iac
“And The Winner Is…:” IAC Awards Are Coming
ADOTAS – The Web Marketing Association judges choose the best advertising campaigns in 86 industries as part of their tenth annual Internet Advertising Competition (IAC) Award, the only awards dedicated to online advertising alone. William Rice, president of the Web Marketing Association, stated, “Sometimes great ads just don’t see the light [...] more...
Media Mixers: Rubicon Slurps Up Excitement, Cocktails
ADOTAS – Publisher platform The Rubicon Project was the talk of ad:tech NY last week, mainly because the company announced the purchase of the Fox Audience Network on Monday, Nov. 1. All the chatter brought an impressive crowd to the company’s cocktail party last Thursday at the Penthouse Lounge, which [...] more...
Yahoo to Distribute Electus’ Advertiser-Assisted Shows
ADOTAS – All right — I’m going to come clean with you guys: I’m a huge “Buffy the Vampire Fan.” Anything creator Joss Whedon does I’m bound to be into — and I’m pissed that his latest show “Dollhouse” was canceled by Fox. But Whedon bypassed the networks — cable and [...] more...
A Buzz, A Possible Yahoo, A Playboy Depature
ADOTAS — Greg Osberg, who in September resigned as president of Newsweek, has been hired as chief executive officer of Buzzwire Inc., a Denver mobile-video company, according to WSJ. The two-year-old Buzzwire helps mobile carriers and content producers publish video and Internet radio on mobile devices. It worked on Verizon [...] more...
CollegeHumor Advertisers To Fulfill “Stupidest” Dreams
ADOTAS – Yet another outlet for stupid human tricks is under development. CollegeHumor.com has launched a new interactive advertising strategy that will allow brands to build ties with the sites young, male readers, Reuters reports — and make advertisers look a bit cooler in the process (in theory anyway). The site [...] more...
CollegeHumor Adapts To The iPhone
ADOTAS – CollegeHumor.com, a popular site for comedy and student pop culture has partnered with Quattro Wireless to release a new mobile site specifically adapted for the iPhone. This site provides improved browsing with an optimal layout, more intuitive navigation and better display of mobile ads as well as a [...] more...
Yahoo Stock Drops, Buying Opportunity?
Yahoo! Inc.,(NASDAQ: YHOO) stock has been falling like a stone the last few days and further this morning after the Wall Street Journal and New York Times reported of upcoming layoffs to re-focus its business to better compete with rival Google. Yahoo currently has over 14,000 employees. Sources told both papers that [...] more...
Shake-Up At Ask: CEO Takes Off
CEO of Ask.com Jim Lanzone has announced that he is leaving the company in a management shake-up at the company. Jim Safka, former CEO of Match.com, will take over the position according to The Wall Street Journal. Scott Garell, who is CEO of IAC Consumer Applications & Portals, will take on [...] more...
IAC & Google Sign Five-Year Deal
Today, IAC announced that it has signed a sponsored listings agreement for five years with Google. The details of the partnership say that Google will also provide Ask.com and IAC’s other online brands with sponsored listings according to a report in CNN Money. The financial terms of the deal have not [...] more...
Diller: IAC to Invest Millions in Internet Programming
InterActiveCorp CEO Barry Diller is going all in when it comes to the Web, announcing today that his conglomerate will invest hundreds of millions in “professionally-made” Internet programming in an effort to captivate Web users. IAC, home to LendingTree, Ask.com, and Citysearch among several other properties, has focused on [...] more...
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Latest News
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
- Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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