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IBM and Kenshoo Partner to Deliver Premium Search Marketing Solutions

Written on
April 17th 2014
Author
AdotasWire

SAN FRANCISCO, April 17, 2014 (ADOTAS) – Kenshoo, the global leader in predictive media optimization, today announced it will go to market with IBM to deliver search marketing campaign management solutions to clients, such as Bizgnition. A certified IBM business partner, Kenshoo offers premium technology solutions for automating, measuring, and improving search ... more...

IBM to Acquire Silverpop

Written on
April 10th 2014
Author
AdotasWire

ARMONK, N.Y., April 10, 2014 (ADOTAS) — IBM (NYSE: IBM) today announced a definitive agreement to acquire Silverpop, a privately held software company based in Atlanta. Silverpop empowers marketers with cloud-based capabilities that deliver personalized customer engagements in highly scalable environments and will accelerate IBM’s leadership in marketing automation. Financial terms of ... more...

The ABCs of Digital Marketing: Ad Tech, Big Data and Consultants

Written on
March 28th 2014
Author
Ben Kartzman

ADOTAS – There are two things you can always count on in ad tech:  First, there will be somebody who says that next year will be the year of ad tech consolidation. Second, that person will be wrong.  This year will not be the industry’s year of consolidation. With technologies like mobile, ... more...

The Data Deluge: Blessing or Curse for Content Marketers?

Written on
March 24th 2014
Author
Lars Christensen

ADOTAS — Now more than ever, it is essential that content marketers be precise and targeted with the content they develop in order for it to hit the mark and achieve the desired effect. With the growth of precise tracking analytics that empower marketers to create specific target personas, there ... more...

Webtrends Welcomes Joe Davis as New CEO

Written on
February 18th 2014
Author
AdotasWire

PORTLAND, Ore., February 18, 2014 (ADOTAS) — Webtrends, the global leader in digital marketing solutions, today announced the appointment of Joe Davis (pictured) to Chief Executive Officer. Bringing more than 25 years of technology experience, Davis assumes the role effective immediately and will lead the company’s business strategy and ... more...

IBM Study: Consumers Willing to Share Personal Details, But Expect Value in Return

Written on
January 13th 2014
Author
AdotasWire

NEW YORK, January 13, 2014 (ADOTAS) — A new IBM (NYSE: IBM) study of more than 30,000 global consumers released today at the 2014 National Retail Federation convention (#NRF14) found consumers are willing to share their personal information with retailers, particularly if they get good value in exchange. The percentage of ... more...

Blogshare: ‘Mobile Is Not A Channel’

Written on
October 4th 2013
Author
Mike Daly

ADOTAS – In a guest post on AllThingsD titled “How $10 Million Can Lose You $250 Million,” Raj De Datta (pictured), CEO of cloud marketing platform BloomReach, asserts that mobile should not be considered a channel unto itself, but rather the connective tissue that binds together all marketing efforts. “[Mobile] begins, ... more...

Larissa’s Picks to Click: Ad-Free Sites, Marketing Hunches and Talking Mobile Ads

Written on
April 1st 2013
Author
Larissa Lohman

ADOTAS EDITOR’S NOTE: Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. Baseball season has finally arrived!  Which teams are you rooting for? Ad-free websites, what?!?  The Good Men Project as well as many other ... more...

The Birth of a Trend

Written on
December 18th 2012
Author
Trevor Davis

We’ve become a society that’s very well attuned to what’s “trending” at any particular moment. The rise of social media combined with simple analytical tools have made it possible to know, for example, when a Kardashian soars in the public consciousness, or when some other Internet meme (remember #winning?) is ... more...

Mobile Drives Retail Purchases This Holiday Season

Written on
December 14th 2012
Author
Richard L. Tso

Holiday shopping can be brutal, but this year, millions of shoppers elected to circumvent the mall, breaking out their mobile phones instead. This year, Black Friday and Cyber Monday still proved to be high-transaction days of the year where most companies were able to sneak their way into the black ... more...