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Larissa’s Picks to Click: Ad-Free Sites, Marketing Hunches and Talking Mobile Ads
ADOTAS EDITOR’S NOTE: Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. Baseball season has finally arrived! Which teams are you rooting for? Ad-free websites, what?!? The Good Men Project as well as many other [...] more...
The Birth of a Trend
We’ve become a society that’s very well attuned to what’s “trending” at any particular moment. The rise of social media combined with simple analytical tools have made it possible to know, for example, when a Kardashian soars in the public consciousness, or when some other Internet meme (remember #winning?) is [...] more...
Mobile Drives Retail Purchases This Holiday Season
Holiday shopping can be brutal, but this year, millions of shoppers elected to circumvent the mall, breaking out their mobile phones instead. This year, Black Friday and Cyber Monday still proved to be high-transaction days of the year where most companies were able to sneak their way into the black [...] more...
MIT Blackjack Kingpin and Forrester’s Top Search Marketing Analyst Slated to Keynote Annual Covario Client Conference
SAN DIEGO (December 5, 2012) – Covario, Inc., the nation’s top independent search marketing agency, today announced the keynote speakers for its annual INFLECTIONPoint conference, Feb. 5-7, which is expected to attract many of the world’s leading digital marketers. The opening morning keynote session on Wednesday, Feb. 6, will feature [...] more...
What’s Behind the New Love Affair Between Ad Agencies and Enterprise Software?
According to Gartner, by 2017, CMOs will outpace CIOs on IT spending. This shift at enterprises is significant and something that major ad agencies can’t afford to ignore. In today’s new digital marketing ecosystem, leaders at ad agencies and enterprise software companies have begun to solidify relationships on the back [...] more...
IBM Online Retail Index Points to a Strong Holiday Season
As retailers start to gear up for the holiday shopping season, IBM is offering an early glimpse of some of the hot online buying trends from over the past three months, a few of which may might surprise you. Consumers Will Shop This Holiday: Online sales in the third quarter increased by [...] more...
AutoTrader Turns to Skyword for Content Marketing Roll-Out
BOSTON (October 16, 2012) – Skyword, a leading content production platform, today announced that AutoTrader.com has selected the Skyword Content Production Platform to improve the efficiency of its content efforts and increase engagement with the 16 million car buyers who visit with the AutoTrader.com website monthly. According to the National Car Dealer Association, cars [...] more...
Interactive Infographic: How Do You Decide To Buy?
Have marketers been able to adapt in a digital world where consumers are more tech savvy and informed than ever? Are they smarter about connecting with shoppers? Figures of Progress (fop.good.is), the new microsite from GOOD + IBM, answers these questions with a resounding yes in their interactive infographic on [...] more...
Webinar: ‘The Rise of Connected Consumerism’
Brian Solis, Principal Analyst at Altimeter Group, and Caroline Waterson, Head of Digital Strategy, IBM Industry Solutions, will be the presenters of “The Rise of Connected Consumerism,” a one-hour webinar set for Monday, Sept. 24 at 10 a.m. PDT/1 p.m. EDT. Customer behavior is evolving fast, and companies that don’t adapt are going the [...] more...
Tom DeLuca is New COO at Augme/Hipcricket
Augme Technologies, Inc. (OTCBB: AUGT), (“Augme” or the “Company”), a technology and services leader in interactive media and mobile marketing, today announced that Tom DeLuca (pictured) has been appointed Chief Operating Officer of parent company Augme Technologies, Inc. and its wholly-owned subsidiary, Hipcricket, Inc., effective immediately. Mr. DeLuca replaces Robert [...] more...
Spotlight
An Interview with Jasper Mullarney, VP of Direct Response Advertising, AdknowledgeADOTAS — Industry Veteran Jasper Mullarney is Vice President of Direct Response for Adknowledge, the fourth-largest digital marketplace behind only [...] more...
Latest News
- Six Mistakes You’re Making with Landing Pages May 22nd 2013 ADOTAS — Landing pages represent the tipping point for affiliate [...] more »
- Wired to Share: New Research from ShareThis and Digitas Reveals Important Insights into Digital Sharing Behavior of Moms May 22nd 2013 PALO ALTO, CALIF., May 22, 2013 (ADOTAS) – In one [...] more »
- Coverage of Microsoft’s Xbox Reveal Drives Spike in Adotas Readership May 22nd 2013 ADOTAS – Yesterday, just prior to Microsoft’s press conference introducing [...] more »
- Does Mobile Display Even Work? How Geo-Location and Cross-Platform Ads Will Change the Game May 22nd 2013 ADOTAS — The potential of mobile advertising is huge. And [...] more »
- Upcoming Event and Conference Calendar May 22nd 2013 ADOTAS – Here’s a snapshot of upcoming industry events. Further [...] more »
- From the Twitterverse: Gamers Hate On Xbox One May 21st 2013 ADOTAS – Microsoft has unveiled Xbox One, its next-generation entertainment [...] more »
- Brands & the Next Internet Wave: What You Need To Know May 21st 2013 ADOTAS – For brand managers and marketers, the Internet has [...] more »
Features
- Six Mistakes You’re Making with Landing Pages May 22nd 2013
- Does Mobile Display Even Work? How Geo-Location and Cross-Platform Ads Will Change the Game May 22nd 2013
- Brands & the Next Internet Wave: What You Need To Know May 21st 2013
- Blogshare: Why Tumblr Will Make Yahoo Billions May 21st 2013
- Preview: What’s Happening at Internet Week New York 2013 May 20th 2013
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