ibm
IBM to Acquire DemandTec, Bulk Up E-Commerce Analytics
ADOTAS – IBM announced today it will acquire data analytics company DemandTec at$13.40 per share — in cash — which adds up to approximately $440 million. DemandTec is devoted to pricing, merchandising and marketing analytics, and it’s vertically focused in retail. The company has about 450 customers, including heavy-hitters like Target, [...] more...
IBM Slaps More Services on Smarter Commerce Platform
ADOTAS – It’s been absolutely amazing to watch IBM’s transformation since it gave up its PC business to Lenovo. After acquiring one online media analytics company after another, the former hardware giant has turned into a serious digital marketing player, a move sealed with the launch of its Smarter Commerce comprehensive digital [...] more...
HP Shuts Down webOS Devices, Looking to Pull an IBM
ADOTAS – It’s looking more and more like a two-system party as another mobile operating platform appears to be headed to the graveyard. About six weeks after launching its TouchPad tablet, Hewlett-Packard has decided to cease making hardware for webOS, the mobile operating platform it inherited through acquiring Palm. I bet [...] more...
IBM Seals Unica and Coremetrics’ Tech With a Digital Marketing Suite
ADOTAS – “A year ago, most CMOs would never thought of talking to IBM,” comments Yuchun Lee, vice president and general manager of IBM’s Enterprise Marketing Management Group. ”I’m convinced that if you ask a CMO two years from now who is their most important technology partner, he’ll say IBM.” But what can [...] more...
Coremetrics Examines Lifecycles Through Analytics
ADOTAS – First off, Coremetrics Lifecycle is not a piece of exercise equipment. Executives will only laugh if you ask to try it out during your next spin class. The latest tool from IBM’s cloud-based analytics division uses those handy-dandy analytics to study customer buying patterns from conversion to retention, promising insight [...] more...
Online Marketers Stymied by Silos, Attribution Reports IBM
ADOTAS – Four hundred IBM clients and partners are attending the company’s Marketing Innovation Summit this week, and to kick things off IBM treated them to “The State of Marketing 2011” — a survey of 300 online and direct marketers from various verticals and of all shapes and sizes. Here are some [...] more...
After Jeopardy: IBM’s Watson and the Challenge of Advertising
ADOTAS – Great advertising campaigns are often portrayed in popular culture as the work of lone geniuses, scratching out immortal copy on cocktail napkins in a flash of inspiration. Those brilliant admen and women of course exist. Big ideas are important. But the most effective advertising has always been built on [...] more...
IBM Buys Another Analytics Outfit
ADOTAS – Are there any independent analytics firms left out there or has IBM acquired them all? According to the company, it has poured $12 billion into 23 analytics-related acquisitions over the last four years. Netezza, which provides high-performance analytics in a data warehousing appliance, is the latest purchase for [...] more...
Unica Becomes Another IBM Acquisition
ADOTAS – No one would blame you if you lately mistook IBM for Google — the former seems to be taking tips from the latter in its latest shopping spree. With the recent Coremetrics and Sterling Commerce deals finalized and acquisition of document capturing software vendor Datacap announced on Tuesday, IBM [...] more...
IBM-Coremetrics: Stifling Innovation
ADOTAS – IBM’s acquisition of Coremetrics stifles innovation in the web analytics market. Worse, other big deals are contributing to the trend, e.g., Adobe’s purchase of Omniture and ATG’s purchase of Webtrends. Okay, the ATG Webtrends deal hasn’t happened yet, but it could. The problem is that acquired companies find it [...] more...
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Latest News
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- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
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Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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