming ICAAN (Internet Corporation for Assigned Names and Numbers) generic top-level domain (gTLD) dot-names? Why have 1,120 separate bodies from various parts of the world applying for 2,000 such names at an average cost of a million dollars per name? [...] more...

gTLDs and the Future of Search: The Branded World on a String

Written on
April 10th 2012
Author
Naseem Javed

ADOTAS – When Google applies its fancy algorithms on users of its multidimensional portal and, for example, sniffs out patterns of “sneezes,” creating predictability charts for “cough syrup” consumption, or identifies demands for “sunny destination travel deals,” the cash registers start ringing in all direction. Where there are travel demands, [...] more...



Spotlight

Video Q&A: Alex Rowland of AlphabirdAlex Rowland, president of Alphabird, is interviewed via Skype by Adotas editor Mike Daly. About Alphabird Alphabird is a vertically integrated audience [...] more...

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